OTT App Development Cost: Complete Guide 2024

OTT App Development

Imagine being able to watch any show or movie you want, whenever you want – that’s what we can do today! Gone are the days when we all had to sit in front of the TV at a certain time to catch our favorite programs. Now, with just a simple click, we have endless movies and shows right at our fingertips, all thanks to something called OTT apps. We are providing you with complete information about OTT App Development Cost.

In this blog post, we will delve into the fascinating world of OTT app development.

OTT or over-the-top platforms are services that offer viewers access to movies, TV shows, and other media directly through the Internet bypassing cable or satellite systems.

OTT services can be accessed through internet-connected devices like computers, smartphones, set-up boxes, and smart TVs. 

The Rise of OTT Apps

The inte­rnet has changed how we watch shows and movie­s. The modern apps like Netflix, Hulu, and Amazon Prime stre­am video directly to us online. We can watch whatever we want, whenever we want.

These apps don’t use regular TV channels; instead, they send movies and shows straight to us over the internet. This change started small but quickly blew up, completely transforming our watching habits and even the way shows and movies are created.

With OTT platforms, you have a huge library of content to choose from. Want to laugh? There’s comedy. Crave drama? It’s there too. Documentaries, kids’ shows—whatever you’re in the mood for, you’re likely to find it. And people love this. The variety means there’s something for everyone.

The rise in OTT platforms is also due to the increase in the number of internet users and the speed of internet connections around the world. By 2025, it’s estimated that there will be over 5.3 billion internet users. Faster internet speeds make streaming high-quality videos easier and more enjoyable!

Why OTT Apps Are Becoming the Preferred Choice Over Traditional Platforms

OTTs are online services that let you watch shows and movies. They make it easy for you to enjoy your favourite show from anywhere, at any time, no matter where you are in the world!

Since these OTT Platforms reach the viewers directly, they are known as Over The Top which means they go over the top of the traditional middlemen. 

Even if we ignore the fact that traditional TV is slowly going away, the pandemic has significantly expanded the adoption of OTT. There’s been a 30% increase in OTT adoption just in the last few months.

Here are a few reasons why:

  • Missing Live Sports? No Problem! Remember cheering in the stadium? The pandemic shifted our sports-watching to the comfy corners of our homes through OTT. Now, live action doesn’t need a ticket, just a click.
  • Learning’s Never Been Easier: From cooking to coding, OTT’s how-to videos and tutorials have become our new classroom. With endless content at our fingertips, picking up new skills or chasing a side hustle is just a play button away.
  • Quality That Keeps You Glued: OTT isn’t just about quantity; it’s the home of blockbuster quality. Think of the award-winning series and movies that got the whole world talking. These platforms have turned into digital Hollywoods, bringing top-notch entertainment right to our screens.

In short, OTT platforms have reshaped our viewing habits, feeding our passions and curiosity, all while raising the bar for what we watch.

How Does OTT Services Work?

OTT devices or any device that can bypass the traditional cable and go through the internet such as Apple TV, Roku, Amazon, Fire TV, Chromecast, Android TV, etc are known as OTT. 

For example, even your laptop and your phone that streams through the internet can be considered OTT as well. 

The primary feature of OTT services is that they provide on-demand content, allowing users to watch or listen to their favourite shows, movies, or music whenever they want.

Key Features of OTT Apps:

  • On-demand content delivery
  • Accessible across multiple devices
  • Personalized recommendations
  • Subscription-based or ad-supported models

Categories of OTT Services: Video, Audio, VoIP, Messaging

  • Watching Videos Online: Services like Netflix, Amazon Prime Video, and Disney+ are online libraries where you can watch a huge mix of movies, TV shows, and their own special shows. People love these because they can watch anything they want, anytime, on their devices.
  • Listening to Music Online: Spotify, Apple Music, and Pandora are websites or apps where you can listen to tons of songs and podcasts. You can make your own music lists, find new songs, and listen to your favorite tunes wherever you are.
  • Internet Calls: Skype, WhatsApp, and FaceTime let you make voice and video calls through the Internet. These apps have changed how we talk to each other, making it really cheap or even free to call people.
  • Sending Messages: Apps like Facebook Messenger, WhatsApp, and Telegram are for sending text messages, pictures, and videos, and also for making voice calls. They’re great for keeping in touch with friends and family all over the world.

Examples of Popular OTT Apps and Platforms

Netflix: A top choice for watching a variety of movies and shows, including ones they’ve made themselves. It’s user-friendly and gets to know what you like to watch.

Spotify: A hit for streaming music, giving you access to millions of songs and podcasts. It helps you find music you’ll love and lets you build playlists of your favorites.

WhatsApp: A popular app for sending messages and making calls without costing you anything. It’s secure, easy to use, and is many people’s favorite way to chat.

OTT services have really changed how we enjoy movies and music, and how we chat or call each other, making it easy and fun to do it all from our gadgets. By checking out these different types of services and some popular ones, we can see how big of a change they’ve made in our online world.

The Business Rationale for OTT Apps

The OTT market is expanding rapidly as so many people are searching for and viewing content from the comfort of their homes. we would have eventually reached this point over time but the pandemic has significantly accelerated the adoption. 

According to one website, the global OTT market is expected to grow rapidly in the coming years, reaching $349.83 billion by 2028, This represents a compound annual growth rate (CAGR) of 15.3%.

This rapid growth can be attributed to the increasing number of smartphone users and the growing demand for on-demand content. With such promising statistics, investing in OTT app development presents a significant opportunity for businesses.

so what can OTT do for you? 

Well for Businesses that operate in person, OTT enables you to stream your videos anywhere in the world and consumers can watch them at any time, this means that you can build a recurring business over time by selling access to your content which they can view at any time in the comfort of their homes.

[Also Read: Android App Development Services]

At the same time, OTT can be a launching pad for new businesses who are looking to put their content online and if you play it right you can earn substantial income from launching your own OTT apps plus platforms.

“Understanding the intricate landscape of OTT platforms can be daunting. OnGraph’s expertise in building user-centric OTT applications can help your business leverage these advantages effectively.”

Advantages For Businesses: Branding, User Engagement, Monetization

OTT apps offer several advantages for businesses, making them an attractive proposition for startups and app development companies. 

Brand Boost: They’re a fantastic tool for branding and reaching more people. By sharing content that’s both personalized and carefully chosen, businesses can shine as industry leaders and gather a crowd of loyal fans.

Deeper Connections: These apps let businesses connect with their audience in fresh and exciting ways, like through interactive shows, live streaming, and easy sharing. This helps build a strong community vibe, making customers happier and more loyal.

Making Money: Monetization is a big win with OTT apps. Whether it’s through ads, subscriptions, pay-per-view, or a mix, businesses have various ways to earn from their content, all while giving users the freedom to choose how they pay.

In short, OTT apps not only help businesses grow in new directions but also bring them closer to their audience, creating better experiences for everyone involved.

Key Features for OTT App Success

Transforming your OTT app into a binge-watcher’s dream comes down to a few key upgrades:

  • Let viewers set up their profiles to get show suggestions that hit the mark every single time. So, try to craft a viewing journey as unique as they are.
  • With smart search and the right recommendations, viewers can effortlessly discover their next favourite show or movie, so, implement intelligent search algorithms and recommendation engines to keep them engaged with the app.
  • Speak everyone’s language by offering shows in multiple languages and ensure that users from different regions can enjoy the app and its offerings. 
  • Smoothly integrate payment options for fuss-free subscriptions.
  • Use notifications and watchlists to keep viewers in the loop – and come back for more. Also allowing users to create watchlists and save their favorite content for later viewing can enhance their overall experience and encourage them to return to the app.

Short, sweet, and to the streaming point: these features are all about keeping viewers glued, engaged, and eager for what’s next.

OTT App Monetization Strategies

OTT App Monetization Strategies

Monetizing OTT apps involves choosing the right approach based on your content, audience, and goals. Here’s a quick breakdown:

  • AVOD (Advertising Video-On-Demand): This is a popular monetization model, here you’ll be earning by showing ads in your content. It is perfect for a broad audience and varied content.
  • SVOD (Subscription Video-On-Demand): This is another widely used model, here you’ll charge a monthly fee for premium content access. It is ideal for exclusive and high-quality content.
  • TVOD (Transactional Video-On-Demand): This model is suitable for businesses that offer premium or niche content that is not available through other channels. TVOD lets viewers pay-per-view for special content. It is great for unique or niche-like specific movies, episodes, or events, providing flexibility and choice.
  • Hybrid Models: Hybrid models combine multiple monetization strategies to cater to different user segments. They use mix-and-match methods to appeal to different tastes, balancing free and paid content.

Successful platforms like Netflix, Hulu, and Disney+ use subscriptions, showcasing a huge content library and exploring unique ways like exclusive shows to boost income. These platforms have also explored innovative strategies such as producing exclusive content and partnering with other media companies to further monetize their platforms.

Developing an OTT App: Step-by-Step Guide

Launching a successful OTT app involves several key steps:

  • Market Analysis & Niche Selection: The first step is to conduct a thorough market analysis and select a niche. Research your audience, competition, and trends to find your unique space. Tailor your content to fit your identified niche.
  • Content & Business Model: Next, businesses need to develop a content inventory and select a suitable business model. Choose a revenue model (AVOD, SVOD, TVOD, or hybrid) that aligns with your goals. 
  • Technology & Partners: Choosing the right technology stack and development partner is crucial for building a robust and scalable OTT app. Pick the right tech tools for your app’s needs and partner with an experienced OTT app development team for a smooth build.
  • Start with an MVP: Test your app’s basic features with a Minimum Viable Product, gather feedback, and make adjustments as needed. An MVP allows businesses to test the core features of the app and make necessary improvements before launching the full version.
  • Final Touches & Testing: Decide on key features, integrate essential tech (like payment systems), and rigorously test for a user-friendly, reliable app. Thorough testing, including functional, performance, and security testing, is essential to ensure a smooth user experience and app stability.

By following these steps, you can set your OTT platform up for success from the get-go.

OTT App Development Cost Analysis

The cost to develop an OTT app can greatly vary, mainly depending on the app’s complexity and the platforms it’ll support, like iOS, Android, and Smart TVs. More complex features like live streaming, interactive content, and social sharing, as well as multi-platform availability, drive up development costs.

Know More: iOS App Development Services

Prices can range from $50,000 for simpler apps to over $500,000 for more advanced ones. Simple apps with basic features and limited platform support will fall on the lower end of the cost spectrum, while complex apps with advanced features and multi-platform support will be on the higher end.

Considerations for ongoing maintenance and updates should also be factored into the overall cost. Regular updates, bug fixes, security enhancements, and server maintenance are essential for ensuring the app’s performance and user satisfaction. Allocating a budget for ongoing maintenance is crucial for the long-term success of the app.

Why Choose the Right Development Partner?

Selecting the right OTT app development company is crucial for the success of the project. Several criteria should be considered when choosing a development partner.

  • UI/UX Design & Tech Savvy: Look for a team skilled in crafting user-friendly interfaces. Integrating various technologies such as payment gateways, analytics tools, and content delivery networks requires technical expertise and experience.
  • Comprehensive Services: An overview of services offered by leading development firms can help evaluate their capabilities and match them with the project requirements. Choose a firm that offers a full range of services from design through to testing and maintenance to ensure a streamlined process and top-quality product.
  • Relevant Experience: A portfolio of successful OTT apps shows a company’s ability to meet your project’s needs effectively. So, it is important to consider the development partner’s experience in the OTT app domain.

Consider experienced firms like OnGraph for well-rounded development support tailored to the OTT app domain.

“Selecting a partner familiar with the dynamics of OTT app development is crucial. OnGraph, with its extensive experience and comprehensive service offerings, stands out as a preferred choice for businesses aiming to make a mark in the OTT space.”

Trends and Future Technologies in OTT Apps

Staying ahead in the OTT app market requires adapting to technological advances and user preferences. For thisupdated with the latest trends and future technologies is essential for businesses to stay competitive and provide a cutting-edge streaming experience to their users.

  • AI and ML for Personalization: The adoption of Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing content personalization and recommendations. Apps are utilizing Artificial Intelligence and Machine Learning to analyze viewer habits, offering personalized content suggestions to increase customer engagement.
  • Cloud Solutions: Increasing reliance on cloud solutions is another trend in OTT app development. Cloud solutions leverage the scalability, flexibility, and cost-effectiveness of cloud technology for managing data and ensuring smooth streaming experiences.
  • AR and VR Integration: OTT applications are exploring the potential of Augmented Reality and Virtual Reality to deliver immersive and interactive content, creating new entertainment possibilities.

“Staying ahead in the rapidly evolving OTT app market requires not just following trends but setting them. OnGraph’s innovative approach and use of cutting-edge technologies position your OTT app to lead in user engagement and satisfaction”

 Here is a collection of a few of our recent projects: Featured Projects!


Diving into OTT app development opens up a world of opportunity for startups, developers, and creative minds. With the market expanding and more viewers hopping on board, the potential for success and growth is huge. 

But to truly thrive in the OTT world, staying ahead of the curve is key. From packing your app with must-have features and choosing savvy ways to turn a profit to teaming up with the right tech partners and being updated on the latest trends – mastering these moves can set you up as a leader in the world of streaming. 

As an experienced app development company, OnGraph offers comprehensive app development solutions and services. Our expertise in UI/UX design, tech integration, and OTT app development can help businesses build successful OTT apps that engage users and generate revenue. Contact us today! to discuss your OTT app development requirements and explore how we can assist you in achieving your business objectives.


Q. What next-gen solutions do we integrate with our OTT solutions?

  • Artificial Intelligence for real-time analytics
  • Secured payment integrations for hassle-free in-app payments
  • Voice command integration
  • Quick search and filter with advanced ML algorithms

And more. Connect with our experts to level up your OTT game.

Q. How much does it cost to build an OTT app?

The average cost is around- $60k- $200k. This cost may vary depending on your business requirements and presence. Connect with our experts to know your business proposition and cost estimation.

Q. How can I launch my app in weeks?

Fortunately, we offer readymade OTT app solutions that offer glitch-free experiences to your customers across devices. You can drop us a query to know our readymade pricing and benefits. Explore our white-label OTT app development solutions.

Q. How long will it take to develop my OTT app from scratch?

It may take 6-12 weeks if you want a custom-made OTT solution from scratch. But you can launch your OTT app in a few weeks or days with readymade solutions.

Q. Do I get code ownership in case of the readymade solution?

Yes, definitely.