Is It A Right Time To Update Your Mobile App With Google Maps Integration?

By Alka Singh | October 5, 2018 | 122 Views

This is the era of mobile applications and geolocation. When searching for a product, service or a business, consumers use mapping products 44% of the time. If you have noticed, Google maps are receiving frequent updates. Why? Because enterprises find GPS map the best tool to ignite interest among visitors who search them first online and then made any decision for buying/visiting.

The trend of geolocation has densely entrenched in the mobile application market. The IT revolution has given way to navigation/geolocation. Many android app development companies coined these words as mobile features and open the door for new startup ideas. Therefore, several businesses are established today which couldn’t exist without this technology. Few among them have already created a niche for themselves like Uber and Uber for X. Maps and directions have entirely changed the whole way of interacting with customers.

Maps in mobile applications help us in every aspect of our lives daily. Location-based android apps enable us to find where we are and where we want to go, such as restaurants, cafes, airport, shops, avenues, drives, bike paths, addresses, businesses, a point of interest or you name it. Here is our take on explaining how a location-based mobile application helping businesses get new users and retain consumers.

Maps and Navigation: Maps and navigation are the terms which whenever called depicts a process of navigating the terrain. Now it is possible to experience it with mobile apps which support geolocation services. Google Maps is one among the widely used in-built app available in every andriod devices and provide turn-by-turn navigation for directions, traffic and even assist in both online and offline environment with Qt. That’s the reason, and you found google maps integration in apps you come across.

Place Annotation and Recommendations: You must hear about the names of Yelp and Foursquare. These are the local-search and discovery platforms providing personalized recommendations of places nearby and visited by some other users. These apps are designed to look into user’s check-in-history, browser history, purchases, etc.

Geosocial Apps: Geosocial apps facilitates a type of social networking services by using geographic services and capabilities like geotagging. Geosocial services provide free word-of-mouth advertising. Geosocial service help users share their location on social networks like Facebook, Instagram, Twitter, etc. Geotagging and geocoding are the technology supporting streaming services like Periscope.

Weather Forecast Apps: When you buy a new mobile device, you get AccuWeather already installed within it. It is a weather forecast application which is used by everyone who wants to escape the sunny morning and wish to avoid sudden rain in the sunny sky. And even if they say they do not rely on the app, but they still use them. Yahoo Weather, The Weather Channel to name a few are the applications which use them. Geolocation feature is significant in a weather forecast. If you are developing an app, make sure it is a must-have feature in your app and provide users most accurate forecast depending on their current location.

Dating Apps: If you google ” popular dating apps” you will get results 18+ alternative dating apps to Tinder. Is not it interesting? Your app stores are mushroomed with thousands of dating apps using geolocation features and help users to connect with people who live in the neighborhood according to their interests setting. Geolocation functionality provides a backbone to the online dating industry to flourish day by day.

Health and Fitness Apps: NYU Langone Medical Center Study published a report which says 58% of smartphone users have already downloaded a health and fitness app. And why not when an app can help them stay healthy and fit. Health and fitness apps are using GPS data. Through location-based services, these apps are now assisting users to connect with professional yoga instructors, nutritionists, and dieticians in a neighborhood. The calorie counter is yet another feature highly appreciated by users that help them track their sporting activities like walking, cycling, running, swimming, etc. Google Fit is yet another excellent example of health and fitness app which also follow your heart fitness.

Games: Many people think there is no use of GPS in smartphone games. Do you remember Pokemon Go? Have you played “Ludo King” on your mobile? Within a week, Pokemon Goa became insanely popular and successful. Likewise, Ludo King gets a significant number of downloads in Asia and enable users to play online ludo with participants from other countries. So, if you are planning for game development, take some time to brainstorm different ideas of how you can integrate geolocation features in your game.

E-Commerce App: E-commerce applications now let their users track a location of their item. By using geolocation features, these online shopping sites help the users know when their item is getting shipped and when you would receive it. Not only that, Retail and E-commerce industry also track the location of their customers with the feature to understand the buying patterns and choices of buyers to deliver improved services.

On-Demand Apps: On-demand applications help us simplify our everyday lives. For instance: Uber and Ola simplify our daily commute. Both the apps use GPS data of our mobile and provide excellent commute option as per our choice. With the help of geolocation service fairs of the rides are calculated. Apart from taxi/cab booking apps, there are also other on-demand applications which help us in finding CCD, and a lot more things. On-demand apps are taking advantage of geolocation feature and provide its services promptly. Online maps are essential elements of on-demand mobile apps and help improve the overall user experience.

Takeaway

Location-based apps tend to shake up all industries and change the way brands interact with their customers online and offline. Go with map integrated app development services for your business and provide information and benefits to your customers at the right place and time. Real-time tracking of location enables real-time tracking of products/services which help businesses gain the trust of a user and ensure customers that their private data is safe. Data safety is the secret ingredient of successful geolocation app.

About the author

Alka Singh

Alka Singh is who loves to pen down her understanding and knowledge in simplified and engaging manner. She is an early adopter, likes to stay up to date with the latest trends in the mobile industry and add value to the organization. She has an overall 6 years of experience. She has a knack of expressing facts in place of vague information that too in a creative way. She has acquired talent for writing on challenging topics. Sole purpose of her writings is to provide information which readers find easy to grasp and utilize.

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