Pirkx
About Pirkx
A team of serial entrepreneurs from London, UK, wanted to create a platform to manage well-being benefits for everyone irrespective of their employment status and help them save time and money.
Companies, Associations, Charities, Clubs, and Public Sector bodies can offer their members Pirkx regardless of their employment status. These bodies can join for free and pay for their members or offer access on a self-pay basis. The user's family can access and leverage the benefits through their subscription, too.
Pirkx, a well-being platform, redefines access to affordable benefits, transcending employment status. With inclusivity at its core, Pirkx serves individuals, businesses, and the self-employed, ensuring families benefit from comprehensive subscriptions for well-being.
Tech Stack
Implementation
To create a fully functioning Pirkx platform, we included the following modules with simple yet functional features.
- 1 Admin Control
- 2 Users Control
- 3 External Pages
We introduced a centralized control panel for the admin for comprehensive platform oversight.
Centralized Control Panel- A robust control center for admins to manage platform operations effectively, like- managing invoices, manual billings, and setting promo codes for user discounts.
Report Generation- For comprehensive insights, admins can generate detailed reports on user memberships, subscriptions, surveys, appointments, and kudos/gift cards.
Fraud Management- The platform equips admins with tools to review and manage suspended users, whether manually or system-triggered, ensuring secure user interactions.
- Admin Control- A centralized control panel empowers administrators to generate detailed reports, manage fraud, handle invoices, and set promotions.
Distinct user types enjoy tailored access and features, creating a more personalized user experience.
Diverse User Types- Pirkx caters to various user roles, each with distinct access and features tailored to their responsibilities.
Company Admin Functionality- From invitations to personalized pages, Company Admins hold the power to manage users, subscriptions, surveys, kudos/gift cards, and benefits seamlessly.
Employee and Client Engagement- Employees and clients can actively participate in surveys, access default benefits, and receive kudos from admins, fostering a dynamic user-community interaction. Even the director can enjoy default benefits set by the admin.
- Users Control- Pirkx offers versatile user roles, allowing Company Admins to personalize user experiences, engage employees and clients through surveys and kudos, and provide tailored benefits.
These pages are accessible to the general public and may serve information about Pirkx, including marketing, pricing, contact details, etc.
Informative Blogs- Pirkx informs the public through regularly updated blogs, sharing valuable insights and updates.
FAQ Section- A comprehensive FAQ page addresses common user queries, enhancing user understanding and satisfaction.
Transparent Pricing and Features- Users can easily navigate pricing details, discovering the plans and associated benefits categorized under Health, Wealth, Education, Recognition, and Social.
Helpline and Email Access- Pirkx facilitates user connection through a dedicated helpline number and a support email ID.
Interactive Sections- Users can register for callbacks, book meetings, and explore online demos, ensuring a personalized and informative experience.
Membership Opportunities- The "Join Us" section allows users to become part of Pirkx as a Business/Company Admin or individual contributor, creating a diverse and engaged community.
- External Pages- Pirkx maintains public-facing blogs, FAQs, transparent pricing, and detailed feature descriptions to keep users/employees informed.
- Contact and Interaction- Pirkx facilitates user engagement through a helpline, email, and interactive sections, offering callbacks, meetings, online demos, and diverse membership opportunities.
Challenges
Creating a platform like "Pirkx" is complex, and challenges are inevitable. One of the major challenges for us was to create a system that enables the subscribers to access all the onboarded third parties for reward redemption with a single login. To achieve this and make the platform secure, scalable, and comprehensive, our team faced the potential challenges below while implementing and operating such a project.
- 01. Role-based Challenges
Challenging to map and manage user roles, Store images and generate report links, and design dynamic surveys. - 02. Scalability and Performance
Due to the extensive API structure, integrating and configuring the API gateway, and managing security and authorization was another challenge. Report generation was impacting performance and increasing server load. - 03. User Experience & Interface Challenges
Due to the large user base, crafting intuitive and consistent UI and Implementing mechanisms to submit feedback via emails was challenging. Complex to design user-friendly interface to customize various website elements, managing and storing user-specific customization data.
Solutions
Here are potential solutions or approaches to address the challenges previously mentioned.
- 01. Structured Roles and Responsibilities
Used Multi-Factor Authentication (MFA) for managing roles and implemented AWS S3 access control policies. Used AWS Identity and Access Management (IAM) to manage permissions, and use indexing for survey data, and consider caching mechanisms for frequently accessed surveys to ensure scalability. - 02. Improved scalability and performance
Defined and enforced proper authorization policies, Utilized AWS CloudWatch and set up alarms and alerts to promptly identify and address issues, Optimized SQL queries for faster query execution, reduced server load, and faster report generation. - 03. User-Focused Interface Innovation
Utilized ERB templating for dynamic content rendering and leveraged Rails' RESTful routing conventions to ensure logical and user-friendly URL patterns and navigation flows. Used Rails' built-in mechanisms to remember user preferences to ensure personalization. Used model validations to provide real-time feedback to users, and built a responsive customization interface that guides users through the process.
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Structured roles and responsibilities
Used Multi-Factor Authentication (MFA) for managing roles and implemented AWS S3 access control policies. Used AWS Identity and Access Management (IAM) to manage permissions, and use indexing for survey data, and consider caching mechanisms for frequently accessed surveys to ensure scalability.
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Improved scalability and performance
Defined and enforced proper authorization policies, Utilized AWS CloudWatch and set up alarms and alerts to promptly identify and address issues, Optimized SQL queries for faster query execution, reduced server load, and faster report generation.
-
User-Focused Interface Innovation
Utilized ERB templating for dynamic content rendering and leveraged Rails' RESTful routing conventions to ensure logical and user-friendly URL patterns and navigation flows. Used Rails' built-in mechanisms to remember user preferences to ensure personalization. Used model validations to provide real-time feedback to users, and built a responsive customization interface that guides users through the process
Results
Initially launched in the UK, Pirkx offers low-cost benefits to self-employed, small, and medium businesses. It has spread its footprint in Australia and other parts of the globe. It seeded over £1m in funding in its first launch year. This platform has improved the overall experience for every user.
Get PDF5X
Improved Security and Scalability
20%
Enhanced Personalization
30%
Improved UI/UX
25%
Increased User Engagement
Results
5X
Improved Security and Scalability
20%
Enhanced Personalization
30%
Improved UI/UX
25%
Increased User Engagement
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