A leading market research provider in the US was not able to meet the growing demand for highly specific and diverse samples from a single supplier. To accommodate this the client had to log onto multiple supplier portals to set up surveys and had to in-dependently monitor each one of them for completion and quality checks. Needless to say, the process was complex and time-consuming.
The idea of creating a single platform to meet such diverse sampling needs was then born. 6 years later the platform has not only become a leading global panel supplier but is on the revolutionary path of becoming a one-stop solution for all kinds of complex sampling needs.
A US market research provider struggled to meet diverse sample demands, leading to complex, time-consuming processes across multiple supplier portals. To simplify, they created a single platform, now a global panel supplier, and evolving into a comprehensive solution for complex sampling needs.
To counter the bottlenecks in the research process, we developed the following Survey tool for our client:
Project managers can log in to this tool and from their dashboard screen they can create new projects for each survey request that they accept.
The dashboard screen displays a list of all the ongoing and completed surveys.
The tool also tracks metrics such as several completes, length of interaction (LOI), incidence rate (IR) cost per interaction (CPI), etc., to monitor the survey progress and performance.
Based on the survey performance, the project managers can take relevant actions such as pausing or stopping the survey from the dashboard screen itself.
We wanted to ensure the tool could fulfill all sorts of complex sampling requirements.
We integrated more than 30 supplier APIs to provide a comprehensive list of diverse panels to choose from.
We provided the functionality to choose multiple panels for a single survey to meet the diverse sample requirement.
We built a functionality to limit the number of responses from a particular panel as well.
The client wanted to minimize their dependency on external suppliers. So we developed a panel website for them with an easy respondent recruitment process.
The website was structured for a seamless survey taking experience while directing and redirecting respondents to the external hosting sites.
We provided the functionality to choose multiple panels for a single survey in order to meet the diverse sample requirement.
The website also manages the rewards and loyalty points for registered respondents.
We faced several challenges while catering to large user requests, such as increasing costs and ensuring the immense security of the surveys from fraud responses. However, with our strategic implementation, we were able to meet the growing demand for highly specific and diverse samples from a single supplier and allow them to manage multiple projects.
We tackled every challenge with a futuristic solution so our client could stay ahead in the game:
Integrating fraud detection techniques
We enhanced fraud detection using various methods including fingerprinting, external services integration, open-ended validation, and interaction length validation.
DIY tools
Allow researchers to manage high survey volumes efficiently, including a feasibility check and panel selection with response limits.
Streamlines business process
We removed third-party dependencies by integrating bidding and accounting modules, allowing seamless survey management from sales to billing, with savings of $50,000 annually.
Since its inception, the tool has seen immense adoption and is among the most used tools for market research today. Researchers find it easy to target a specific geography, age group, income bracket, urban or suburban population, or even diverse ethnic groups within a geography using this tool.
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Active respondents on the in-house panel
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Panel suppliers including top providers
Active respondents on the in-house panel
Active respondents on the in-house panel
Hits per day