Building an owned research panel involves six main steps. To build and manage an owned research panel effectively, start by sizing the panel based on real incidence rates. Next, choose the right platform, recruit respondents through multiple channels, verify their identities, onboard members with clear consent and progressive profiling, and connect the panel to active …
Continue reading “How to Build and Manage an Owned Research Panel”
Get full access to articles & reports, & receive email newsletters and alerts that keep you in touch with our latest thinking.