Video and Audio Calling in Dating Apps: What to Consider Before Integrating?

Video and audio calling in dating apps is no longer a luxury — it’s becoming an expectation. As users look for more authentic and safer ways to connect, real-time communication features like video and voice calls can dramatically improve engagement and trust.

In this blog, we’ll explore why and how to integrate video calling in dating apps, the benefits, technical considerations, and tools like Agora video integration that make it easier than ever.

Why Video and Audio Chat Matter in Dating Apps?

With the rise of catfishing, fake profiles, and pandemic-driven remote dating, real-time communication in dating apps helps users feel more secure before meeting in person.

Stat to consider: According to a 2024 Pew Research study, 48% of dating app users said they would feel more comfortable meeting someone offline if they had a video or voice call first.

Other reasons to offer audio chat for dating apps and video features include:

• Faster trust-building between matches
  
• Improved user retention due to deeper connections
  
• Opportunity to upsell premium plans with calling features
  
• Reduced risk of fake profiles and scams
  

Case Study: Boosting User Engagement with Calling Features

A European dating app added voice and video call options for matches. Over the next three months:

• In-app time increased by 22%
  
• Subscription upgrades rose by 17%
  
• Fake profile reports dropped by 30%
  

By allowing matches to talk face-to-face in-app, the platform created safer and more meaningful experiences — leading to higher user satisfaction and monetization.

Types of Dating App Calling Features You Can Offer

When planning to create a dating app with calling options, here are common features that drive value:

1. Video Call Between Matches

Once both users swipe right, enable a 1-on-1 video session. This can be time-limited for free users and unlimited for premium users.

2. Voice Chat as a First Step

Some users may be shy or not ready for video. Offering audio chat for dating apps provides a comfortable first level of connection.

3. Verification Video Calls (Admin or AI Initiated)

Use short video recordings or calls to verify the user’s identity. This can also be automated with AI-powered selfie checks.

4. In-App Live Dating Events

Some apps offer group video speed-dating events. These can be powerful community builders and conversion drivers.

Agora Video Integration: A Smart Choice

One of the easiest ways to implement real-time communication in dating apps is through Agora video integration. Agora provides APIs and SDKs to enable high-quality video and voice calls with low latency.

Benefits of Using Agora:

• Global infrastructure for smooth, buffer-free calling
  
• Encrypted and secure communication
  
• Easy integration with Android, iOS, and web apps
  
• Built-in session control (call length, muting, switching to audio)
  

Agora is trusted by leading social and dating platforms. With pay-as-you-go pricing, it’s ideal for startups as well as enterprise apps.

Technical Considerations Before Adding Calling Features

Adding dating app calling features involves a few key technical and UX decisions:

1. User Consent and Match Status

Ensure that both users have matched and consented to a call. Consider showing a “Call Now” or “Request to Call” button.

2. Bandwidth and Device Compatibility

Use adaptive bitrate streaming to offer high-quality calls on different networks. Test the features on low-end Android devices as well.

3. Privacy Controls

Allow users to block calls or report abuse. Also, give users options to disable video and allow only voice calls.

4. Backend Support

If you’re working with a White Label Dating App Development Company, ensure they have experience with scalable video APIs, push notifications, and call logs.

5. Monetization Settings

Limit daily calls for free users. Unlock longer or unlimited calls as part of a premium subscription.

User Experience Tips for Better Video Calling

Here’s how to ensure your video calling in dating apps is seamless and engaging:

• Show profile preview during the call screen
  
• Add a countdown before the video starts for user preparation
  
• Allow a blurred background or filters for better comfort
  
• Send reminders to review or rate the call experience
  
• Let users add “voice notes” or “video introductions” to profiles
  

These small touches make a big impact on how users perceive your platform.

When Should You Offer Calling Features?

Not all dating apps need to launch with video or audio chat. Here are common use cases:

• Post-Match Call Feature: Unlocks after mutual interest
  
• Premium Feature: For subscribers only
  
• Verification Process: Video check before enabling features
  
• AI Dating Apps: Video + voice for more immersive interactions
  

Common Mistakes to Avoid

1- Enabling video before a match: This feels invasive and may lead to spam.

2- Lack of moderation tools: Without user reporting or ban options, abuse can go unchecked.

3- High latency and poor call quality: Causes user frustration and churn.

4- No onboarding for new users: Always explain how to use calling features safely and respectfully.

Real-World Examples

• Bumble introduced video and voice calling during the COVID-19 lockdown. Within weeks, usage spiked 70% and users spent more time on the app.
  
• Tantan, a popular app in Asia, rolled out video calls that led to a 30% boost in matches converting to meetups.
  

This proves how powerful dating app calling features can be when executed well.

Final Thoughts

Adding video and audio calling in dating apps is more than just a feature — it’s a trust-building tool, a conversion driver, and a major step toward user satisfaction. With platforms like Agora video integration, it’s easier than ever to embed secure, high-quality calls into your white-label or custom app.