The Power of E-commerce Personalization: Benefits, Best Practices, and Examples

E-commerce Personalization

Today, next-gen e-commerce personalization is the topmost priority of every customer while they shop. A practical personalization approach can help you achieve that.

Welcome to the new era of e-commerce, where personalized experiences are the key to unlocking customer satisfaction. For years, businesses have pursued a seamless, cross-channel experience that adapts to real-time individual needs. 

But why is there so much emphasis on providing a personalized experience to each customer?

As per a study conducted by McKinsey in 2021, customers are willing to pay more for brands offering customized or personalized services.

personalized services

The good news? We now have the technologies to make it happen. 

The bad news? With a flood of options offering varying levels of personalization, designing the perfect user experience can feel overwhelming. 

But fear not! Our expert team is here to guide you. Let’s navigate this exciting landscape together and create tailored experiences that leave a lasting impact. Let’s redefine e-commerce with high-level personalization.

What do you mean by E-commerce Personalization?

E-commerce personalization is tailoring the online shopping experience to meet individual customers’ unique needs, preferences, and goals. It goes beyond a one-size-fits-all approach and aims to create a highly personalized and engaging experience for each shopper.

To elevate the customer shopping experience, personalization is the key to the success of every business. This is why marketers explicitly emphasize implementing customized experiences for their customers.

At its core, e-commerce personalization involves leveraging customer data, advanced technologies, and analytics to deliver relevant content, recommendations, and real-time offers across various channels. By understanding customer behavior, purchase history, demographics, and preferences, businesses can customize product displays, website layouts, marketing messages, and more to cater to customers’ interests and desires.

Some stats that will justify the adoption of personalization.

Personalized experiences make a significant impact! 

  • Personalization works wonders for marketers, resulting in a significant 20% boost in sales
  • A whopping 80% of shoppers are more inclined to purchase from a company that offers personalized experiences. 
  • When customers receive personalized shopping experiences, around 60% will likely become loyal repeat buyers. 
  • An impressive 78% of consumers have preferred brands that deliver personalized services, often choosing, recommending, or even paying more. Interestingly, over half (53%) of digital experience professionals need more technology to implement effective personalization. 

Let’s unlock the full potential of personalization together!

Benefits of E-commerce Personalization

The increasing love for personalization is the main reason why marketers are opting for it. But that’s not it. Personalization brings a ton of benefits to the eCommerce industry that we are going to explain. 

personalization in eCommerce.

Here are the top advantages of personalization in eCommerce.

Increased Sales and Conversion Rates

As per a study, including targeted content for your services will bring around a 20 percent increase in sales and better opportunities. Personalization helps your business to target leads and convert them successfully. This means that through personalization, you are helping your customers to go through the services efficiently and find the right services they are looking for.

eCommerce Increased Sales and Conversion Rates

For example, if you curate the content of your landing page after understanding the customer’s preference, it will bring more leads, resulting in increased engagement and conversion. 

That’s what you exactly want from your customers.

Enhanced User Engagement

Maximizing customer engagement requires a personalized content approach in today’s digital landscape. From tailored product recommendations to curated experiences designed specifically for each user, personalization is critical. It signals to customers that they are seen and heard individually, fostering loyalty and encouraging return visits. 

Research indicates that personalization can lead to an impressive 88% increase in engagement.

Convert with Precision

Customizing the shopping experience empowers businesses to present products most likely purchased by each customer, resulting in higher conversion rates. Personalized emails and videos have shown up to five times higher click-through rates than non-personalized communications, driving conversions to new heights.

Delight with Satisfaction

Customer satisfaction is a top priority for online businesses. Personalized experiences play a pivotal role in elevating satisfaction levels, with studies revealing that 80% of customers make multiple purchases from a brand offering customized services and experiences. 

eCommerce pERSONALIZATION : Delight with Satisfaction

Understanding individual needs allows businesses to offer tailored products and services, surpassing customer expectations and leading to increased satisfaction.

Improved Customer Loyalty

Having a list of loyal customers is a dream of every eCommerce business.

If personalization is the key to turning that dream into reality, why not unthinkingly go for it?

Almost 70 percent of customers are more likely to be loyal to brands that prioritize their needs and customize a whole new experience for them. Making your customers feel essential will do the rest. 

So take care of your customers, understand their needs, tailor your services, and customize them for persistent customers. The probability of selling products to loyal customers is up to 70 percent compared to the new ones. So do not leave your existing customers in search of new customers. 

Offer customers an experience they would love 

If customers do not find what they seek, they tend to leave. About 65 percent of customers go to the brand due to poor experience and look for alternatives.

Creating personalized experiences opens the door to even greater profitability and margin from high-value customers with the highest lifetime value. 

By offering tailored and exclusive experiences, such as product recommendations based on zero-party data or special discounts and exclusive events, businesses can bring short- and medium-term value to their brand and build lasting relationships with customers who could become lifelong advocates.

Embrace the power of personalization to ignite engagement, drive conversions, enhance satisfaction, cultivate loyalty, and captivate high-value customers. Let data-driven insights guide you toward creating extraordinary experiences that leave a lasting impression.

Best Tactics for E-commerce Personalization

Discover the perfect eCommerce personalization tactics tailored for your business. Simplify your journey with a handpicked list of easily implementable tactics, even if you’re just starting. 

Let’s make personalization work wonders for you!

Behavioural Personalization

What do you mean by behavioral personalization? Businesses mainly use it to analyze the user’s behavior about any displayed personalized offer on their website or app.

Let us explain with an example. Suppose you run an online store, and a user visits it to look for a specified product, a shoe. However, the user returns without making a purchase. Then you will send a personalized notification to the user like “Amazing offer on the go, Take Nike shoes at FLAT 70% OFF”. 

This notification will tempt the user to go through the app again and look for products that are on sale and most likely to make a purchase. 

Behavioral personalization is more likely to improve the user’s experience. Some tools like HubSpot are available to implement behavioral personalization and create unique campaigns to increase page view time.

Checkout Personalization to extend user’s buying journey

Boosting sales in eCommerce through personalization is no secret, and one effective way is through target upsells, cross-sells, and downsells. Each technique uses strategies to increase the customer’s average order value (AOV).

  • Upsells: Suggest higher-priced products that customers have purchased or added to their cart.
  • Cross-sells: Offer related items based on customer browsing or past purchases, irrespective of pricing.
  • Downsells: Recommend less expensive alternatives to what customers have chosen.

These techniques work best during three key moments: before, during, and immediately after checkout. At these times, customers are excited, ready to purchase, and more likely to add complementary products. Let’s explore successful examples of companies that excel in these personalized strategies.

For example-

Amazon (Cross-Sell)

Amazon (Cross-Sell)

Image Credits: optinmonster

They are offering products that are related to the products present in the cart. The motive is not to down-sell. Instead, the effects are linked, boosting AOV from the specific customer.

LifterLMS (Upsell)

Amazon up-sell

Image Credits: optinmonster

LifterLMS made over $23k in revenue using this upsell strategy and more than 7k leads within five months

Dominos Pizza (Down-sell)

dominos down-sell

Image Credits: optinmonster

Their strategy of offering low-priced items before going to the check-out page will increase the chance that customers will add them as they have already added high-priced items to their cart, resulting in more probability of adding those items.

Personalize Product Recommendations 

In the tech age, intelligent product recommendations have become easier with the implementation of AI in the right place. It gathers customer data based on their interactions on your website, enabling personalized suggestions for products that align with their interests.

While some may view this as another typical eCommerce feature, it’s worth noting that a significant 35% of Amazon’s sales stem from product recommendations.

The key to converting customers through product recommendations lies in their relevance to each individual. When customers add items to their cart, they seize the opportunity to showcase product recommendations that align with their current preferences.

Fresh Foam demonstrates this intelligent approach by offering similar products on its product description page.

Personalize Product Recommendations

Image Credits: convertcart

Location-specific Product Recommendation 

According to a survey, 9 out of 10 marketers have attested that location-specific marketing led to an astounding 86% increase in their customer base. This form of targeting holds excellent value as it considers cultural disparities and the unique needs associated with specific locations, resulting in customers showing a more substantial interest and preference for particular products.

Enhance your eCommerce store by implementing geo-targeting, which allows you to gather location information when customers arrive on your website.

By employing geo-targeting, you can tailor your marketing efforts to specific areas, focusing on available and relevant products to customers in those locations. This approach eliminates the need to display an entire catalog that may not be accessible or suitable for those areas.

An excellent example of this strategy in action can be seen with Madewell. As customers land on their website, they collect location data to deliver a personalized user experience, ultimately improving conversion rates.

Location-specific Product Recommendation

Image Credits: Madewell

Personalized email in Real-time

Regarding email campaigns, behavior-triggered emails outshine other types with an impressive 53% higher click-to-open rate. This statistic indicates that customers highly appreciate and find value in these emails.

Behavior-triggered emails focus on cultivating a more extensive base of loyal customers by providing them with valuable content even before they realize they need it. Within your eCommerce store, you can target customers who have recently made a purchase that typically requires restocking. Leveraging insights from their past purchasing behavior, you can identify these customers.

Whether or not they have made multiple purchases, targeting them just before they would typically restock is beneficial. By sending a gentle email reminder, you significantly decrease the likelihood of them seeking their next purchase elsewhere.

Look at how Sephora encourages customers to replenish their previous purchases, providing a helpful nudge to keep their beauty routines on track.

Personalized email in Real-time

Image Credits: Sephora

Leveraging dynamic landing pages

A customized landing page that caters to a customer’s interests and needs has proven more effective in converting mobile users than general landing pages. When a page is tailored to their preferences, they are likelier to take the desired action or engage with the provided call-to-action (CTA).

To maximize its holiday traffic and increase sales, Sabon took the initiative to implement dynamic landing pages that offered different holiday promotions targeted at specific audience segments. 

Leveraging dynamic landing pages

Image Credits: Sabon

Each landing page was designed to cater to the behavior and interaction patterns of other groups of visitors on their website. As a result of this implementation, Sabon witnessed a significant 35% boost in their Black Friday sales and a 20% increase in the value of orders placed through their landing pages.

By utilizing behavioral dynamic landing pages, Sabon gained valuable insights. They discovered that their returning customers were inclined to click on individual landing pages that provided value based on their previous purchases.

Personalized Coupons

Do your loyal customers only hit your online store for a short time? What is keeping them away? 

Send them customized coupons to persuade them and try re-engaging inactive customers to make sales. For example, Royal Canin analyzed their customer’s data and adopted a personalized coupon strategy for their customers. It resulted in driving around 74 percent of customers, improving brand visibility. 

So, keep track of your CRM data to design personalized coupons for better customer engagement. 

Personalized Coupons

Image Credits: royal canin

Leveraging Chatbots for additional sales support

ECommerce transactions have taken a new fold today, projected to amount to $112 billion by 2023. One of the top brands, Amazon, is leveraging its trendy gadget “Alexa” as its shopping assistant on their app, making it easier for customers to add items directly to their cart and place orders. 

This is the future, or prepare yourself with high-end chatbot integration for personalization. Below is an example of how eBay leverages shopbots to improve customers’ shopping experience.

Leveraging Chatbots for additional sales support

Image Credits: eBay

Well, tons of tactics can suit your business needs. All you need is to think out of the box and understand how you can leverage today’s technology to make it better for your customers.

Companies Benefitting from E-commerce Personalization

Not only startups but fully established businesses are also leveraging the power of personalization in e-commerce. See who those businesses will entice you to go for personalization.

Amazon

It is a brand everyone uses and knows about—thanks to their fantastic personalization tactics. One of the effective tactics is their cross-sell strategy, which we have already highlighted, from personalizing emails and notifications to personalized scratch vouchers after making payments. 

Amazon has taken personalization seriously and excels in what they do and sells.

HubSpot

With their intelligent choice of providing options for newsletters. They allow customers to select their choice of blogs they want to receive. 

This might not be an e-commerce personalization, but this is helping customers improve their experience and eliminate spam emails.

Flipkart 

Need help finding the right product for you? Flipkart helps its customers by recommending product alternatives based on your recent history. This will provide you with a list of items that you might consider.

This strategy ends up selling the product much faster than any other tactic, saving many customers time in finding the right product.

Zoho 

With their dynamic pricing tactic with location-based personalization, they help their customers find the accurate amount they have to pay for their CRM services.

Personalization has more scope based on what technology you are using to make it work. As the technology expands, companies can leverage them and make customer’s experience better than ever. 

Go for E-commerce Personalization with OnGraph.

In a world where customers crave personalized experiences, OnGraph emerges as a game-changer in e-commerce personalization. By harnessing the power of advanced recommendation engines, dynamic content personalization, and intelligent search capabilities, OnGraph empowers businesses to deliver exceptional customer engagement. 

Elevate your e-commerce game and unlock the true potential of personalization with OnGraph. Leap and revolutionize your customer experience today!

How Much Does Blockchain App Development Cost: A Detailed Overview

blockchain feature

Blockchain Technology in web development has been in the market for a very long but got people’s attention during COVID-19. Due to its increasing demand and security aspects, it a huge buzzword in every IT sector. Today, global businesses are adopting blockchain technology which is the major factor in increasing blockchain technology development costs.

But, do you know how much it costs to develop a blockchain App? 

Well, the answer is not a definite number. It depends on your purpose and your requirements for the app. If you want to dig deeper and find out what factors significantly affect blockchain development cost, then you are on the right page. 

We have gathered all the stats and figures for you to understand how much you need to invest to make a next-gen, tech-led blockchain app. For that, we need to understand the blockchain market, factors affecting cost, and more.

Consistently Evolving Blockchain Market: A Quick Peek

Today, major market sectors are adopting blockchain technology to stay in the race. To compete with them, you need an out-of-the-box blockchain app that can significantly help your business grow and stand out. This is why there has been tremendous growth in blockchain projects globally. 

As per Grand View Research, In 2022, the worldwide market for blockchain technology was worth $10.02 billion. This market is predicted to expand quite rapidly, with an average yearly growth rate of 87.7% from 2023 to 2030. This growth is likely because more and more investors are putting their money into businesses that work with blockchain technology.

To understand how Blockchain works and its use cases, read our blog- The Ultimate Guide to Blockchain Development- [Plus Use Cases].

As you can see the increasing trends of blockchain adoption over the last few years, blockchain development might not be easy. The cost will definitely rise going from simple to complex, tech-integrated apps. 

So what do you think could be the average cost of developing a blockchain app? Let’s simplify the Blockchain app cost.

Cost of a Blockchain App Development

Cost of a Blockchain App Development

Different industries have different app requirements, features, and technologies to be used. So, what could be the rough estimate for you? No idea?

Well, on average, developing a Blockchain app can cost from $40,000 to $300,000, and beyond. Different factors contribute to the cost of blockchain app development, which we will discuss in the next section.

This is a rough estimate, these numbers can increase with the app’s complexity.

So as per your understanding, what could be other significant factors that can impact the blockchain development cost? Let’s explore those factors with us.

Top 5 Factors Affecting the Cost of Blockchain App Development

Factors Affecting the Cost of Blockchain Development

1. The size of the Agency

If you are outsourcing the development of your blockchain application, then the size of the agency matters a lot and can impact the overall cost of your app development. Generally, there are three categories of agencies in the market- Small Cap Agencies, medium-sized agencies, and Large Size Agencies. 

blockchain app development cost

Image Credits: Oyelabs

  • Small Cap Agencies- a group of up to 50 blockchain developers ready to bring your ideas to life. Although they might not be the most seasoned experts out there, their fresh perspective in the industry shouldn’t be underestimated. Plus, their competitive pricing provides a great opportunity for those on a budget. A word of caution though – if you have an exceptionally large or complex project, they might find it a challenge to manage. Choose them if you appreciate the hustle of growing talent and the freshness of new perspectives.
  • Medium Size Agencies- Blockchain App Development Companies boasting a battalion of 500-1000 blockchain developers. With their impressive resume of experience, they promise nothing short of quality service. It’s true, that their rates might be a step above those of the small-cap agencies, but what you invest in cost, you reap in assurance and expertise. Select them if you’re after a blend of solid experience and dedicated service.
  • Large Size Agencies- Large Size Companies featuring a staggering roster of 1000+ blockchain developers. Their wealth of experience is as vast as their team size, making them pros at handling sizeable projects with finesse. Their rates might be on the higher end, but in return, you’ll gain access to a powerhouse of knowledge and capability. Choose them if your project demands the might and mettle of the industry’s most seasoned veterans.

blockchain app development cost- The size of the Agency

2. Industry-based Blockchain App Development Cost

Industry-based Blockchain App Development Cost

Do you know, that Blockchain has made its impact on almost every industry in the market?

Considering blockchain app development, your industry decides the price tag. Take the banking sector, with its layers of complexity and need for tight security – developing a blockchain app here would naturally carry a higher cost compared to, say, the healthcare sector.

Similarly, the intricate web of supply chain management presents its own challenges that call for more advanced security features. As a result, it’s costlier to build a blockchain app here than it is for the more straightforward retail sector. In essence, the complexity and security requirements of your target industry directly influence the cost of your blockchain app development.

Industry-based Blockchain App Development Cost

3. Complexity Level of Blockchain App

While creating a blockchain app, several factors come into the picture that must not be neglected. Such factors might increase the complexity of the app, resulting in increased cost. 

So what factors define the complexity level of the Blockchain App?

 Complexity Level of Blockchain App

Let’s discuss each factor in depth. 

  • Goal- Before diving into blockchain app development, focus in on your ‘why’. Understand the user’s pain points, explore current solutions, and assess how a blockchain app could up the ante. Ask yourself – why does the world need this blockchain innovation and how can your app raise the bar? Answering these questions will guide your choice of development services. For any enterprise stepping into the blockchain arena, this initial clarity is invaluable.
  • Consensus Mechanism- Think of Consensus Mechanisms as the rulebook for how a blockchain network agrees on its information. There are a bunch of different types, like Proof of Work that Bitcoin uses, or others might use Proof of Stake, Delegated Proof of Stake, Proof of Elapsed Time, or Federated. Each type has its own balance of security, decentralization, cost, and efficiency, so it’s important to pick the one that fits your needs best.

There’s more to consider, such as who can use the system, how new assets are made and managed, how transactions are handled and confirmed, and the format of addresses and signatures. This is a big step, so if you’re new to all this, it could be a good idea to get advice from a company that specializes in making blockchain apps.

  • Platforms to Build Blockchain Apps- You can build blockchain applications on various platforms like Hyperledger Fabric, Ethereum, and others, each with its own special tricks and tools. The platform you pick will influence how complicated your application ends up being. So, it’s a bit like choosing the ingredients for a recipe – the choice directly affects the final dish!

Many businesses find it challenging to find the right platform for their blockchain app development. To make the choice easier, below is the checklist for choosing the right platform based on your requirements.

blockchain platforms

Image Credits: 101blockchains

  • Tools and Technology Stack

Below is the list of all tech stacks that can be implemented within each layer of blockchain.

Blockchain tech stack

Image Credits: moralis.io

  • Layer 1(Networks)- Ethereum, Avalanche, Cronos, Fantom, BNB Chain, Solana, NEAR, Flow, Polygon, Arbitrum, Hermes, and others.
  • Layer 2 (Nodes)- Infura, Alchemy, Chainstack, Getblock, Pocket Network, QuickNode, and RunNode.
  • Layer 3 (APIs)- Covalent, QuickNode, The Graph, Bitquery, Alchemy, and Biconomy
  • Layer 4 (Web3 and Web2 Dev Tools and Platforms)- Firebase, Supabase, and PlayFab
  • Layer 5 (Dapps)- DeFi dashboards, DEXs, identity and authentication dapps, NFT marketplaces, data handling dapps, MetaMask, and many others.

Every stack has its own good points and not-so-good points. This means you need to choose the best mix of stacks to make your development work really shine.

  • Third-party Tools

blockchain third party tools

  • APIs- You’ll find many ready-made APIs out there that can help with the development process. But sometimes, you might need to create your own API for specific tasks like checking and keeping track of data, making key pairs and addresses, storing and retrieving data, or managing how smart contracts interact with the system.
  • UI & UX- After you’ve figured out all the backend stuff, it’s time to make a control panel for the UI and Admin. This is where you decide on the right front-end coding language, servers, and external databases for your app.
  • POC or MVP- Blockchain is still pretty new, so it’s often better to start with an MVP (Minimum Viable Product) approach. This means building and testing a simple version of your app that just includes the core features, rather than trying to build the whole thing at once.

4. Blockchain App Development Category

The world of blockchain applications basically splits into two categories.

  • Cryptocurrency-based Solutions- Imagine apps built using a system where everyone keeps track of all transactions together, with no need for a middleman. This kind of system is called a decentralized ledger. It can help keep costs down when developing blockchain apps.
  • Non-cryptocurrency-Based Solutions- These apps work a bit differently. They use a system where one main player is in charge of checking and approving all transactions. This is known as a centralized ledger. Because of this setup, it can be a bit pricier to develop these kinds of blockchain apps.

In short, whether the ledger is run by everyone or run by one can affect the cost and design of your blockchain application.

5. Blockchain App Development Services

The type of blockchain app services you need can affect the cost. Here are some popular ones.

  • ICO Development- Initial coin offerings, or ICOs, help blockchain startups get funding. It takes both tech and marketing skills to create an ICO, which can be expensive. Costs can include things like designing a website, writing a whitepaper, and creating a smart contract. Marketing an ICO can be costly too because you need to reach a lot of people. Expect to spend around $10K to $15K on this.
  • Smart Contract Development- Smart contracts are a big deal in blockchain because they let transactions happen without a middleman, saving on fees. However, creating smart contracts can be tricky and time-consuming. So when you’re planning your budget, remember to include around $5,000 for this.
  • Cryptocurrency Exchange Development- Building a place for people to trade cryptocurrencies can be a challenge, requiring high security and functionality, and that means higher costs. However, if you want your users to trade cryptocurrencies, then it’s a must-have. The cost for a basic exchange can range from $50,000 to $98,000.
  • Wallet Development- A crypto wallet holds users’ private keys, which lets them send and receive cryptocurrencies. Because this involves sensitive data, wallet development can be tricky and pricey. This could cost you about $15,000 to $150,000.
  • NFT Marketplace- Finally, there’s the NFT marketplace, a place where users can buy and sell non-fungible tokens (NFTs) online. These represent an authenticity certificate related to online or physical assets.

Remember, figuring out the exact cost of a blockchain app isn’t easy. You’ll first need to decide what kind of blockchain app you want for your business.

Blockchain App Development Services

How Much Does it Cost to Hire Blockchain Developers?

With the increase in the development of blockchain apps, the demand for blockchain developers has increased. 

A blockchain developer must possess various skills that also impact their cost.

  • Strong programming skills in Java, Solidity, Python, PHP, etc.
  • Web development skills
  • Proficiency in data structure and concepts
  • Skilled in developing smart contracts
  • Cryptography skills

Such a combination of skills also increases the developer’s cost. As per Codementor.io, the average and medium hourly rates of blockchain developers are shown in the below image.

Cost to Hire Blockchain Developers

All these costings can be improved and optimized if you choose the right agency offering better pricing with expertise in every domain of Blockchain app development.

Fast-track your Blockchain Software Development with OnGraph 

No matter the size or complexity, we’re ready to assist with every blockchain development service your business requires. Our talented team, equipped with 15+ years of experience, creates decentralized blockchain systems that pave the way for new business strategies and ensure greater transparency in data and transactions. From crafting smart contracts to developing apps, OnGraph (a blockchain development company in the USA) offers a comprehensive range of blockchain development services.

What are your thoughts about hiring the best Blockchain developers in the market?

Whatever your requirements, we are happy to turn your ideas into real-world full-fledged apps. Connect with us today.

Related Blogs-

The Ultimate Guide to Blockchain Development- [Plus Use Cases].

NFT Platform: A Guide to Creating Your Digital Marketplace

Ethereum Starter Kit: Smart Contract Development for Beginners

Python Ray – Transforming the way to Distributed Computing

Python ray feature

Scale your most complex AI and Python workloads with Ray, a simple yet powerful Parallel and distributed computing framework.

Can you imagine the pain of training complex machine learning models that take days or even months depending on the amount of data you have? What if you can train those models within minutes to a maximum of a few hours? Impressive, right? Who does not want that? 

But the question is how?

This is where Python Ray comes to your rescue and helps you train models with great efficiency. Ray is a superb tool for effective distributed Python to speed up data processing and Machine Learning workflows. It leverages several CPUs and machines that process the code parallelly and process all the data at lightening fast speed.

This comprehensive Python Ray guide will help you understand its potential usage and how it can help ML platforms to work efficiently.

Let’s get you started.

What is Ray?

Ray is an open-source framework designed to scale AI and Python applications, including machine learning. It simplifies the process of parallel processing, eliminating the need for expertise in distributed systems. Ray gained immense popularity in quick time.

Do you know that top companies are leveraging Ray? Prominent companies such as Uber, Shopify, and Instacart utilize Ray. 

Spotify Leveraging Ray

Ray helps Spotify’s data scientists and engineers access a wide range of Python-based libraries to manage their ML workload.

Spotify Leveraging Ray

Image Credit: Anyscale

Understanding Ray Architecture

  • The head node in a Ray cluster has additional components compared to worker nodes.
  • The Global Control Store (GCS) stores cluster-wide information, including object tables, task tables, function tables, and event logs. It is used for web UI, error diagnostics, debugging, and profiling tools.
  • The Autoscaler is responsible for launching and terminating worker nodes to ensure sufficient resources for workloads while minimizing idle resources.
  • The head node serves as a master that manages the entire cluster through the Autoscaler. However, the head node is a single point of failure. If it is lost, the cluster needs to be re-created, and existing worker nodes may become orphans and require manual removal.
  • Each Ray node contains a Raylet, which consists of two main components: the Object Store and the Scheduler.
  • The Object Store connects all object stores together, similar to a distributed cache like Memcached.
  • The Scheduler within each Ray node functions as a local scheduler that communicates with other nodes, creating a unified distributed scheduler for the cluster.

In a Ray cluster, nodes refer to logical nodes based on Docker images rather than physical machines. A physical machine can run one or more logical nodes when mapping to the physical infrastructure.

Ray Framework

It is possible with the help of the following low-level and high-level layers. Ray framework lets you scale AI and Python apps. It comes with a core distributed runtime and set of libraries (Ray AIR) that simplifies ML computations.

Ray Framework

Image Credits: Ray

  • Scale ML workloads (Ray AI Runtime)- Ray provides ready-to-use libraries for common machine learning tasks such as data preprocessing, distributed training, hyperparameter tuning, reinforcement learning, and model serving.
  • Build Distributing Apps (Ray Core)- It offers user-friendly tools for parallelizing and scaling Python applications, making it easy to distribute workloads across multiple nodes and GPUs.
  • Deploy large-scale workloads (Ray Cluster)- Ray clusters consist of multiple worker nodes that are connected to a central Ray head node. These clusters can be configured to have a fixed size or can dynamically scale up or down based on the resource requirements of the applications running on the cluster. Ray seamlessly integrates with existing tools and infrastructure like Kubernetes, AWS, GCP, and Azure, enabling the smooth deployment of Ray clusters.

Ray and Data Science Workflow and Libraries

The concept of “data science” has evolved in recent years and can have different definitions. In simple terms, data science is about using data to gain insights and create practical applications. If we consider ML, then it involves a series of steps.

Data Processing

Preparing the data for machine learning, if applicable. This step involves selecting and transforming the data to make it compatible with the machine learning model. Reliable tools can assist with this process.

Model Training-

Training machine learning algorithms using the processed data. Choosing the right algorithm for the task is crucial. Having a range of algorithm options can be beneficial.

Hyperparameter Tuning

Fine-tuning parameters and hyperparameters during the model training process to optimize performance. Proper adjustment of these settings can significantly impact the effectiveness of the final model. Tools are available to assist with this optimization process.

Model Serving

Deploying trained models to make them accessible for users who need them. This step involves making the models available through various means, such as using HTTP servers or specialized software packages designed for serving machine learning models.

Ray has developed specialized libraries for each of the four machine-learning steps mentioned earlier. These libraries are designed to work seamlessly with Ray and include the following.

Ray Datasets-

This library facilitates data processing tasks, allowing you to efficiently handle and manipulate datasets. It supports different file formats and store data as blocks rather than a single block. Best used for data processing transformation.

Run the following command to install this library.

pip install ‘ray[data]’

Ray Train-

Designed for distributed model training, this library enables you to train your machine-learning models across multiple nodes, improving efficiency and speed. Best used for model training.

Ray Train

Image Credits: Projectpro

Run the following command to install this library.

pip install ‘ray[train]’

Ray RLlib

Specifically built for reinforcement learning workloads, this library provides tools and algorithms to develop and train RL models.

Ray Tune

If you’re looking to optimize your model’s performance, Ray Tune is the library for efficient hyperparameter tuning. It helps you find the best combination of parameters to enhance your model’s accuracy.

Ray tune can parallelize and leverage multiple cores of GPU and multiple CPU cores. It optimizes the hyperparameter tuning cost by providing optimization algorithms. Best used for Model hyperparameter tuning.

Run the following command to install this library.

pip install ‘ray[tune]’

Ray Serve

Once your models are trained, Ray Serve comes into play. It allows you to easily serve your models, making them accessible for predictions or other applications.

Run the following command to install this library.

pip install ‘ray[serve]’

Ray benefits Data Engineers and Scientists

Ray has made it easier for data scientists and machine learning practitioners to scale apps without having in-depth knowledge of infrastructure. It helps them in

  • Parallelizing and distributing workloads- You can efficiently distribute your tasks across multiple nodes and GPUs, maximizing the utilization of computational resources.
  • Easy access to cloud computing resources- Ray simplifies the configuration and utilization of cloud-based computing power, ensuring quick and convenient access.
  • Native and extensible integrations- Ray seamlessly integrates with the machine learning ecosystem, providing you with a wide range of compatible tools and options for customization.

For distributed systems engineers, Ray handles critical processes automatically, including-

  • Orchestration- Ray manages the various components of a distributed system, ensuring they work together seamlessly.
  • Scheduling- It coordinates the execution of tasks, determining when and where they should be performed.
  • Fault tolerance- Ray ensures that tasks are completed successfully, even in the face of failures or errors.
  • Auto-scaling- It adjusts the allocation of resources based on dynamic demand, optimizing performance and efficiency.

In simple terms, Ray empowers data scientists and machine learning practitioners to scale their work without needing deep infrastructure knowledge, while offering distributed systems engineers automated management of crucial processes.

The Ray Ecosystem

The Ray Ecosystem

Image Credits: Thenewstack

Ray’s universal framework acts as a bridge between the hardware you use (such as your laptop or a cloud service provider) and the programming libraries commonly used by data scientists. These libraries can include popular ones like PyTorch, Dask, Transformers (HuggingFace), XGBoost, or even Ray’s own built-in libraries like Ray Serve and Ray Tune.

Ray occupies a distinct position that addresses multiple problem areas.

The first problem Ray tackles is scaling Python code by efficiently managing resources such as servers, threads, or GPUs. It accomplishes this through essential components: a scheduler, distributed data storage, and an actor system. Ray’s scheduler is versatile and capable of handling not only traditional scalability challenges but also simple workflows. The actor system in Ray provides a straightforward method for managing a resilient distributed execution state. By combining these features, Ray operates as a responsive system, where its various components can adapt and respond to the surrounding environment.

Reasons Top Companies Are Looking For Python Ray

Below are significant reasons why companies working on ML platforms are using Ray.

A powerful tool supporting Distributed Computing Efficiently

With Ray, developers can easily define their app’s logic in Python. Ray’s flexibility lies in its support for both stateless computations (Tasks) and stateful computations (Actors). A shared Object Store simplifies inter-node communication.

You may like to know: Ruby Vs Python: Which One to Embrace in 2024?

This allows Ray to implement distributed patterns that are way beyond the concept of simple data parallelism, which involves running the same function on different parts of a dataset simultaneously. In case of the machine learning applications, Ray supports more complex patterns.

Reasons Top Companies Are Looking For Python Ray

Image Credits: Anyscale

These capabilities allow developers to tackle a wide range of distributed computing challenges in machine learning applications using Ray.

An example that demonstrates the flexibility of Ray is the project called Alpa, developed by researchers from Google, AWS, UC Berkeley, Duke, and CMU for simplifying large deep-learning model training.

Sometimes a large model cannot fit on the same device like a GPU, this type of scaling requires partitioning a computation graph across multiple devices distributed on different servers. These devices perform different types of computations. This parallelism involves two types: inter-operator parallelism (assigning different operators to different devices) and intra-operator parallelism (splitting the same operator across multiple devices).

Python Ray Computational Graph

Image Credits: Anyscale

Alpa brings together different ways of doing multiple tasks at once by figuring out and doing the best ways to split up and do things both within and between steps. It does this automatically for really big deep-learning models that need lots of computing power.

To make all this work smoothly, the creators of Alpa picked Ray as the tool for spreading out the work across many computers. They went with Ray because of its capability to handle different ways of doing things at once and make sure the right tasks are done on the right computers. Ray is the perfect fit for Alpa because it helps it run big and complex deep-learning models efficiently and effectively across many computers.

Few lines of code for complex deployments

Ray Serve, also known as “Serve,” is a library designed to enable scalable model inference. It facilitates complex deployment scenarios including deploying multiple models simultaneously. This capability is becoming increasingly crucial as machine learning models are integrated into different apps and systems.

With Ray Serve, you can orchestrate multiple Ray actors, each responsible for providing inference for different models. It offers support for both batch inference, where predictions are made for multiple inputs at once, and online inference, where predictions are made in real time.

Ray Serve is capable of scaling to handle thousands of models in production, making it a reliable solution for large-scale inference deployments. It simplifies the process of deploying and managing models, allowing organizations to efficiently serve predictions for a wide range of applications and systems.

Efficiently scaling Diverse Workload

Ray’s scalability is a notable characteristic that brings significant benefits to organizations. A prime example is Instacart, which leverages Ray to drive its ML pipeline for large-scale completion. Ray empowers Instacart’s ML modelers by providing a user-friendly, efficient, and productive environment to harness the capabilities of expansive clusters.

With Ray, Instacart’s modelers can tap into the immense computational resources offered by large clusters effortlessly. Ray considers the entire cluster as a single pool of resources and handles the optimal mapping of computing tasks and actors to this pool. As a result, Ray effectively removes non-scalable elements from the system, such as rigidly partitioned task queues prevalent in Instacart’s legacy architecture.

By utilizing Ray, Instacart’s modelers can focus on running models on extensive datasets without needing to dive into the intricate details of managing computations across numerous machines. Ray simplifies the process, enabling them to scale their ML workflows seamlessly while handling the complexities behind the scenes.

Another biggest example is OpenAI.

Scaling Complex Computations

Ray is not only useful for distributed training, but it also appeals to users because it can handle various types of computations that are important for machine learning applications.

  • Graph Computations: Ray has proven to be effective in large-scale graph computations. Companies like Bytedance and Ant Group have used Ray for projects involving knowledge graphs in different industries.
  • Reinforcement Learning: Ray is widely used for reinforcement learning tasks in various domains such as recommender systems, industrial applications, and gaming, among others.
  • Processing New Data Types: Ray is utilized by several companies to create customized tools for processing and managing new types of data, including images, video, and text. While existing data processing tools mostly focus on structured or semi-structured data, there is an increasing need for efficient solutions to handle unstructured data like text, images, video, and audio.

Supporting Heterogeneous Hardware

As machine learning (ML) and data processing tasks continue to grow rapidly, and the advancements in computer hardware are slowing down, hardware manufacturers are introducing more specialized hardware accelerators. This means that when we want to scale up our workloads, we need to develop distributed applications that can work with different types of hardware.

One of the great features of Ray is its ability to seamlessly support different hardware types. Developers can specify the hardware requirements for each task or actor they create. For example, they can say that one task needs 1 CPU, while an actor needs 2 CPUs and 1 Nvidia A100 GPU, all within the same application.

Uber provides an example of how this works in practice. They improved their deep learning pipeline’s performance by 50% by using a combination of 8 GPU nodes and 9 CPU nodes with various hardware configurations, compared to their previous setup that used 16 GPU nodes. This not only made their pipeline more efficient but also resulted in significant cost savings.

Supporting Heterogeneous Hardware

Image Credits: Anyscale

Use Cases of Ray

Below is the list of popular use cases of Ray for scaling machine learning. 

Batch Interface

Batch inference involves making predictions with a machine learning model on a large amount of input data all at once. Ray for batch inference is compatible with any cloud provider and machine learning framework. It is designed to be fast and cost-effective for modern deep-learning applications. Whether you are using a single machine or a large cluster, Ray can scale your batch inference tasks with minimal code modifications. Ray is a Python-centric framework, making it simple to express and interactively develop your inference workloads.

Many Model Training

In machine learning scenarios like time series forecasting, it is often necessary to train multiple models on different subsets of the dataset. This approach is called “many model training.” Instead of training a single model on the entire dataset, many models are trained on smaller batches of data that correspond to different locations, products, or other factors.

When each individual model can fit on a single GPU, Ray can handle the training process efficiently. It assigns each training run to a separate task in Ray. This means that all the available workers can be utilized to run independent training sessions simultaneously, rather than having one worker process the jobs sequentially. This parallel approach helps to speed up the training process and make the most of the available computing resources.

Below is the data parallelism pattern for distributed training on large and complex datasets.

Many Model Training

Image Credits: Ray

Model Serving 

Ray Serve is a great tool for combining multiple machine-learning models and business logic to create a sophisticated inference service. You can use Python code to build this service, which makes it flexible and easy to work with.

Ray Serve supports advanced deployment patterns where you need to coordinate multiple Ray actors. These actors are responsible for performing inference on different models. Whether you need to handle batch processing or real-time inference, Ray Serve has got you covered. It is designed to handle large-scale production environments with thousands of models.

In simpler terms, Ray Serve allows you to create a powerful service that combines multiple machine-learning models and other code in Python. It can handle various types of inference tasks, and you can scale it to handle a large number of models in a production environment.

Hyperparameter Tuning 

The Ray Tune library allows you to apply hyperparameter tuning algorithms to any parallel workload in Ray.

Hyperparameter tuning often involves running multiple experiments, and each experiment can be treated as an independent task. This makes it a suitable scenario for distributed computing. Ray Tune simplifies the process of distributing the optimization of hyperparameters across multiple resources. It provides useful features like saving the best results, optimizing the scheduling of experiments, and specifying different search patterns.

In simpler terms, Ray Tune helps you optimize the parameters of your machine-learning models by running multiple experiments in parallel. It takes care of distributing the workload efficiently and offers helpful features like saving the best results and managing the experiment schedule.

Distributed Training

The Ray Train library brings together various distributed training frameworks into a unified Trainer API, making it easier to manage and coordinate distributed training.

When it comes to training many models, a technique called model parallelism is used. It involves dividing a large model into smaller parts and training them on different machines simultaneously. Ray Train simplifies this process by providing convenient tools for distributing these model shards across multiple machines and running the training process in parallel.

Reinforcement Learning

RLlib is a free and open-source library designed for reinforcement learning (RL). It is specifically built to handle large-scale RL workloads in production environments. RLlib provides a unified and straightforward interface that can be used across a wide range of industries.

Many leading companies in various fields, such as climate control, industrial control, manufacturing and logistics, finance, gaming, automobile, robotics, boat design, and more, rely on RLlib for their RL applications. RLlib’s versatility makes it a popular choice for implementing RL algorithms in different domains.

In simpler terms, the Ray Train library makes it simple to manage distributed training by combining different frameworks into one easy-to-use interface. It also supports training multiple models at once by dividing the models into smaller parts and training them simultaneously on different machines.

Experience Blazing-fast Python Distributed Computing with Ray 

Ray’s powerful capabilities in distributed computing and parallelization revolutionize the way applications are built. With Ray, you can leverage the speed and scalability of distributed computing to develop high-performance Python applications with ease. 

OnGraph, a leading technology company, brings its expertise and dedication to help you make the most of Ray’s potential. OnGraph enables you to develop cutting-edge applications that deliver unparalleled performance and user experiences. 

With OnGraph, you can confidently embark on a journey toward creating transformative applications that shape the future of technology.

Top 5 Tips to Improve Survey Quality

feature image

Are your survey Programming not effective enough to drive accurate and reliable information? Beat complex survey challenges with our best survey designing tips to improve survey quality and get better customer insights.

Discovering your audience’s preferences throughout their customer journey can be effectively accomplished through surveys. These valuable tools enable you to swiftly gather feedback from a large number of individuals within a short span. The logistics involved are comparatively straightforward- you design and deploy the survey, respondents participate at their convenience, and you subsequently analyze the collected data.

Surveys provide a wealth of information concerning your audience, encompassing various aspects such as.

 

  • Purchasing process- What information do customers require to fulfil their needs? Where do they seek such information? What kind of details aid them in making purchasing decisions?
  • Website satisfaction- Why do customers visit your company’s website? Can they easily access the desired information? Are there additional resources or tools you can offer them?
  • Post-event feedback- What is your customers’ perception of your company’s trade show booth? What aspects did they find most valuable? Is there specific information they were seeking but did not find?

Surveys are crucial for gathering information, hence it’s worth investing our time and effort to make them more engaging and innovative to support their purpose. So businesses must not overlook poor-quality surveys and seek the help of experts to improve survey quality.

Why Business Must Improve Survey Quality?

Improving survey quality can bring numerous benefits across various domains. Here are some key advantages.

 

  • Reliable insights

Improving survey quality ensures that the insights obtained are representative and unbiased. It helps minimize errors, sampling biases, and methodological flaws that can distort the results. Reliable insights enable organizations to make informed decisions, formulate effective strategies, and address specific challenges with greater precision.

 

  • Enhanced credibility

High-quality surveys enhance the credibility and reputation of the organizations conducting them. When surveys are designed and implemented with rigor and transparency, stakeholders perceive the organization as trustworthy and competent. This credibility can foster stronger relationships with customers, clients, employees, and other key stakeholders.

 

  • Improved customer satisfaction

By conducting surveys with better quality, organizations can gain a deeper understanding of customer needs, preferences, and satisfaction levels. This information helps identify areas for improvement, develop more targeted marketing strategies, and deliver better products and services. Ultimately, improved customer satisfaction leads to increased loyalty, repeat business, and positive word-of-mouth.

These advantages can positively impact decision-making, organizational performance, and the overall quality of products, services, and interventions.

Below are the best and proven tips to improve survey quality within no time.

5 Proven Tips to Improve Survey Quality

Tip 1- Goal-specific Survey Improves Survey Quality

When creating surveys, it is crucial to have a clear purpose in mind. Whether you are seeking feedback on your customers’ experience or aiming to identify the main challenges faced by your target audience, every survey should serve a specific goal. Unfortunately, many companies make the mistake of sending out lengthy and vague surveys that cover a wide range of topics, from website experience to shipping prices. This approach is likely to annoy your customers.

To obtain meaningful answers to your questions, it is advisable to divide your surveys into shorter questionnaires, each focusing on a single objective. By doing so, you can gather the necessary data more efficiently and simplify the process of developing questions.

Maintaining a clear focus on your goals can also improve other aspects of survey design, such as avoiding ambiguous and overly complex questions. By ensuring your survey content is engaging and relevant to your customers, you increase their willingness to participate. For further insights and statistical references, you can refer to the related resources.

Clear survey purpose enables-

  • Appropriate question selection
  • Elimination of ambiguity
  • Focus on goal-oriented questions
  • Inclusion of highly relevant questions

Tip 2- Say No to Jargon

Different respondents and customers attempt surveys from novice to experienced persons. If you do not make sure that your language suits every person out there, you might lose your valuable customers and their thoughts. It is better that you speak everyone’s language. Connect with your audience by using their preferred language.

When crafting your questions, it’s important to tailor them to your specific target audience. Choose wording and terminology that your respondents will easily comprehend. Steer clear of using internal jargon that may confuse them. If you do use abbreviations, make sure to provide a clear explanation of their meaning. By ensuring your questions are easily understood, you enable your respondents to provide more accurate and meaningful responses.

For example-

In the below example, using “AR” might confuse many people as they might have different understandings. They will make assumptions that will impact their answers, resulting in vague results.

In the second part, where we mentioned “AR” as “ Augmented Reality” will clarify the scenario and people will be able to answer correctly, resulting in accurate results. 

In most scenarios, it is better that you describe it clearly so that even the novice can answer in a better way.

improve survey quality with clear concepts

Image Credits: Pollfish

Tip 3- Is your Survey too Lengthy? Trim it now!

Customers do not want to spend much time completing surveys. They get bored easily if they have to attend lengthy surveys. Result? Quitting the survey in the middle.

This might severely damage your results. To maximize respondent engagement, it is crucial to ensure that your survey is concise. It is important to have a clear understanding of the specific information you wish to gather.

According to Cameron Johnson, business segment leader at Nextiva, research suggests that surveys that can be completed within five minutes or less tend to yield the highest response rates. Conversely, surveys that exceed 11 minutes in length are deemed too long and are likely to result in higher rates of abandonment or, even worse, random responses.

In essence, if your survey is excessively long, individuals are likely to expedite their responses in order to complete it quickly. They may not thoroughly contemplate their answers and could potentially misinterpret the questions, thus negatively impacting the quality of your data. By keeping your survey concise, you can achieve improved outcomes and foster greater engagement from your audience.

Tip 4- Curate Survey Questions Smartly

Are your survey questions making sense? Making sense at all? Or making dual sense that might confuse customers?

Then you must work on your words and curate questions that present a clear picture of what exactly you are looking for. The choice of words can greatly impact the quality of responses and prevent biased or confusing answers. Below are some valuable tips for creating effective survey questions.

  • Use unbiased questions that avoid leading respondents to a particular answer. For instance, instead of asking, “When do you enjoy using this product?” which introduces bias, ask, “When was the last time you used this product?”

improve survey quality with biased/unbiased questions

Image Credits: Forms.app

  • Pose one question at a time to avoid confusion and obtain clearer results. Often, surveys bundle multiple questions together, leading to muddled responses. For example, rather than combining “Do you prefer this product? If so, why?” into a single question, separate them. First, inquire about product usage and then ask for the reasons behind the preference.

improve survey quality with single question

Image Credits: Pollfish

  • Offer balanced response options to ensure unbiased results. Use answer scales that include an equal number of positive and negative choices, with a neutral option in between. A well-balanced scale could include options like Excellent, Good, Average, Below Average, and Poor.

improve survey quality with balanced options

Image Credits: dataforceresearch

  • If you’re uncertain about the clarity of your questions, enlist a test group to take the survey. Seek feedback from colleagues or friends to identify any potential confusion and make necessary adjustments.

Tip 5- Adding Question Variety to Improve Survey Quality

When it comes to gathering information, active engagement is the key. By incorporating a variety of question types, such as ranking, matrix, open-ended, or multiple-choice questions, you can captivate your audience and maintain their interest, even in a lengthier survey.

This requires a clear understanding of different types of survey questions and how can you use them to support your results, ensuring survey quality.

  • Open-ended or Close-ended questions

improved survey quality with the right question

Image Credits: embedsocial

  • Multiple-choice questions

improve survey quality with multiple choices

Image Credits: embedsocial

  • Dichotomous questions

improve survey quality with yes-no-questions

Image Credits: embedsocial

  • Rating-scale questions

improve survey quality with rating-scale-question

Image Credits: embedsocial

Such questions will keep the boredom away and help customers to engage throughout surveys irrespective of the length but do not exaggerate the survey length. Leverage the right survey creation tool that will turn your creative ideas into reality and improve survey quality.

Improve Survey Quality with OnGraph’s Customized Survey Creation Tool

Unleash the power of surveys to understand your audience! Customize questions to match research objectives and gather vital information. Write in a language that resonates with your audience. Simplify survey participation with diverse question types, logical flow, and skip logic. Seek a fresh perspective from a colleague to spot any confusion. 

Elevate your insights and connect with your audience like never before with the right customized Survey Creation Tool at your fingertips. We have experts who can custom-build tools to turn your survey expectations into reality for better and more accurate results. That’s why businesses must not overlook survey quality for any reason.

Apart from curating amazing surveys, protect them against fraud. Read our blog- Safeguard Market Research: The Ultimate Guide to Fraud Detection.

Drop us a query today, we will be happy to help and improve your survey quality.

If you have implemented other tips and tricks or something better in mind to improve survey quality, let us know via comments. We will be glad to hear.

 

 

10+ Python Libraries for Data Science and Machine Learning

Python Libraries

In today’s fast-paced digital era, Data Science and Machine Learning have emerged as the most sought-after technologies. The demand for skilled professionals in these domains has skyrocketed, urging individuals to upskill themselves with various Python libraries to effectively implement these cutting-edge technologies.

If you’re looking to stay ahead in the game and master these two fast-growing skills in the market, then you’ve come to the right place. Whether you’re a beginner or an experienced professional, you must get along with Python libraries to be in the competitive landscape. So, fasten your seatbelts and upskill your game!

In this blog, we will help you understand how Python can be a game-changer for ML and DS, and what libraries help to ease the progress. We have listed the Best Python Libraries for Machine Learning and Data Science.

Before that, we will take a quick understanding of Machine learning and Data Science. 

A quick peek into Data Science and Machine Learning

As I delved into the world of Data Science and Machine Learning, I couldn’t help but wonder what all the fuss was about. But the reason was in front of all, the abundance of data we produce every day. With so much information at our fingertips, Data Science has become the go-to field for extracting valuable insights and solving real-world problems. 

But let’s not forget that both Data Science and Machine Learning are more than just technologies – they’re skills that require expertise in analyzing data and developing predictive models. 

At the core, Data Science is all about extracting valuable and resourceful insights from data, while Machine Learning involves teaching machines to solve modern-age challenges by processing vast amounts of data. Thus, boosting the demand for data scientists and machine learning professionals globally.

These two fields are closely linked, with Machine Learning algorithms and statistical techniques being an essential domain of Data Science. But, how can one create an optimized model to do all the work? 

Well, different programming languages are there such as Python, R, Java, and others help to ease the python app development process. Among them, Python is the most widely used language due to its versatility and extensive libraries. As per ResearchGate, Python is the preferred language for Data Science and Machine Learning. 

A quick peek into Data Science and Machine Learning

But where does Python come into play for machine learning and data science? Let’s explore the reasons.

Why learn Python Libraries for Machine Learning and Data Science?

Python has taken the tech world by storm! When it comes to implementing Machine Learning and Data Science, it oversees the other programming languages. Python dominates in Machine Learning and Data Science due to its versatility, ease of use, extensive libraries, and unparalleled popularity among engineers and data scientists.

So, if you’re looking to dive into the world of Machine Learning and Data Science, it’s time to add Python to your skill set!

Why learn Python Libraries for Machine Learning and Data Science?

Easy to learn:

Python’s simplicity makes it a versatile language, capable of handling simple tasks like concatenating strings as well as complex ones like creating intricate ML models.

Less coding:

Data Science and Machine Learning require numerous algorithms, but with Python’s pre-built packages, there’s no need to code from scratch. Plus, Python’s “check while you code” approach makes testing easier, taking the burden off developers.

Platform-independent:

Python is a versatile programming language compatible with different platforms, such as Windows, macOS, Linux, and Unix. Moving code between platforms can be tricky due to differences in dependencies, but tools like PyInstaller can simplify the process by managing these issues for you. So you can focus on writing your code and let the packages handle the rest.

Strong and active community support:

With so many people using Python for data science, it’s easy to find help and support when you need it.

Imagine having a question or facing a challenge while working on a data science project, and not having anyone to turn to for help. That’s a recipe for frustration and lost time. But with Python’s active community, you never have to feel alone in your data science journey.

The Python community warmly welcomes both novices and experts in the field of data science. There’s a wealth of resources available, from online forums and social media groups to local meetups and conferences, where you can interact with fellow enthusiasts and gain valuable insights from their experiences.

Prebuilt libraries:

Python offers an array of ready-to-use libraries to embrace the world of Machine Learning and Deep Learning. These powerful packages can be effortlessly installed and loaded with a single command, sparing you the hassle of starting from scratch. Among the popular pre-built libraries, you’ll find the likes of NumPy, Keras, TensorFlow, and PyTorch, just to scratch the surface. Get ready to unlock endless possibilities with Python’s arsenal of tools!

In a nutshell, Python libraries are ingenious tools that empower programmers and data enthusiasts to turn their ambitious ideas into reality with greater speed and finesse. For those who are not aware of its actual importance, then we have listed the significant benefits of Python libraries.

You may like to know: Ruby Vs Python: Which One to Embrace in 2024 | Pros and Cons

Significance of Python Libraries

Python is popular among developers due to the following significant advantages.

Code Reusability:

Python libraries provide pre-built functions and modules that can be reused across different projects, saving time and effort. Python Developers can leverage the existing codebase to accelerate development.

Increased Productivity:

Libraries offer high-level abstractions and simplified APIs, enabling developers to write code more efficiently. They eliminate the need to reinvent the wheel for common tasks, allowing developers to focus on solving specific problems.

Vast Functionality:

Python libraries cover a wide range of domains, from scientific computing and data analysis to web app development and machine learning. By utilizing libraries, developers gain access to extensive functionality and tools tailored for specific tasks. Some commonly used Python Libraries for Data Analysis and Visualization- TensorFlow, scikit-learn, and more.

Community Support:

Python has a large and active community of developers who contribute to libraries. This means you can find support, documentation, and examples readily available online. Community-driven libraries often receive updates and bug fixes, ensuring better reliability and compatibility.

Performance Optimization:

Many Python libraries are built on top of highly optimized lower-level languages, such as C or C++. They provide fast execution times for computationally intensive tasks, enabling efficient data processing and analysis.

Platform Independence:

Python libraries are designed to be platform-independent, making them suitable for various operating systems like Windows, macOS, and Linux. This cross-platform compatibility allows developers to write code that can run seamlessly on different environments.

Integration with Existing Systems:

Python libraries often offer integration capabilities with other technologies, python frameworks, and systems. This facilitates interoperability, allowing developers to combine Python with other languages and tools within their software stack.

Rapid Prototyping and Development:

Libraries provide ready-made app solutions and components, enabling quick prototyping and development of projects. They eliminate the need to start from scratch and speed up the iteration process.

Cost-Effective Development:

Leveraging existing libraries reduces development costs by reducing the need for custom code development. This is particularly beneficial for small teams or individuals with limited resources.

Python’s extensive library range benefits businesses in different ways and helps in creating a next-level experience for all. These libraries have contributed a lot to the field of machine learning and data science. If you belong to the data science and machine learning field then you must be aware of the following libraries to do it all.

Essential Python Libraries for Data Science and Machine Learning

Building ML models to accurately predict outcomes or solve problems is crucial in Data Science projects. It involves coding numerous lines of complex code, especially when dealing with complex problems. Well, this is where Python comes into play.

Python’s popularity in the DS and Machine Learning field is mainly attributed to its vast collections of built-in libraries. These libraries offer a plethora of ready-to-use functions that facilitate data analysis, modeling, and more. This makes it easy for developers to streamline their workflow and focus on building smarter and more efficient algorithms, handling complex algorithms, and computations. 

So, if you want to work on more advanced and complex problems, then you must be aware of these Popular Python Libraries for Machine Learning and Data Science that will ease your project work.

Python libraries for data science and machine learning

Let’s understand the core features of these Easy-to-use Python Libraries for Data Science and Beginner-friendly Python Libraries for Machine Learning.

NumPy:

NumPy is a popular and must-have Python Libraries for Data Science Projects and scientific computing. It’s loved for its ability to handle multi-dimensional arrays and complex operations. With NumPy, you can easily manipulate images as arrays of real numbers, and even sort and reshape data. It’s a must-have for any Python developer working in the fields of data science or machine learning.

Key Features-

  • Can perform complex computations
  • Data manipulation is made easier with routines and Fourier transformations.
  • Makes it seamless to carry out Linear algebra operations, such as Linear Naive Bayes, Regression, etc.

SciPy:

The SciPy library, a collection of powerful tools for statistical analysis, is like a superhero cape for NumPy. Together, they tackle complex math problems and process arrays like nobody’s business. While NumPy sets the foundation, SciPy swoops in with specialized sub-packages to solve even the toughest equations. It’s like having a trusty sidekick to help you save the day!

Key Features-

  • Works with NumPy arrays
  • Offers various mathematical methods (numerical integration, optimization)
  • Contains sub-packages for Fourier transformation, interpolation, integrations, etc.
  • Includes functions for Linear Algebra for advanced computations.
  • Enables the creation of sparse matrices

Pandas:

Pandas, a vital statistical library, find applications in diverse fields like finance, economics, and data analysis. It uses NumPy arrays to process data objects and collaborates closely with NumPy and SciPy is Python Libraries for Data Manipulation and Cleaning. Pandas are great for handling large data sets.

Key Features-

  • Efficiently generates DataFrame objects using predefined and customizable indexing
  • Enables manipulation of vast datasets with ease, including Subsetting, Slicing, and Indexing
  • Built-in features for generating Excel sheets and doing data analysis tasks like, statistical analysis, visualization, etc.
  • You can easily alter the Time Series data.

You may like to know: Python Ray- Transforming Distributed Computing

Matplotlib:

Are you looking to make sense of your data? Look no further than Matplotlib – the go-to data visualization package for Python. With a plethora of graph options to choose from, including bar charts, and error charts, you can quickly transform your data into precise visuals. Matplotlib’s 2D graphical library is a must-have tool for any data analyst conducting Exploratory Data Analysis (EDA). 

Key Features-

  • Matplotlib facilitates easy plotting of graphs with appropriate styles and formatting.
  • The graphs help understand trends, and patterns and make correlations with quantitative data.
  • pyplot module offers a MATLAB-like interface for plotting graphs.
  • It has an API module to incorporate graphs into GUI applications like Tkinter, and Qt.

TensorFlow:

Looking for a powerful tool to master Deep Learning? Then TensorFlow is your way to go. It is an open-source Python library curated for dataflow programming. With its symbolic math capabilities, you can easily build precise and robust neural networks. Plus, its user-friendly interface is highly scalable and perfect for a broad range of fields. 

Key Features-

  • Lets you build and train multiple neural networks
  • Works well for large-scale projects and data sets
  • Provides support for Neural Networks
  • Performs statistical analysis
  • Probabilistic models and Bayesian Networks can be created using built-in functions.
  • Layered components are used to perform operations on weights and biases.
  • Regularization techniques such as batch normalization, dropout, etc. can be implemented.
  • TensorBoard, a visualizer, is included.
  • Interactive graphs and visuals are created.
  • Helps in understanding data feature dependencies.

Scikit-Learn:

Scikit-learn is a must-have Python library for creating and evaluating data models. Packed with an abundance of functions, it supports both Supervised and Unsupervised ML algorithms, and Boosting functions. It’s the ultimate tool for anyone seeking top-notch performance and accuracy in data modeling.

Key Features-

  • In-built methods for both (Supervised and Unsupervised) ML operations, such as classification, regression, and detecting anomalies.
  • Cross-validation methods for model performance estimation.
  • Offer parameter tuning functions to improve model performance.

PyTorch:

It is a powerful open-source tool that uses Python to apply cutting-edge Deep Learning techniques and Neural Networks to vast amounts of data. It’s a go-to choice for Facebook in developing neural networks for tasks like recognizing faces and tagging photos automatically. With PyTorch, researchers and developers have a flexible and efficient framework to bring their AI projects to life.

Key Features-

  • Seamless integration with data science and ML frameworks through user-friendly APIs
  • PyTorch supports multi-dimensional arrays called Tensors
  • Utilization of GPU for faster computation using Tensors in PyTorch
  • Over 200 mathematical operations available in PyTorch for statistical analysis
  • Dynamic Computation Graphs for time series analysis and real-time sales forecasting.

spaCy:

spaCy is a free, open-source library in Python used for advanced Natural Language Processing (NLP) tasks, developed and maintained by Explosion AI. It is appreciated for its simplicity, efficiency, and integration with deep learning frameworks. Not only does it offer pre-trained statistical models and word vectors, but it also supports more than 60 languages. It’s designed for production use, enabling efficient processing of large text volumes due to its optimized implementation in Python. 

Key features- 

  • Tokenization
  • Named Entity Recognition (NER)
  • Part-of-speech (POS) tagging
  • dependency parsing
  • Lemmatization
  • Sentence Boundary Detection (SBD)
  • Text classification
  • Entity linking, similarity comparisons, custom pipeline components, and support for word vectors and multi-language.

Apache Spark:

Apache Spark is an open-source, distributed computing system used for big data processing and analytics. Developed by the Apache Software Foundation, Spark provides an interface for programming entire clusters with implicit data parallelism and fault tolerance. It was created to address the limitations of Hadoop MapReduce, offering improvements in speed, ease of use, and flexibility.

Key features-

  • High-speed performance, due to in-memory processing capabilities, allows up to 100 times faster processing in memory and 10 times faster on disk than disk-based engines.
  • Ease of use with high-level APIs in Java, Scala, Python, and R, plus an interactive shell in Scala and Python.
  • Libraries for various data analysis tasks such as Spark SQL for structured data processing, MLlib for machine learning, GraphX for graph processing, and Streaming for stream processing.
  • Ability to run on various platforms (Hadoop, Apache Mesos, Kubernetes, standalone, or in the cloud) and access diverse data sources (HDFS, Apache Cassandra, Apache HBase, Amazon S3).
  • Resilient Distributed Datasets (RDDs) are immutable distributed object collections that can be processed in parallel.
  • DataFrames and Datasets, which are abstractions seen as distributed tables in Spark and support operations like selection, filtering, and aggregation.
  • Fault tolerance is achieved through the RDD and DataFrame/Dataset abstractions, which can recompute missing or damaged partitions in case of node failures.
  • Real-time computation capacity through Spark Streaming, enabling scalable, high-throughput, fault-tolerant stream processing of live data streams.

Hugging Face:

Hugging Face is a company known for its work in Natural Language Processing (NLP) and Artificial Intelligence (AI). They provide a platform for training and deploying AI models, and are especially noted for their transformers library, which includes pre-trained versions of many state-of-the-art models in NLP.

Their popular Transformers library is built with a focus on two things: interoperability and user-friendliness. Interoperability is achieved by providing consistent training and serving interfaces for different transformer models. This means that users can easily switch between different models with minimal changes in their code.

The library currently includes pre-trained models for tasks like text classification, information extraction, summarization, translation, and more. It also provides various tokenizers compatible with the included models. Some of the many models included are BERT, GPT-2, GPT-3 (though limited due to OpenAI’s API), RoBERTa, XLM, DistilBERT, and others.

The Hugging Face model hub is a place where trained models can be uploaded, downloaded, and shared globally. It includes thousands of pre-trained models contributed by the wider community. These models support over 100 languages and can be fine-tuned to suit particular tasks.

Hugging Face also maintains the Tokenizers library, which provides fast, efficient, and powerful tokenizers for various types of input data, and the Datasets library, a lightweight library providing easy-to-use access to a wide range of NLP datasets.

LangChain:

LangChain is a library that assists developers in integrating large language models (LLMs) into their applications. It provides a way to link these models with various data sources like the internet or personal files, enabling more complicated applications. 

The value of LangChain lies in its simplification of the process to implement LLMs, which can be complex, and its ability to link these models with diverse data sources. This expands the scope of information accessible to the models, enhancing the potential functionality and versatility of the applications built with them.

Key features-

  • LangChain offers adaptability, allowing easy customization and changes to components based on specific requirements.
  • The developers of LangChain continually strive to enhance its speed, ensuring access to the latest features from Large Language Models (LLMs).
  • LangChain boasts a robust and engaged community, providing ample support for those who need it.
  • While LLMs can handle simple tasks with ease, developing complex applications can present challenges. LangChain assists in overcoming these by offering features that simplify the creation of intricate applications using LLMs.

Keras:

If you’re looking to build top-notch deep learning models in Python, Keras is a must-have library. It’s got everything you need to create, analyze, and enhance your neural networks. And thanks to its integration with Theano and TensorFlow, Keras can handle even the most complex and expansive models with ease. To take your deep learning game to the next level, try Keras!

Key Features-

  • Enables the creation of diverse Neural Network types (FC, CNN, RNN, Embedding)
  • Facilitates model combination for big datasets and tasks
  • Built-in functionality for layer definition, optimization, activation, and objectives
  • Simplifies image and text data handling
  • Offers pre-processed datasets and pre-trained models (MNIST, VGG, Inception, SqueezeNet, ResNet)
  • Easily extensible and allows adding new modules including functions and methods.

Building complex applications and handling a pool of data with improved security and integrity, Python libraries have it all. 

The Future of Python for DS and ML

Python has become a darling among data scientists and is steadily gaining popularity with each passing day. With an increasing number of data scientists joining the industry, it’s safe to say that Python will continue to reign supreme in the data science world. And the best part is that as we make progress in machine learning, deep learning, and other data science tasks, we’ll have access to cutting-edge libraries that are available in Python.

Python has been around for years and has been well-maintained, which is evident from its continuous growth in popularity. Many companies have adopted Python as their go-to language for data science, which is a testament to its effectiveness. 

If you’re a seasoned data scientist or just starting on your data science journey, Python is the language you need to learn. Its simplicity and readability, combined with its supportive community and wide-ranging popularity, make it stand out from other programming languages. And with the abundance of libraries available for data cleaning, visualization, and machine learning, Python can streamline your data science workflow as no other language can. 

So if are looking for potential development solutions using Python, then you must consider an expert hand to do it for you. At OnGraph, we provide that expertise with 15+ years in Python development.

You may like to know: Python 3.12: Features and Improvements

So, if you want to work on more advanced and complex problems, then you must be aware of these Popular Python Libraries for Machine Learning and Data Science that will ease your project work.

Demystifying Market Research Challenges

market research

Market research is the key to capturing your customers’ hearts, so it’s crucial to do it right by addressing core market research challenges with simple solutions.

We all know that market research could be overwhelming in today’s landscape where we have millions of people to target. Right from delivering rightful and faster insights to developing strategies, the market research and researcher roles have evolved.

With evolution, the challenges of getting accurate and reliable information are also increasing. Conducting precise market research might not bring the results that can transform your sales.

Then where is your research going wrong? What challenges are you facing and how can you deal with those? Worry not because you are in the right place. Getting more insights can be challenging, so you must consider outsourcing a market research development company

In this blog, we will shed light on the core challenges of market research and provide simple market research software solutions to help you overcome them effortlessly.

To know about what Market Research is, Read our blog- The Fundamentals of Market Research.

Potential Market Research Challenges with Tech-led Solutions

Below are potential challenges that might impact your business decisions. 

Challenge 1- Market Uncertainty leads to inaccurate Business Decisions

Market uncertainty simply means that you are not certain about the targeted market or do not have accurate information about the latest trends in the market.

With the pandemic hit, this uncertainty reaches its peak, all supply chains were disrupted, and business workflow had gone under a drastic change, creating chaos, and leaving the market with great uncertainty.

With time this challenge will keep on increasing at an alarming rate. The probable reason is the consistent change in customer behavior, changing market trends, increase in global data to consider, and increase in the number of customers spending time online. Such factors might not be in favor of gathering accurate information.

One of the most known examples of market uncertainty is Brexit, causing national income to fall by 3.6 percent within 2 years. This uncertainty disrupted the market and businesses were not able to make informed decisions.

Another major business failure due to market uncertainty was Nokia. Nokia failed to keep up with the market’s newest trends of the time while competitors took leverage. Back in 2007, Nokia was the biggest phone seller in the world, while Apple was just starting. But within six years, Nokia’s value dropped by 90%, while Apple became a global leader.

So how could you come over with market uncertainty?

Solution 1- Leveraging AI solutions and tools

To control this uncertainty businesses need tools that help businesses in getting real-time data and updates of the market to understand the outcomes better. In simple words, businesses should be able to extract meaningful and accurate insights without being impacted by market uncertainty. 

Leveraging modern-age technologies like AI (Artificial Intelligence) can help businesses get real-time data and many more benefits.

AI in market research

Today, businesses can find several OpenAI-powered tools to make market research much better and faster.

OpenAI-powered tools to make market research

Solution 2- Automation Crucial Tasks

Keep an eye on the processes and tasks that are time-consuming that can often lead to human errors. If possible, automating those tasks can help a lot and provide more accurate results. 

So, market research can also benefit from automation. One way is by using robots to test how effective advertising is.

Companies want to know certain things about their advertising campaigns before they launch (like if the message and execution are good), while they are running (to see how the target audience is responding), and after they finish (to see the return on investment).

Automation makes this kind of research more accurate, faster, and cost-effective for companies. It also makes ad testing easier to understand and allows human researchers to spend more time analyzing the results and providing valuable insights that companies want.

Solution 3- Upskilling Your Workforce

It’s important to prepare your employees for using new tools like analytics, AI, and other advanced technologies. Begin training them now, so you can make the most of the technology once you have it. Instead of following the traditional approach of “build it and they will come,” take a more proactive and employee-centered approach.

As the leader of the company, you should establish the overall direction and goals for training. Provide your employees with the time, tools, and resources they need to learn and apply new skills. From there, let your employees take the lead in their upskilling by being innovative, building, sharing, and testing out solutions.

Challenge 2- Poor Quality Data leads to Vague Insights

Gathering information does not make any sense if it is useful for businesses in any aspect. You must ensure that the gathered information is accurate. People do not understand how poor-quality information can impact a business’s reputation. It can lead to poor customer relations, vague analytics, and poor decisions, impacting overall business performance.

Poor Quality Data in market research

As per a study, out of the 3.6 M leads, 45 percent are bad leads due to the duplicate data recorded, failed email verifications, and missing data. Resulting in missing potential business opportunities. The business’s failure to identify potential prospects’ low-quality data also weakens the business’s ability to curate proper product development strategy as per changing business needs. This gives competitive benefits to your competitors. 

Another potential damage that a business gets due to poor data quality.

So how do they get accurate insightful information and use it for decision making? 

To overcome such challenges, businesses must adopt the latest and technology-driven analytics tools that break the siloed processes. Below are some possible solutions to improve data quality.

Solution 1- Checking data quality with Fraud Detection Techniques

Businesses gather a lot of responses from global respondents who attend the surveys. But do they always provide the right information? Or how could you identify if they are human and not bots?

Thus it is necessary to quality-check your responses with powerful fraud detection techniques integration. Some techniques like- address verification, mobile verification, red herring questions, open/close-ended questions, GEO IP, fingerprinting, and other methods.

To know more about how can you keep your research safe, read Safeguard Market Research: The Ultimate Guide to Fraud Detection

Solution 2- Integrate trusted Survey Panels

Businesses cannot always find genuine respondents to attend the surveys. To ensure this, businesses can leverage trusted survey panels that have pre-screened respondents with complete pre-screening, ensuring relevant information for your research.

You can do it using our survey panels, gathering genuine responses worldwide.

Solution 3- Project Management Tools with proven statistical analytical tools

Another potential solution is the adoption of the proper platform that helps manage market research projects for better and high-quality insights. Combining qual and quantitative capabilities and datasets in a single platform helps businesses to find more holistic insights seamlessly. Having a platform integrated with modern tech can capture data from multiple sources and provide high-quality insights.

Also, businesses can include statistical analytics tools to get meaningful information.

Thus, businesses must have the right platform to manage projects and gather data.

We can help you develop customized and pre-built project management tools to elevate your research capabilities in improving the quality of data. 

Challenge 3- Getting Leaders to Invest

Today, conducting market research has become a staple for every business. Getting the right data from genuine sources, helps researchers get accurate insights, leaders can form their decisions, and product developers can develop solutions to business problems.

But what if the investor does not want to spend on your research project? Your project might fail due to the lack of investment you need.

As per a study, one of the significant reasons that startup fails are.

Leaders think about why to spend money on purpose if they do not see any outcome. What leads them to pull back the investment?

  • Proof of success is missing
  • Not having a solid business or research proposal
  • Not understanding the market
  • Lack of marketing strategy

This is the same thing that happened with Kodak: Ignoring Market Trends where the company failed to identify current trends among customers and anyway invested. This is why it’s hard to convince leaders to invest. 

So how can you eliminate these challenges? Let’s see.

Solution 1- Clarify the Research Outcome

Make sure to clarify the potential impact of conducting market research on business decisions and their outcome. For that, you need role-based dashboards to provide a high-level view of how various market research projects have impacted business outcomes.

With our Project management tool, you can pull reports and see real-time updates on each project.

Solution 2- Have a Better Understanding of Customers

You can also run product research by creating surveys to find out which features are likable to customers. You can gather insights and share them with the team to make necessary changes. 

After you have accurate information about what changes to implement, you can convince leaders to invest in making those changes and implement them across channels for better results and ROI.

Challenge 4- Not Targeting the Right Respondent

Trying to please everyone is one of the biggest mistakes a business can make. Most products often solve specific problems for specific groups of people. Everyone is not interested in Air Jordans, bacon-flavored soda, or organic soap made from peanut butter. That’s why it’s important to focus on the right target market to make the most of your advertising budget and attract customers naturally.

If you don’t understand what your target market wants, values, and prefers, it can lead to consequences. Analyzing the target market helps you learn about your customers, so you can choose the right advertising platforms, products, services, and messages that will encourage potential customers to take action.

According to the Zendesk Customer Experience Trends Report 2022, 68 percent of customers expect personalized experiences. If you do not understand your customer’s needs, you will not be able to create a personalized experience for them.

Not only this but targeting the wrong target can also impact your business credibility. This is what happens with Arch Deluxe: McDonald’s Market Research Disconnect where the brand overlooks the target market and ends up losing its investment.

Solution- Survey Panels

To overcome such challenges, businesses need a more effective approach that involves gathering information from diverse and validated perspectives. Only by doing so can we guarantee that the uncovered data comprehensively depicts the entire market.

They can integrate third-party suppliers via API or add manual trusted respondents to complete the surveys. We can help businesses with solutions like Survey panels with integrated supplies from genuine sources who can help you make informed decisions. 

Also for precise targeting of the market, you can set qualifications and quotas to find distinct sets of customers with different needs.

Challenge 5- Dependency on third parties to drive projects are costly

Most companies delegate complex research work to third parties due to the lack of skill, expertise, and knowledge of the marketing and market. Relying on third parties has become costly and limited. Businesses could not find more opportunities and find more sustainable ways to do the same research. 

Many market research companies find it challenging to invest that much in driving their projects. This extra cost can pose a huge challenge for startups. Costing is one of the top reasons why startups fail.

top reasons startup fails

Solution- DIY Platform

DIY (Do-It-Yourself) platforms allow you to conduct or field market research projects. These platforms provide tools and resources that enable individuals or businesses to design, execute, and analyze market research studies on their own.

To know how DIY platforms are transforming the market research industry, read our blog- Top Technology Trends for Market Research in 2023

More than 50 percent of companies that have utilized do-it-yourself (DIY) market research have witnessed exceptional financial growth. Furthermore, nearly half of market research experts are conducting a greater amount of DIY research now compared to six years ago.

Not only this, 70 percent of companies would like to transition to DIY tools for better results while keeping the budget in place.

Solve Market Research Challenges with OnGraph

OnGraph emerges as a reliable solution for overcoming the challenges faced by market research app software services companies. By addressing issues such as sample representativeness and the verification of data sources, OnGraph ensures that valuable insights are derived from a diverse range of validated viewpoints. 

With its commitment, OnGraph (market research app software services solutions) provides businesses with the necessary tools to make informed decisions and stay ahead in today’s dynamic marketplace.

If have some cross any major Market Research challenge we must highlight then drop us comments. Thanks for being an avid reader. 

Gatsby: Building Amazing Web Experiences

Gatsby Feature

Get ready to witness the limitless capabilities of Gatsby, as Gatsby is here to revolutionize your web development experience.

To meet the expectations of modern-age UI, new frameworks have been introduced over time. From ensuring lightning-fast websites to better-ranking websites, we need advanced frameworks that ease development. 

One of the Javascript frameworks that get quick attention is the Gatsby: The fastest frontend for the headless web. With its seamless integration of React, Gatsby empowers you to build lightning-fast, visually stunning websites that leave a lasting impression on your audience. Say goodbye to sluggish load times and hello to a delightful user experience. 

Gatsby contributes mainly to a major portion of enterprises’ websites.

One who is looking to create an exceptional UI leveraging the power of React, then Gatsby is your way to go. If you are just getting started, then you must read this guide around Gatsby to fully understand how Gatsby can help your business grow.

Let’s start with a quick introduction to Gatsby.

What is Gatsby?

Gatsby.JS is an open-source platform, rooted in React, designed to assist developers in crafting high-speed web applications and websites. It assists coders in making websites and apps that work fast. By mixing the flexibility of dynamically changing sites with the quickness of static site creation, Gatsby lets developers explore many new possibilities on the web. 

It combines GraphQL, React, and react-router to make it easier for developers to build static sites. Think of Gatsby as a modern framework that optimizes page-loading speed using techniques like data prefetching and code splitting. It’s great for websites with a predictable number of pages and mostly static content. 

Gatsby provides many plugins, themes, and starters that developers can use to build websites in different ways. These plugins can modify almost everything in Gatsby. Gatsby JS has more starting themes and templates than any other framework, and it supports REST APIs, GraphQL, CMS systems, and databases.

Understanding Gatsby’s Buzzword

Gatsby is a modern web tool that utilizes new concepts like JAMstack architecture and static site generators to make websites load faster and run more smoothly. To understand Gatsby, we need to understand the technologies it relies on, which have been shaping web and web development in recent years.

Static site generators

A static site is constructed using static content (HTML, CSS, and JavaScript) and utilizes server-side rendering to deliver consistent content upon each site load. In contrast, dynamic websites employ browser-side rendering, resulting in varying page loads based on factors like time zone, location, and user behavior. 

Gatsby JS, powered by React, is a popular static site generator that uses GraphQL API to process data and create static HTML files.

The “JAMstack”

Jamstack uses JavaScript, reusable API, and pre-built Markup to make websites faster, more secure, and easier to handle.

 

JAMStack- Gatsby

Source- Zesty

Below are the major components of JAMstack-

  • JavaScript: It is used on the client side to add interactivity and dynamic functionality to websites.
  • APIs (Application Programming Interfaces): These are reusable services or functions that allow different parts of a website to communicate and exchange data with each other.
  • Markup: Pre-built Markup refers to static HTML files that are generated during the build process of a JAMstack website. These files are served to the client as-is, reducing the need for server-side processing.

 

Jamstack is a favored architecture for static site generators, offering a client-side web development approach. GatsbyJS sites can be hosted with Object Storage Service and CDN, eliminating the need for a web server. Overall, JAMstack combines these components to create a modern software architecture that improves website performance, security, and scalability.

Working of Gatsby

What makes Gatsby a prominent choice? Some features like code splitting and content mesh help developers use static files for building fast websites. The Gatsby’s build command splits the JavaScript code bundles allowing the loading of HTML, CSS, and JavaScript code rather than downloading the complete app. This is why Gatsby is fast.

Content mesh highlights how Gatbsy’s main features relate and work together.

 

Gatsy Working

Source- Hostinger

Gatsby retrieves resources from CMS or markdown files and stores them in separate folders. 

For example, each web page sourced from a CMS has its folder, so when a user enters a specific URL, Gatsby fetches and displays that page. After rendering it completely, Gatsby prefetches resources from other pages to speed up loading times. The Gatsby ecosystem includes numerous plugins for various functionalities like image optimization, lazy loading, social media integration, eCommerce, and analytics. When using Gatsby, it is important to choose a high-performance VPS web hosting that supports the framework.

Core Components of Gatsby

Gatsby concepts

Source- malcolmkee

When considering Gatsby for JAMstack site development, React plays a crucial role as the “J” in “JAM.” React components are extremely modular and reusable, making them well-suited for encapsulating dynamic content. Gatsby operates similarly to a standard React application, so if you’re already comfortable with React, you’ll find it easy to develop in Gatsby.

Now, let’s dig deeper into the core components of Gatsby. 

React in Gatsby

React is the “J” of “JAMstack”.

The role of a component in a Gatsby app relies on where it’s placed in the filesystem. Components in src/components serve as simple page components, generating pages with URLs based on their filenames. For example, src/pages/about.js would create mywebsite.com/about. Page template components, found in src/templates, are similar to page components but can query GraphQL to fetch markdown data. This data is then used to populate the generated page. Page template components are handy for creating resources on a site with a consistent layout but different content, like blog posts, user profiles, and dashboards.

GraphQL in Gatsby

GraphQL, similar to React, originated at Facebook and is recognized as a highly robust and versatile approach to fetching data into React components. Operating as a query language, GraphQL bears resemblance to SQL by allowing users to define the desired data in a “query” and receive it as a response.

Webpack in Gatsby

 

webpack Gatsby

Source- Hostinger

Webpack is a tool that combines JavaScript modules into optimized bundles, facilitating the execution of an application. It leverages the dependency graph to identify module interdependencies, ensuring proper functionality. The webpack.config.js file serves as a guide for determining entry points. Furthermore, these file stores configuration settings and enable the retrieval of markup files in Gatsby by embedding HTML and CSS. Additionally, webpack supports code-splitting, enabling the loading of specific bundles upon request.

Advantages of Gatsby

Below is the list of significant benefits of using Gatsby in your forthcoming development projects.

 

  • Speed and Performance

Gatsby generates static HTML files that can be served directly to users, resulting in fast loading times and improved performance. Once the initial page loads, subsequent navigation is almost instantaneous.

  • Scalability

Gatsby’s build process optimizes assets and only generates what’s necessary, making it scalable and capable of handling large websites efficiently.

  • SEO-Friendly

Gatsby’s static site structure and pre-rendered pages make it inherently search-engine friendly. It allows search engines to easily crawl and index your content, improving your site’s visibility.

  • React Ecosystem

Gatsby is built on React, which is a popular JavaScript library for building user interfaces. This means you can leverage the vast React ecosystem, including a wide range of plugins and components, to enhance your website’s functionality.

  • Content Management

Gatsby can integrate with various content management systems (CMS) like WordPress, Drupal, or Contentful. This allows you to create and manage content using familiar tools while benefiting from Gatsby’s performance optimizations.

  • Progressive Web App (PWA) Support

Gatsby supports building Progressive Web Apps, which are web applications that offer an app-like experience to users. PWAs can work offline, send push notifications, and provide an immersive user experience.

Disadvantages of Gatsby

Despite the benefits, there are some scenarios that you might feel disheartened with Gatsby.

 

  • Learning Curve

Gatsby relies on several technologies, including React, GraphQL, and the command-line interface (CLI). This can result in a steep learning curve, especially for developers who are new to these technologies.

  • Limited Dynamic Functionality

As a static site generator, Gatsby is designed for websites with content that doesn’t change frequently. If you have a highly dynamic site, with real-time data or user-generated content, Gatsby might not be the most suitable choice.

  • Build Time

Gatsby’s build process can be time-consuming, especially for large websites with extensive content. Generating static files for every page during the build can result in longer build times compared to server-rendered or dynamically generated websites.

  • Development Dependencies

Gatsby’s ecosystem includes various plugins, themes, and dependencies, which can occasionally lead to version conflicts or compatibility issues. Keeping up with updates and resolving conflicts can add complexity to the development process.

  • Limited Hosting Options

Gatsby generates a collection of static files that can be hosted on any web server. While this provides flexibility, it also means that you need to set up and manage your hosting environment, which might be a disadvantage if you prefer a managed hosting solution.

 

It’s worth noting that the suitability of Gatsby depends on the specific requirements of your project. Assessing these advantages and disadvantages in the context of your needs can help you determine if Gatsby is the right choice for your website or web application.

Get Started with Gatsby

To get started with Gatsby, you’ll need to have Node.js and npm (Node Package Manager) installed on your machine. Once you have those set up, follow these steps to install Gatsby and set up a new project.

 

  • Install Gatsby globally- Open your command-line interface (CLI) and run the following command
npm install -g gatsby-cli

This command installs the Gatsby CLI globally on your machine, allowing you to create and manage Gatsby projects.

  • Create a new Gatsby project- Once the Gatsby CLI is installed, navigate to the directory where you want to create your project using the CLI. For example, if you want to create a project in a folder named “my-gatsby-project,” use the following command.
gatsby new my-gatsby-project

 

This command creates a new Gatsby project in the “my-gatsby-project” folder.

  • Navigate to the project directory- After the project is created, navigate to the project directory using the CLI.
cd my-gatsby-project
  • Start the development server- To preview your Gatsby project during development, start the development server by running the following command.
gatsby develop

This command starts the Gatsby development server, which compiles your project and serves it locally at http://localhost:8000 by default.

  • Open the project in your browser: Open your web browser and visit http://localhost:8000. You should see your Gatsby site running locally.

Congratulations! You have successfully installed Gatsby and set up a new project. Now you can start building your website using Gatsby’s powerful features and ecosystem.

Companies leveraging Gatsby

 

The Gatsby framework has gained popularity among developers for building high-performance static websites and web applications. Many companies across different industries have embraced Gatsby for their web development needs. Here are a few notable companies that have leveraged the Gatsby framework.

  • Nike, a renowned global sportswear company, has used Gatsby to power its e-commerce platform. Gatsby’s speed and performance benefits make it an excellent choice for delivering a seamless shopping experience.
  • IBM, a leading technology company, has utilized Gatsby for various projects, including its developer portal and documentation sites. Gatsby’s ability to integrate with various data sources and provide fast-loading documentation has made it a suitable choice for IBM.
  • PayPal, a popular online payment platform, has employed Gatsby to build its developer documentation website. Gatsby’s capability to generate static sites with dynamic functionality is beneficial for displaying up-to-date information to developers.
  • Coursera, an online learning platform, has incorporated Gatsby for building static content pages, such as course descriptions and marketing landing pages. Gatsby’s ability to handle large amounts of content and generate fast-loading pages suits Coursera’s needs.
  • Mailchimp, an email marketing platform, has employed Gatsby to power some of its marketing pages. Gatsby’s efficient build process and content management capabilities align well with Mailchimp’s requirements.
  • Shopify, a leading e-commerce platform, has embraced Gatsby for building static content pages and marketing landing pages. Gatsby’s flexibility and performance advantages enable Shopify to deliver a great user experience.

These are just a few examples of companies leveraging the Gatsby framework. Gatsby’s scalability, speed, and ease of use have made it a popular choice for organizations looking to build performant and dynamic websites and web applications.

Use Cases Of Gatsby

 

Gatsby is a popular open-source framework for building high-performance websites and applications. It leverages modern web technologies such as React, GraphQL, and webpack to create fast, efficient, and optimized websites. Here are some common use cases for Gatsby.

  • Static websites- Gatsby is well-suited for creating static websites. It generates static HTML files for each page during the build process, resulting in fast loading times and improved SEO performance.
  • Content-rich websites- Gatsby works exceptionally well for websites that rely heavily on content, such as blogs, news sites, documentation sites, and portfolio websites. Its integration with various data sources, including CMS platforms like WordPress and headless CMSs like Contentful, allows developers to easily pull in and manage content.
  • E-commerce websites- Gatsby can be used to build e-commerce websites by integrating with e-commerce platforms like Shopify or by building custom solutions. Its static site generation capabilities combined with serverless functions enable fast and secure e-commerce experiences.
  • Progressive Web Apps (PWAs)- Gatsby can be used to create PWAs that offer app-like experiences on the web. It leverages service workers, offline support, and other progressive web technologies to enable features such as push notifications, background synchronization, and caching.
  • Landing pages and marketing sites- Gatsby’s fast performance and SEO-friendly nature make it an excellent choice for creating landing pages and marketing sites. It allows developers to build highly optimized and visually appealing pages with smooth transitions and interactive elements.
  • Personal websites and portfolios- Gatsby’s simplicity and flexibility make it a great choice for creating personal websites and portfolios. It offers numerous starter templates and themes, allowing individuals to showcase their work or personal brand with ease.

These are just a few examples of how Gatsby can be used. Its versatility and extensive plugin ecosystem make it a powerful tool for various web development projects.

Create Amazing Website UI with OnGraph

Gatsby is also well-suited for building complex websites with a lot of data, thanks to its GraphQL support. In the future, Gatsby is likely to continue to grow in popularity. As more and more developers become aware of its benefits, Gatsby is poised to become the go-to framework for building static websites.

Overall, Gatsby is a powerful and versatile framework that is well-positioned for growth in the future. If you are looking for a framework that can help you build fast, performant, and easy-to-maintain static websites, then drop us a query for the latest Gatsby development.

Pandas AI: Shaping the Future of Data Analysis

Pandas AI

Prepare for Efficient, Automated, and Advanced Insights with Pandas-AI and witness generative AI capabilities.

Have you ever imagined that you would be able to interact with your data just like best friends? No one might have thought of it.

What if I say, you can do it now?

Well, this is what Pandas AI is for. It is an incredible Python library that empowers your data frames with the capabilities of Generative AI. the time has gone when you spent hours staring at complex rows and columns without making any meaningful progress.

So, Does it replace Panda?

Worry not, Pandas AI is not here to replace Panda, it can be considered as an extension of Panda. Pandas AI comes with limitless features, imagine having a data frame that can write its own reports or one that can effortlessly analyze complex data and present you with easily understandable summaries. The possibilities are awe-inspiring!

In this concise guide, we’ll take you through a step-by-step journey of harnessing the power of this cutting-edge library, regardless of your experience level. Whether you’re an experienced data analyst or just starting out, this guide equips you with all the necessary tools to confidently dive into the world of Pandas AI. 

So sit back, relax, and let’s embark on an exploration of the thrilling possibilities that Pandas AI has to offer! Before we deep dive into Pandas AI, let’s brush Panda basics and key features.

What is Panda and its Key Features?

Pandas is a powerful open-source Python library that provides high-performance data manipulation and analysis tools. It introduces two fundamental data structures- DataFrame and Series, which enable efficient handling of structured data. 

Let’s explore some of the key features of pandas.

  • It provides high-performance, easy-to-use data structures like DataFrames, which are similar to tables in a relational database.
  • Panda allows you to read and write data in various formats, including CSV, Excel, SQL databases, and more.
  • It offers flexible data cleaning and preprocessing capabilities, enabling you to handle missing values, duplicate data, and other common data issues.
  • Panda provides powerful indexing and slicing functions, allowing you to extract, filter, and transform data efficiently.
  • It supports statistical operations such as grouping, aggregation, and calculation of summary statistics.
  • Panda offers a wide range of data visualization options, including line plots, scatter plots, bar charts, and histograms.
  • It integrates well with other popular Python libraries like NumPy and Matplotlib.
  • Panda is widely used in data analysis, scientific research, finance, and other fields where working with structured data is required.

Pandas AI is an extension of Panda with the capabilities of generative AI, taking data analysis to another level. Now, let’s get started with Pandas AI.

Pandas AI: a step ahead of data analysis game

Pandas AI refers to a Python library called “Pandas AI.” It is a powerful tool that incorporates generative artificial intelligence capabilities into the popular data manipulation and analysis library called Pandas.

Introducing Pandas AI, an incredible Open Source Project! It expands the power of Pandas, a Python library, by adding generative artificial intelligence features. Acting as a user-friendly interface on top of Pandas, it allows you to interact with your data effortlessly. By using smart prompts with LLMs APIs, you can transform your data into a conversational format. This means you can directly engage with your data, making data exploration more intuitive and interactive. 

The best part? With Pandas AI, you don’t have to create custom in-house LLMS, saving both money and resources.

Extensive Role of Pandas AI in Data Analysis

As we have already mentioned that Pandas AI is an extension of the Panda capabilities. But how? Let’s explore the role of Pandas AI in improving the world of data analysis for good.

Leveraging Automation Power

Pandas AI brings the power of artificial intelligence and machine learning to the existing Python Pandas library, making it a next-gen tool for simplifying data analysis. It has cut down the time analysts spent on repetitive complex tasks by automating them within minutes. Pandas ai enhances the productivity of analysts as they can now only focus on high-end decision-making. 

It has reduced the time and efforts of analysts in managing the below operations fall within the data analysis pipeline.

  • Data filtering
  • Data sorting
  • Data grouping
  • Data Restructuring
  • Data cleaning
  • Data integration
  • Data manipulation
  • DataFrame description
  • Data standardization
  • Time series analysis

Imagine, the implementation of AI to the above operations. Start thinking about where can you implement AI and automate your daily tasks.

Next-level Exploratory Data Analysis

When it comes to analyzing data, Exploratory Data Analysis (EDA) is a critical step. It helps analysts uncover insights, spot patterns, and catch any unusual data points. Now, imagine taking EDA to the next level with the help of Pandas AI. This incredible tool automates tasks like data profiling and visualization. It digs deep into the data, creating summary statistics and interactive visuals. This means analysts can quickly understand the nature and spread of different variables. With this automation, the data exploration process becomes faster, making it easier to discover hidden patterns and relationships efficiently.

Advanced-Data Imputation and Feature Engineering

Dealing with missing data is a frequent hurdle in data analysis, and filling in those gaps accurately can greatly affect the reliability of our findings. Here’s where Pandas AI steps in, harnessing the power of AI algorithms to cleverly impute missing values. By detecting patterns and relationships within the dataset, it fills in the gaps intelligently. 

But that’s not all! Pandas AI takes it a step further by automating feature engineering. It identifies and creates new variables that capture complex connections, interactions, and non-linear patterns in the data. This automated feature engineering boosts the accuracy of predictive models and saves valuable time for analysts.

Predictive Modeling and Machine Learning

Pandas AI effortlessly blends with machine learning libraries, empowering analysts to construct predictive models and unlock profound data insights. It simplifies the machine learning process by automating model selection, hyperparameter tuning, and evaluation. Analysts can now swiftly test various algorithms, assess their effectiveness, and pinpoint the best model for a specific challenge. The beauty of Pandas AI lies in its accessibility, allowing even non-coders to harness the power of machine learning for data analysis.

Accelerating Decision-making with Simulations

With Pandas AI, decision-makers gain the power to explore potential outcomes through simulations. By adjusting data and introducing different factors, this library enables users to investigate “what-if” situations and assess the effects of different strategies. By simulating real-world scenarios, Pandas AI helps make informed decisions and identify the best possible courses of action. It’s like having a crystal ball that guides you toward optimal choices.

Get Started with Pandas AI

Here’s how you can get started with Pandas, including some examples and their corresponding output.

Installation

Before you start using PandasAI, you need to install it. Open your terminal or command prompt and run the following command.

pip install pandasai

Import Pandas using OpenAI

Once you have completed the installation, you’ll need to connect to a powerful language model on the backend, the OpenAI model. To do this, you’ll need to follow these steps.

  • Visit OpenAI and sign up using your email or connect your Google Account.
  • In your Personal Account Settings, look for “View API keys” on the left side.

 

Import Pandas using OpenAI

  • Click on “Create new Secret key”.
  • Once you have your API keys, import the required libraries into your project notebook.

These steps will allow you to obtain the necessary API key from OpenAI and set up your project notebook to connect with the OpenAI language model.

Now, you can move to import the following.

 

import pandas as pd

from pandasai import PandasAI

from pandasai.llm.openai import OpenAI

llm = OpenAI(api_token=your_API_key)

Running Model on the DataFrame with Pandas AI

Run the OpenAI model to Pandas AI, using the below command.

 

pandas_ai = PandasAI(openAImodel)

Run the model on the data frame using two parameters and ask relevant questions.

For example-

 

pandas_ai.run(df, prompt='the question you would like to ask?')

Now that we have everything in place, let’s start asking questions.

Let’s interact with DataFrames using Pandas AI

To ask questions using Pandas AI, you can use the “run” method of the PandasAI object. This method requires two inputs: the DataFrame containing your data and a natural language prompt that represents the question or commands you want to execute on your data.

To verify the accuracy of the results, we will compare the outputs from both Pandas and Pandas AI. By observing the code snippets, you can see the outcomes produced by each approach.

Querying data

You can ask PandaAI to return DataFrame rows with a column’s value greater than a specific value.

For example-

import pandas as pd

from pandasai import PandasAI

# Sample DataFrame

df = pd.DataFrame({

    "country": ["United States", "United Kingdom", "France", "Germany", "Italy", "Spain", "Canada", "Australia", "Japan", "China"],

    "gdp": [19294482071552, 2891615567872, 2411255037952, 3435817336832, 1745433788416, 1181205135360, 1607402389504, 1490967855104, 4380756541440, 14631844184064],

    "happiness_index": [6.94, 7.16, 6.66, 7.07, 6.38, 6.4, 7.23, 7.22, 5.87, 5.12]

})

# Instantiate a LLM

from pandasai.llm.openai import OpenAI

llm = OpenAI(api_token="YOUR_API_TOKEN")

pandas_ai = PandasAI(llm)

pandas_ai(df, prompt='Which are the 5 happiest countries?')
Output-

6            Canada

7         Australia

1    United Kingdom

3           Germany

0     United States

Name: country, dtype: object

Asking Complex Queries

In the above example, if you want to query to find the sum of the GDPs of the two most unhappy countries, you can run the following code.

For example-

pandas_ai(df, prompt='What is the sum of the GDPs of the 2 unhappiest countries?')
Output-

19012600725504

Data Visualization with Pandas AI

Visualizing data is essential for understanding patterns and relationships. Pandas perform data visualization tasks, such as creating plots, charts, and graphs. By visualizing data, you can gain insights and make informed decisions about AI modeling and analysis.

For example-

pandas_ai( df, "Plot the histogram of countries showing for each the gdp, using different colors for each bar", )

Data Visualization

For example-

prompt = "plot the histogram for this dataset"

response = pandas_ai.run(df, prompt=prompt)

print(f"** PANDAS AI: {response}")


Plot histogram with Pandas AI

Handling multiple DataFarmes Together Using Pandas AI

PandaAI allows you to pass multiple dataframes and ask questions based on them.

For example-

##Example of using PandasAI on multiple Pandas DataFrame

import pandas as pd

from pandasai import PandasAI

from pandasai.llm.openai import OpenAI

employees_data = {

    "EmployeeID": [1, 2, 3, 4, 5],

    "Name": ["John", "Emma", "Liam", "Olivia", "William"],

    "Department": ["HR", "Sales", "IT", "Marketing", "Finance"],

}
salaries_data = {

    "EmployeeID": [1, 2, 3, 4, 5],

    "Salary": [5000, 6000, 4500, 7000, 5500],

}

employees_df = pd.DataFrame(employees_data)

salaries_df = pd.DataFrame(salaries_data)

llm = OpenAI()

pandas_ai = PandasAI(llm, verbose=True, conversational=True)

response = pandas_ai([employees_df, salaries_df], "Who gets paid the most?")

print(response)
# Output: Olivia

Code source- GitHub

Enforcing Security

To create the Python code for execution, we first take a small portion of the dataframe, mix up the data (using random numbers for sensitive information and shuffling for non-sensitive information), and send only that portion.

If you want to protect your privacy even more, you can use PandasAI with a setting called enforce_privacy = True. This setting ensures that only the names of the columns are sent to the LLM, without sending any actual data from the data frame.

For example-

Example of using PandasAI with a Pandas DataFrame

import pandas as pd

from pandasai import PandasAI

from pandasai.llm.openai import OpenAI

from .data.sample_dataframe import dataframe

df = pd.DataFrame(dataframe)

llm = OpenAI()

pandas_ai = PandasAI(llm, verbose=True, enforce_privacy=True)

response = pandas_ai(

    df,

    "Calculate the sum of the gdp of north american countries",

)

print(response)
# Output: 20901884461056

Code source- GitHub

Pandas AI with other LLMs

GooglePalm

PaLM 2 is a new and improved language model made by Google. It’s really good at doing advanced thinking tasks like understanding code and math, answering questions, translating languages, and creating natural-sounding sentences. It’s even better at these things than our previous language models. We made it this way by using better technology and improving how it learns from data.

To use this model, you can get the Google Cloud API Key. After getting the key. Create an instance for the Google PaLM object.

Use the below example to call GooglePalm Model

from pandasai import PandasAI

from pandasai.llm.google_palm import GooglePalm

llm = GooglePalm(google_cloud_api_key="my-google-cloud-api-key")

pandas_ai = PandasAI(llm=llm)

Google VertexAI

If you want to use the Google PaLM models through Vertexai api, then you must have the following.

  • Google Cloud Project
  • Region of Project Set up
  • Install optional dependency google-cloud-aiplatform
  • Authentication of gcloud

After setting everything, then you can create the instance for Google PaLM using VertexAI. Use the below example to call Google VertexAI.

from pandasai import PandasAI

from pandasai.llm.google_palm import GoogleVertexai

llm = GoogleVertexai(project_id="generative-ai-training",

                     location="us-central1",

                     model="text-bison@001")

pandas_ai = PandasAI(llm=llm)

HuggingFace models

Same as OpenAI, you also need a HuggingFace models

 To use this model. You can get the key

Use the key for instantiating the HuggingFace models. PandasAI supports the following HuggingFace models-

  • Starcoder: bigcode/starcoder
  • OpenAssistant: OpenAssistant/oasst-sft-1-pythia-12b
  • Falcon: tiiuae/falcon-7b-instruct

 

For example-

 

from pandasai import PandasAI

from pandasai.llm.starcoder import Starcoder

from pandasai.llm.open_assistant import OpenAssistant

from pandasai.llm.falcon import Falcon

llm = Starcoder(huggingface_api_key="my-huggingface-api-key")

# or

llm = OpenAssistant(huggingface_api_key="my-huggingface-api-key")

# or

llm = Falcon(huggingface_api_key="my-huggingface-api-key")

pandas_ai = PandasAI(llm=llm)
  • If you want to continue without the key, then you can use the following method by setting the HUGGINGFACE_API_KEY environment variable.
from pandasai import PandasAI

from pandasai.llm.starcoder import Starcoder

from pandasai.llm.open_assistant import OpenAssistant

from pandasai.llm.falcon import Falcon

llm = Starcoder() # no need to pass the API key, it will be read from the environment variable

# or

llm = OpenAssistant() # no need to pass the API key, it will be read from the environment variable

# or

llm = Falcon() # no need to pass the API key, it will be read from the environment variable

pandas_ai = PandasAI(llm=llm)

Challenges Ahead of Pandas AI

As we delve into Pandas AI and its potential to transform data analysis, it’s crucial to address certain challenges and ethical considerations. Automating data analysis highlights important concerns regarding transparency, accountability, and bias. Analysts need to be cautious when interpreting and validating the results produced by Pandas AI, as they retain the responsibility for critical decision-making based on the insights derived. 

Let’s remember that while Pandas AI offers incredible possibilities, human judgment, and careful assessment remain indispensable for making informed choices.

Below are some other challenges that you must consider for better data analysis.

  • Interpretation of Prompts- The results generated by Pandas AI heavily rely on how the AI interprets the prompts given by users. In some cases, it may not provide the expected answers, leading to potential discrepancies or confusion.
  • Contextual Understanding- Pandas AI may struggle with understanding the contextual nuances of specific datasets or domain-specific terminology. This can sometimes result in inaccurate or incomplete insights.
  • Limited Coverage- Pandas AI’s effectiveness is influenced by the breadth and depth of its training data. If the library hasn’t been extensively trained on certain types of datasets or domains, its performance in those areas may be limited.
  • Handling Ambiguity- Ambiguous or poorly defined prompts can pose challenges for Pandas AI, potentially leading to inconsistent or unreliable outcomes. Clear and precise instructions are crucial to ensure accurate results.
  • Dependency on Training Data- The quality and diversity of the training data used to develop Pandas AI can impact its performance. Biases or limitations in the training data may influence the library’s ability to handle certain scenarios or produce unbiased insights.

Consider potential challenges and exercise caution when relying on Pandas AI for critical decision-making or sensitive data analysis. Consistent evaluation and validation of the generated results help mitigate these challenges and ensure the reliability of the analysis.

Pandas AI with Solid Future Prospects

PandasAI holds the potential to revolutionize the ever-changing world of data analysis. If you’re a data analyst focused on extracting insights and creating plots based on user needs, this library can automate the process efficiently. However, there are a few challenges to be aware of while using PandasAI.

The results obtained heavily rely on how the AI interprets your instructions, and sometimes it may not give the expected answers. For example, in the Olympics dataset, the AI occasionally got confused between “Olympic games” and “Olympic events,” leading to potentially different responses. 

Nevertheless, its advantages in simplifying and streamlining data analysis make it a valuable tool. It’s advanced functionalities and efficient capabilities are indispensable assets in a data scientist’s toolkit.

 

Collaborate with OnGraph for advanced Data Analysis with Pandas AI.

Python 3.12: Faster, Leaner, and More Powerful

Python

Python, the ever-evolving and versatile programming language, continues to deliver cleaner and more powerful versions with each release. The latest installment, Python 3.12, promises groundbreaking improvements that are set to revolutionize the programming landscape. Let’s delve into the exciting advancements and features that await developers in Python 3.12.

PyCon 2023 Showcases Python’s Promising Future

The recent PyCon 2023 event shed light on the promising future of Python, captivating developers with its potential to facilitate faster and more efficient software development. Python 3.12 is anticipated to bring forth a series of advancements that will pave the way for innovation and optimization.

Memory Usage Optimization

Python 3.12 introduces impressive optimizations, with influential figures like Mark Shannon and other notable speakers addressing various challenges faced by Python. One of the key achievements is a significant reduction in Python’s memory usage. 

The object header, which previously occupied 208 bytes, has now been minimized to a mere 96 bytes. This improvement provides ample space for storing objects in memory, leading to enhanced performance.

Support for subinterpreters

Subinterpreters are a new feature in Python 3.12 that allows developers to run multiple independent Python interpreters within a single process. This can be useful for tasks such as testing and debugging. For example, a developer could use subinterpreters to run a test suite in a separate interpreter or to debug a program in a separate interpreter without affecting the main interpreter.

Adaptive specialization

Adaptive specialization is a new feature in Python 3.12 that allows the Python interpreter to generate more efficient code for specific types of data. This can improve performance for certain types of applications. For example, if a program frequently performs operations on a large array of numbers, the Python interpreter can specialize the code for those operations to make them faster.

Improved error messages

The error messages in Python 3.12 have been improved, making it easier for developers to debug their code. For example, error messages now include more information about the source of the error, which can help developers to identify and fix the problem.

Enhancing CPython’s Stability and Compatibility

Python 3.12 prioritizes stability and compatibility by refining CPython’s numerous C APIs. Core Python developer Victor Stinner emphasizes keeping public APIs private to minimize dependencies on potential version changes. Additionally, the third-party project HPy offers a more stable C API for Python, benefiting influential projects like NumPy and ultrajson.

Some of the highlights of Python 3.12

Python 3.12 introduces several enhancements that make programming with the language easier and more efficient. These improvements include.

  • The simplified syntax for generic classes- Writing generic classes, which enable code reuse and efficiency, is now more straightforward with the new type annotation syntax.
  • Increased flexibility in f-string parsing- F-strings, a way to format strings, now offer greater versatility, allowing for more powerful and expressive usage.
  • Enhanced error messages- Python 3.12 features even more improved error messages, making it simpler to understand and fix issues in your code.
  • Performance enhancements- Many significant and minor optimizations have been made in Python 3.12, resulting in faster and more efficient execution compared to previous versions.
  • Support for Linux perf profiler- With the inclusion of the Linux perf profiler, it is now easier to profile Python code and obtain function names in traces.

Partner with OnGraph for Cutting-Edge Python Development

To stay ahead of the competition and leverage the capabilities of Python 3.12, consider partnering with OnGraph, a leading provider of next-generation Python development services. With their expertise and in-depth knowledge of the latest Python version, OnGraph ensures that your projects are at the forefront of innovation.

 

Remix: The Next-Gen React Framework For Faster Websites

Remix feature

Remix with its strict focus on web standards allows it to meet the needs of modern-age web app user experience. So, get ready to build faster and better websites with old-school techniques.

With its formal release in October 2021, Remix is at the top of the list of every UX designer who wants to develop out-of-the-box designs. 

Remix stats

 Image Credits: betterprogramming.pub

Staying ahead of the competition and delivering outstanding user experience is becoming one of the topmost priorities of businesses to scale. If you are still unaware of what Remix is and how it can help your websites run faster, then you are on the right track. 

So, let’s get you started with this detailed guide to Remix. 

What is Remix?

Remix is a cutting-edge JavaScript framework that redefines the way developers build web applications. Developed with a focus on performance, flexibility, and developer productivity, Remix offers a comprehensive solution for building modern, scalable, and maintainable web projects. 

Powered by React, Remix leverages the best practices of server-side rendering and client-side rendering, providing a seamless experience for users and search engines alike. With Remix, you can easily create dynamic and interactive web experiences while ensuring optimal performance and search engine optimization. 

Its intuitive and component-based architecture, combined with powerful routing capabilities, enables you to build robust and feature-rich applications with ease. Whether you’re starting a new project or migrating an existing one, Remix empowers you to deliver exceptional web experiences that delight your users.

What to Expect from Remix?

  • It can be compiled using esbuild, a speedy tool for bundling and minimizing JavaScript/CSS.
  • The server side of the application follows progressive enhancement, meaning it only sends essential JavaScript, JSON, and CSS to the browser.
  • It can dynamically render content on the server side.
  • It has the ability to recognize when to update data that has been changed, thanks to Remix overseeing the entire process.
  • It provides a comprehensive solution that includes React Router, server-side rendering, a production server, and optimization for the backend.

As businesses and developers/designers are pushing the boundaries of the web and its applications, existing tools seem to have some restrictions. With Remix, all your fancy UX ideas will come true.

Why did Remix come into the picture?

For that, we are highlighting how the website was created earlier to understand the exact need to use Remix. In the early days, web pages were primarily made up of plain HTML. If developers needed to update data, they would add a form to send the data to the server.

Over time, frameworks were created to allow developers to incorporate dynamic data into static templates, ensuring users always had up-to-date information. PHP was commonly used for this purpose, with PHP tags inserted into HTML files to insert dynamic content from external sources.

However, as developers embraced the concept of “separation of concerns,” mixing PHP, HTML, JavaScript, and CSS in the same file became burdensome. PHP templating lost popularity as JavaScript frameworks like Node and React gained traction, and specialized roles like front-end and back-end developers emerged.

But as web development progressed, the idea of splitting a single page into multiple files became cumbersome. Developers began to explore the use of CSS-in-JS, loaders for dynamic information, and actions for data manipulation. This led to the emergence of React Remix.

React Remix, built on top of React, doesn’t disrupt current patterns but introduces paradigm shifts. Unlike React, which is a frontend library, React Remix, along with competitors like Next.js and Gatsby, aims to enable server-side rendering (SSR). It benefits developers seeking SSR advantages and can be seen as the evolution of old ASP.net and PHP frameworks.

How is Remix different from other Frameworks?

Let us help you understand how Remix can improve the user experience of your web apps like no other framework can.

Nested Routes 

Every website has multiple levels of navigation that control the child’s views. You can see that these components are mostly coupled to the URL segments. On top of it, these components define the semantic boundary of the data loading and the code splitting. 

In the below example, you can see the flow of the URL- example.com/sales/invoices/102000.

Where-

  • example.com defines the root.
  • Sales define an internal component of the root
  • Invoices are the internal component of sales.
  • And the last is the invoice_id which is the child component of invoices. 

 

nested Routes in Remix

Image Credits: Remix.run

In general, most web apps fetch internal components, leading to a waterfall request model where one component will load after the previous one is done loading. It results in slower web apps and long loading times.

Using nested routes, Remix successfully degrades the loading state of each component. It loads the data in parallel on the server and sends the completely formatted and loaded HTML document at once, leading to faster loading.

 

before and after Remix

Image Credits: Remix.run

Without Remix, loading will waterfall requests, while with Remix, the complete document will load along with its components in parallel. Remix prefetches the entire data (Public Data. User Data. Modules. heck, even CSS.) in parallel even before the user clicks the URL, leading to zero loading states. 

Data Loading in Remix

In general what your code does? It changes data, right? What if you only have props but there is no way that you can set the state? If your framework does not let you update the data that you have loaded from different sources, then what’s the purpose? Well, Remix does not do that. It allows you to update data with its built-in data updates.

Let us explain to you with a simple example.

 

export default function NewInvoice() {
  return (
    <Form method="post">
      <input type="text" name="company" />
      <input type="text" name="amount" />
      <button type="submit">Create</button>
    </Form>
  );
}

Now, we will add an action to this route module. At first glance, it will look like an HTML form but you will get a next-level fully dynamic user experience that you have exactly in mind.

 

export default function NewInvoice() {
  return (
    <Form method="post">
      <input type="text" name="company" />
      <input type="text" name="amount" />
      <button type="submit">Create</button>
    </Form>
  );
}

export async function action({ request }) {
  const body = await request.formData();
  const invoice = await createInvoice(body);

Remix successfully runs the required action on the server side, then revalidates the data with the client side. Not only this, the Remix will handle the race conditions from getting re-submitted. 

 

Rexim running requests

Image Credits: Remix.run

Remix uses transition hooks to make the pending UI. it can handle all the states simultaneously.

export default function NewInvoice() {
  const navigation = useNavigation();
  return (
    <Form method="post">
      <input type="text" name="company" />
      <input type="text" name="amount" />
      <button type="submit">
        {navigation.state === "submitting"
          ? "Creating invoice..."
          : "Create invoice"}
      </button>
    </Form>
  );

Apart from this, Remix allows the data to be transferred to the server for skipping the busy spinners for mutations. 

 

export default function NewInvoice() {
  const { formData } = useNavigation();
  return submission ? (
    <Invoice
      invoice={Object.fromEntries(formData)}
    />
  ) : (
    <Form method="post">
      <input type="text" name="company" />
      <input type="text" name="amount" />
      <button type="submit">
        Create invoice
      </button>

Handling Errors 

It is obvious that the websites run into errors. But with Remix, the good thing is that you do not have to refresh the website. Keeping the complexity of handling errors in mind, Remix comes with built-in error-handling features. 

Remix is capable of handling errors during server rendering, client rendering, and even server-side data handling. In most frameworks, if there’s an error in a part of a webpage or if a specific section fails to load, the entire page breaks, and an error message is displayed.

Error handling without Remix

Image Credits: Remix.run

 

However, in Remix, if we make a component or a route, we can set up a special error template that handles any errors that occur in that specific component or route. When an error happens, instead of seeing the actual component or route, we’ll see this customized error template. And the error will only affect that specific component or route, without breaking the whole page.

 

Remix error handling

Image Credits: Remix.run

 

SEO with Meta Tags

In simple terms, Remix allows us to customize the information that appears in search results and social media previews for each section of our website. We can do this by using a special component called Meta, which we place in the header of our web page.

The Meta component adds the specific information we want to show, such as the page title, description, and social media links. To make it work, we need to create a function called export meta that returns an object with the desired information.

When we visit a page on our website, the Meta component checks if there’s a meta function defined for that page. If there is, it uses that function to add the custom data to the header of the HTML document. And when we leave that page, it automatically removes the added information.

 

import { Meta } from 'remix'
export const meta = () => {
return {
title: 'A title for this route',
description: 'A description for the route',
keywords: 'remix, javascript, react'
}
}

export default function App() {
return (
<html lang="en">
<head>
<Meta />
</head>
<body>
<h1>Testing SEO Tags</h1>
</body>
</html>
)
}

In the above example, the head is empty, with the meta component. This meta function will look for an exported meta function and fills the data into the head. 

On running the above code, the source code will look like this.

Remix- SEO with Meta Tags

Image Credits- bejamas.io

 

Styling in Remix

Remix uses a traditional method of linking to a stylesheet for styling a particular page. Similar to setting SEO meta tags, we can assign a stylesheet dynamically to each page using a special component called <Links/>.

With the help of the <Links/> component, we can load a specific stylesheet for a particular page. We need to define a function called “links” that exports an array that stores information about each stylesheet we want to use on the page. These stylesheets will be removed automatically when we leave that page.

For creating a stylesheet, create a directory called “styles” in our app. Inside this directory, we can create a file called “global.css” for styles that apply to the entire app, or we can manually create separate stylesheets for each page.

Remix Styling

Image Credits- bejamas.io

 

For using this stylesheet, you can use the below code.

 

import { Links } from 'remix'
import globalStyleURL from '~/styles/global.css'
export const links = () => {
return [{ rel: 'stylesheet', href: globalStyleURL }]
}

export default function App() {
return (
<html lang="en">
<head>
<title>Just a title</title>
<Link />
</head>
<body>
<h1>Testing Styling</h1>
</body>
</html>
)
}

On checking the source code, you will find that the stylesheet is available in your app as a link tag.

Forms in Remix

Remix connects forms to the application’s state and handles form submissions in React. Instead of manually linking forms to the state and handling submissions with event listeners. An action function automatically gets the form data after submission. It utilizes standard “post” and “get” request methods to send and change the form data just like PHP.

When you submit a form, it triggers the action function that handles the submission. By default, the form data will be sent to the action handler function via the request object. The action function executes on the server, enabling easy communication with a database using the form details. This eliminates the need for client-side mutations.

You can create a form in Remix using either the HTML form element (“<form>”) or import a Remix’s Form component. Unlike traditional form elements, this Form component uses the fetch API for sending the form data, which is faster. The entered data will be sent to the action function that you can access within the action function via input field names.

Let’s create a basic form by utilizing the new.jsx route component in the “posts” directory.

 

import { Form, redirect } from 'remix'
export const action = async ({ request }) => {
const form = await request.formData()
const title = form.get('title')
const content = form.get('content')
console.log({ title, content })
return redirect('/')

}

export default function NewPost() {
return (
<div>
<h1>Add a new post</h1>
<Form method="POST">
<label htmlFor="title">
 Title: <input type="text" name="title" />
</label>
<label htmlFor="content">
 Content: <textarea name="content" />
</label>
<input type="submit" value="Add New" />
</Form>
</div>
)
}

Did you notice that we brought in a function from Remix called “redirect”? This function works similarly to the redirect function in react-router.

This function tells Remix that after the form is submitted, it should send the user to the index route, which is the homepage. Normally, we would use this to update a database with the form data, but for the sake of simplicity, we will just log to the server’s console. Keep in mind that this action function only runs on the server. So let’s go ahead and do that.

 

Remix Forms

Image Credits- bejamas.io

Output-

 

Forms output

Image Credits- bejamas.io

 

It’s important to understand that when you submit a form using the “post” method, it is automatically handled by the action function given in the component. However, if you choose to submit the form using the “get” method, Remix (a tool or framework) requires you to define a loader function to handle the form data on the server.

Are there any limitations limited to Remix?

The Remix framework, like any other tool or framework, has certain limitations. Here are some of the limitations of the Remix framework.

 

  • Learning curve- Remix is a relatively new framework, and as such, there may be a learning curve involved in understanding its concepts and best practices. Developers who are already familiar with other frameworks may need some time to adapt to Remix’s specific way of doing things.
  • Limited community support- Compared to more established frameworks like React or Angular, the Remix community might be smaller, which means there may be fewer resources, tutorials, and community support available. This could make troubleshooting and finding solutions to specific issues more challenging.
  • Restricted ecosystem- The Remix framework has a specific ecosystem of plugins, libraries, and tools. While it offers a robust set of features, the range of available integrations and extensions might be more limited compared to more mature frameworks with larger ecosystems.
  • Compatibility with existing codebases– If you already have an existing codebase built on a different framework, migrating it to Remix might require significant effort and refactoring. Remix follows its own conventions and patterns, so adapting an existing codebase might not be a straightforward process.
  • Limited adoption– As of now, Remix may not have gained widespread adoption in the developer community. This means that finding developers experienced in Remix might be more difficult, and collaborating on projects using Remix could be challenging if team members are unfamiliar with the framework.

Build next-gen Remix apps with OnGraph

The Remix framework exhibits immense potential for shaping the future of web development. With its innovative approach to building modern applications, Remix enables developers to create robust, scalable, and performant experiences for users. 

As the demand for fast, interactive, and accessible web applications continues to grow, Remix stands poised to play a significant role in driving this evolution. With its focus on developer productivity, code maintainability, and seamless integration with existing technologies, Remix paves the way for a future where building cutting-edge web applications becomes more efficient, enjoyable, and impactful than ever before. Looking for a next-gen, fast, and smooth Remix application? Let’s connect for a call today with one of our solution architects and build the next app with us.