Shopify vs WordPress vs Magento: Which one to choose in 2022?

shopify-magento-wordpress

Website powered by Shopify, WordPress, and Magento covers almost 71% of the total market share. Shopify as of now has over 500,000 customers, WordPress has millions of active websites, and Magento has had over 250,000 websites for quite some time.
Many businesses have used or are considering using one of these platforms for their eCommerce website and business.

All three are backed by multibillion-dollar corporations, so you can rest assured that they’ll continue to update and improve the software in the future.
So, with so many variances and similarities, how can you choose the finest eCommerce platform for your business needs?

In this blog post, we’ll compare Shopify, Magento, and WordPress to help you decide which platform you should opt for.
We’ll go through the advantages and disadvantages of each platform, as well as the kind of stores that each platform is most suited for, to help you choose the ideal one for you.

Let’s get started.

What is Shopify?

Shopify

Shopify is a simple-to-use tool for online merchants that also includes a Point of Sale (POS) system for accepting payments in physical stores. It allows businesses to create a multi-channel experience that highlights their brand. You may construct a website and use their shopping cart solution to sell, ship, and manage your products with their subscription-based platform.

It includes a number of tools to assist you in analyzing every area of your online store. Users may create personalized online experiences for customers and increase the Return on Investment (ROI) on their marketing spending with these tools. By automating customer relationship management, inventory management, transactions, and other processes, the technology also helps save expenses across the board.

Now that you know everything there is to know about Shopify, let’s look at some of the popular Shopify-powered web apps!

Top 5 Shopify stores across the globe

  • ColourPop Cosmetics
  • Fashion Nova
  • Jeffree Star Cosmetics
  • Omaze
  • Decathlon

 

What is WordPress?

WordPress

Shopify is a simple-to-use tool for online merchants that also includes a Point of Sale (POS) system for accepting payments in physical stores. It allows businesses to create a multi-channel experience that highlights their brand. You may construct a website and use their shopping cart solution to sell, ship, and manage your products with their subscription-based platform.

It includes a number of tools to assist you in analyzing every area of your online store. Users may create personalized online experiences for customers and increase the Return on Investment (ROI) on their marketing spending with these tools. By automating customer relationship management, inventory management, transactions, and other processes, the technology also helps save expenses across the board.

Now that you know everything there is to know about Shopify, let’s look at some of the popular Shopify-powered web apps!

Top WordPress Stores:

  • Sony Music
  • Playstation Blog
  • TechCrunch
  • The Next Web
  • Time Magazine

 

What is Magento?

Magento

 

Magneto is a top-notch eCommerce platform. It was created with open-source software by its co-founder Roy Rubin in 2008. This allows consumers to customize the appearance, functionality, and content of their online business without sacrificing the purchasing experience. Magento also provides a number of essential tools and features to its users. This covers marketing, SEO, and catalog management software.

Overall, the platform is adaptable to any store size. Magento offers both a free Magento Open Source and a feature-rich Magento Commerce platform, so it can grow and adapt with your business, whether you have a few clients or a million. Businesses frequently need to switch platforms as they expand.

Now that you know everything there is to know about Magento, let’s look at some awesome Magento-powered web apps that showcase the power of the world’s most popular eCommerce platform!

Top Magento Stores

  • Asus
  • Land Rover
  • Ford
  • COURT Asia
  • Kipling

Features: Shopify vs WordPress vs Magento

  1. Easy of use

Ease of useWorking with a hard-to-use platform will make it challenging to create the eCommerce store you want. This could be a negative factor for your brand image.

Shopify is relatively easier than WordPress and Magento. It’s a fact. Shopify is a one-stop-shop, drag-and-drop website building platform, which means you can effortlessly customize your store by dragging elements around the page precisely how you want.

WordPress, on the other hand, is more difficult to use. To begin, you’ll need to know how to code – even at a basic level – in order to use the platform.

It’s also not set up to sell online by default, so you’ll have to install a plugin to make it eCommerce-ready.
In comparison to Shopify, the learning curve for Magento is quite steep. You’ll either have to understand the language and code to create the online store you want, or you can hire a web developer to do it for you.

2. Themes

Themes

The theme of your online store determines what your consumers see when they visit, and 48% of visitors say the design of a website is the most essential component in determining a business’s credibility.
With this in mind, you’ll want to pick your template wisely if you want to make a good first impression and enhance trust.

Shopify offers a wide range of themes with13 free and 73 paid themes. Even at this price point, these may be a little pricey for some customers, as Shopify users must pay between $150 and $350 for a theme for their stunning shops.

WordPress contains a massive collection of themes. It offers a lot more customization choices. You have complete control over the source code. You can also utilize plugins to create your own theme using drag-and-drop tools. You can also employ WordPress developers to create a unique website for you.

Magento themes have six completely mobile responsive themes available for $499. You can even start from scratch while using Magento (but this requires you to have deep coding knowledge, or a budget big enough to hire help).

3. Pricing

Pricing

  • Shopify
Shopify
  1. Shopify Lite
  2. Basic Shopify
  3. Shopify
  4. Advanced Shopify
  5. Shopify Plus
Cost
  1. $9 per month
  2. $29 per month
  3. $79 per month
  4. $299 per month
  5. negotiable, but usually costing around $2,000 per month
  • WordPress
Factors
  1. Domain name
  2. Hosting
  3. Pre made themes
  4. Plugins
  5. Security
  6. Developer fees
Cost
    1. $12
    2. $2.95 – $49.95
    3. $0 – $200
    4. $0 – $1,000
    5. $50 – $550
    6. $0 – $1,000
One-off, monthly or annually
  1. Annual
  2. Monthly
  3. One-off
  4. A mixture
  5. A mixture
  6. One-off

 

  • Magento

The three Magento packages are listed below, along with the total price you can expect to pay for your website:

  • Magento Open Source ($15,000+)
  • Magento Commerce ($22,000+)
  • Magento Commerce Cloud ( $40,000+)

4. Apps, Extensions, and Plugins

Apps, Extensions, and Plugins

  • Shopify Apps

The Shopify App Store has over 4200 free and paid apps to help you expand your store’s functionality, control it, and increase sales.

Additionally, Shopify gives you the option of integrating marketing email campaigns like MailChimp to reach out to your target audience.

  • WordPress Plugins

You have access to over 50,000 plugins by default. You can add and customize any WordPress plugins/apps to your self-hosted WordPress.org site. Otherwise, you can only install plugins on WordPress.com if you’re on the Business or eCommerce plans, which cost $25 and $45 per month, respectively.

  • Magento Extensions

Magento provides nearly 3600+ extensions through the Magento marketplace. Furthermore, installing and implementing these extensions does not require extensive coding experience.
There are also various highlight addons that are really useful.

5. SEO

SEO

Shopify platform has promising SEO functionality to create content that Google would love. No prior expertise is required. Shopify enables its users to edit meta titles, add descriptions, change page URLs, add 301 redirects, etc. Shopify even suggests the best SEO practices when you add products.

Furthermore, Shopify comes with a vast range of apps and add-ons that help you optimize your store and ensure its ranking on search engines like Google.

Magento has many SEO solutions, including Google sitemaps, SEO-friendly URLs, sorting popular searches, popularity-based search terms, compatibility with various search engines, customer sorting attributes, and many more.

Also, Magento allows faster loading by reducing the usage of .css and .js files.
SEO is one of the essential sides that WordPress concentrates on, as it’s primarily a blogging platform.
Maybe that’s why you get the Jetpack Essentials features with all the plans(free and paid ones) of WordPress.com.

Jetpack Essentials is a set of tools that will help you optimize your site and keep it safe from spam comments. It includes SEO, social sharing, and performance technologies, all of which have become essential ranking factors. Unless you have the Business plan and can start installing other SEO plugins like Yoast SEO, you won’t have much more control over your SEO.

Shopify vs WordPress vs Magento: Pros and Cons

Shopify vs WordPress vs Magento: Pros and Cons

Shopify Pros:

  • There are numerous attractive, responsive store themes to pick from
  • An all-in-one eCommerce builder
  • Great app store for enhancing the functionality of your website
  • Easy to use
  • Many checkout and payment options.
  • A large number of loyal supporters

 

Shopify Cons

  • Most themes have expenses involved with them
  • It becomes more challenging to integrate apps into your store
  • Every transaction is subject to a fee (unless you use Shopify payments)

 

WordPress Pros:

  • Free and easy to use
  • Customization
  • Easier management of products and inventory
  • Support for multiple currencies and payment gateways
  • Web analytics
  • SEO-friendly

 

WordPress Cons

  • Restricted support for e-commerce issues
  • The theme should be compatible with the WooCommerce plugin
  • Security issues
  • Limited functionalities for big e-commerce stores
  • Inconsistent themes and plugins

 

Magento Pros:

  • Fantastic community with lots of support for users
  • Flexible platform with tons of customization options
  • Good range of themes to pick from
  • Phone support available
  • No real coding knowledge is required for Magento commerce
  • Magento is open-source and free to use
  • Magento 2 extensions

 

Magento Cons

  • It has a steep learning curve
  • Quite difficult for beginners
  • It needs a lot of time to set up
  • Lots of costs are attached to establishing your store

Shopify vs WordPress vs Magento

Shopify vs WordPress vs Magento

Which is better: Shopify vs WordPress vs Magento

Magento is a good platform for companies that have their own developers, but WordPress is great for bloggers. Shopify is better for small to medium-sized businesses and is user-friendly for non-developers. Discounts, gift cards, infinite products, fraud analysis, staff accounts, and other features are included in Shopify’s eCommerce platform.

Shopify, like WordPress, allows you to create a blog. All Shopify subscriptions include hosting, unlimited bandwidth, and online storage, but Magento requires you to provide your own server and cloud storage. If you use a third-party while on Magento, your hosting and storage expenses will certainly rise as your business grows.

All three platforms are good to use, it just depends on your project requirements. Last but not the least, before you choose an eCommerce platform for your online store development, just follow this checklist. It will help you choose the right one for your business.

  • Is the pricing of this solution competitive?
  • Is it easy to use?
  • What payment gateways can I use with it?
  • How many product variants and options can I use?
  • What are the SEO features like?
  • Is it good for dropshipping?
  • Does it facilitate point-of-sale transactions?
  • Does it facilitate selling in multiple currencies?
  • Does it facilitate AMP on product pages?
  • Is there a mobile app available for it?

Conclusion:

We mentioned in the introduction that the most important question to consider when opening an online store is which e-commerce platform to choose. The honest answer, as is frequently the case with these kinds of queries, is: It depends. Several factors come into play when deciding which eCommerce platform to use, including your technical abilities, budget, shop size, and required functionality, to name a few.

   1. Small businesses that want to develop their online presence should use Shopify.

   2. Magento is ideal for large businesses with a lot of resources.

   3. Small and medium-sized enterprises can benefit from WordPress.

We hope this post has given you enough information to help you decide which e-commerce platform is best for you. Furthermore, if you think you’ll use one of the above platforms, we have a team of experts that can set up your e-commerce profile and customize the themes for your online store. Everything from the initial establishment of an online store to its continuous management can be handled by our highly acclaimed Shopify Development Service, WordPress Development Service, and Magento Development Service teams.

Because we’ve been handling testing for clients who require substantial experimentation for over 14 years, OnGraph is well-versed in these areas.

Please contact us right away to learn more.

 

Top 5 eCommerce platforms for small to mid-sized businesses in 2022

Top 5 eCommerce platforms for small to mid-sized businesses

Before jumping to the top eCommerce platforms for small to mid-sized businesses, it is essential to understand the need and importance of an eCommerce website for a business. 

While many sectors suffered during COVID-19, eCommerce was one such sector that has seen the highest growth and is set to continue well in 2022. Online sales have strengthened like nothing before in the absence of open brick-and-mortar stores.  

For many businesses, the switch to eCommerce has been a setback. Still, it is one that many influential brands have managed to overcome and begin to reap the advantages in terms of revenue. 

Making the transition to the internet is not as easy as it seems for small and medium-sized businesses. With retailers around the country dealing with the financial fallout from the lockdowns, it’s understandable that many small businesses are wondering if it’s worth it.

E-commerce is becoming a more significant element of the retail industry and the economy. Small businesses could consider selling online as a source of money and a method to engage with their customers and build their brand. While brick-and-mortar stores aren’t going away anytime soon, online purchases are becoming an increasingly important component of how we shop around the world.

The entry of Small Businesses into the realm of eCommerce

Many small business owners simply dabbled in digital commerce at first, but the situation has steadily evolved. The relevance of eCommerce has been recognized by small enterprises. They understand that, while internet shopping has many advantages for consumers, it also has many advantages for merchants.

This is precisely why, in addition to having a physical storefront, many small businesses are now operating their online stores. eCommerce websites offer a wide range of advantages to small enterprises. The most important are listed below.

What are the benefits of eCommerce to small businesses?

     1. Low Operational Costs

     2. Increased Revenue

     3. Greater Customer Acquisition

     4. Social Recommendation

     5. Customer Buying Analytics

     6. Online Presence

     7. Full advantage of Customer Advocacy

     8. Larger Marketing ROI

Top 5 eCommerce platforms for small to mid-sized businesses

Top 5 eCommerce platforms

 

Shopify

Shopify is one of the most popular and widely used eCommerce systems for enterprises. For small enterprises, it is one of the best eCommerce website builders. This website builder’s user interface is extremely user-friendly. You don’t need any IT or coding skills to set up your store. Many businesses like Shopify because it allows them to create a high-quality, customizable store without having to learn how to code or design. Shopify is a platform that caters to both small and large eCommerce enterprises. If your little business grows and expands beyond a small business, you won’t have to worry about moving platforms. You can upgrade to a plan that is better suited to larger businesses. When it comes to design, you have hundreds of themes to choose from. Shopify has a wide range of themes to suit a wide range of enterprises. If your little business grows and expands beyond a small business, you won’t have to worry about moving platforms. The nice part is that all of these solutions are mobile-friendly. Thanks to responsive design, your website will adapt to whichever device a visitor is using. Regardless of the style you choose, you won’t have to worry about customizing your website for mobile consumers. If you run into any problems when building your site, Shopify’s customer service is available 24 hours a day, 7 days a week to assist you. You can contact them if you have any questions, complaints, or need help managing features on your website. When it comes to the financial side of your website, there are no transaction fees if customers buy things from it. Shopify also provides fraud detection services to keep customers safe. Overall, Shopify is a great choice if you’re searching for a user-friendly website builder that’s also simple to customize. Optimizing your website for search engine (SEO) is very straightforward with the help of a Shopify SEO expert.  

WooCommerce

If you want to host a blog for your business, WordPress is a good option. WordPress may also be used to create an online store for your small business. You may easily develop a working website for an eCommerce business using the WooCommerce plugin. WooCommerce enables you to build a completely customizable website for your company. It’s an open-source eCommerce plugin that allows you to integrate eCommerce into your website. This plugin has gone viral among small businesses that already use WordPress. WooCommerce allows you to add eCommerce features to your website. You make it simple for customers to browse and buy your stuff. It’s an extremely user-friendly plugin that you may use to quickly build a website. When you invest in WooCommerce for WordPress, you gain access to a large developer community that will assist you in creating the ideal website for your company.  

BigCommerce

BigCommerce is another amazing eCommerce platform. This platform is great for creating eCommerce websites for both small and large organizations. BigCommerce provides a comprehensive range of eCommerce tools to assist you in the development of your website. You can also include social media on your website and sell your products there. BigCommerce makes it simple to expand your business and sell your products on other platforms. Using your BigCommerce site, you may create stores on other sites like Amazon and eBay. It’s an excellent method to broaden your company’s reach while maintaining consistent brand identity across platforms. BigCommerce, like Shopify, provides 24/7 customer assistance for all of your needs. You can enlist their assistance in the creation of your website. BigCommerce can also help you handle your payments and shipping. It’s a versatile platform that makes it simple to construct and maintain your website.  

Magento

Fast-growing small and medium businesses can benefit from Magento’s many useful and interesting features. By permitting multi-address delivery and a forum that nearly answers everything about them, the versatile and powerful eCommerce platform makes online purchasing simple and economical. Magento includes templates, widgets, and add-ons, allowing for a wide range of customization options. This open-source platform, on the other hand, is perfect for business owners who have immediate technical experience. It necessitates a great deal of coding, designing, and setup, all of which are not user-friendly and may lead non-technically knowledgeable business owners to engage a specialist to handle such chores.  

Wix eCommerce

Wix eCommerce is a wonderful alternative if you have a minimal product assortment. Small businesses with less than 50 distinct goods can use this platform to construct attractive websites. Creating a good website is simple and straightforward. A drag-and-drop theme is used to build up Wix eCommerce. You have the freedom to add and delete features as you see suitable for your company. This makes creating your own unique storefront a breeze. Wix eCommerce, like other website builders, offers a variety of attractive website themes. To build a website with Wix eCommerce, you don’t need a lot of design experience. To use Wix, you don’t need to know how to code. It’s simple to create your own website using Wix Code, even if you don’t know how to code. Wix eCommerce is an excellent alternative to help you design your website if you’re a small business with a limited product selection.  

Top 5 eCommerce platforms feature comparison

Comparison between eCommerce platforms

Conclusion:

An eCommerce platform helps small and medium enterprises earn revenues and create credibility by doing more than just making websites more attractive with interactive functions that highlight products. It also enables businesses to deliver product information and real-time updates while they operate 24 hours a day, seven days a week. eCommerce platforms also assist firms in managing their earnings, keeping track of their inventories, expanding their growth, and improving their market position.

Small and medium business owners can use e-commerce platforms to reach a wider spectrum of customers, gain access to larger marketplaces, and stay competitive as they extend their global sales.