Who doesn’t like to shop online be it for products, apparels, getting services, and so on?
Online retailing not only gives a variety of options but also offers cost-effective pricing models and solutions.
Moreover, in this busy life, what’s better than shopping from the comfort of your own space that too in the best price?
With the advancements in technology, the retailing businesses are aiming at taking its maximum advantage. Researching online and purchasing offline, browsing in-store using mobile then buying online is trending among modern consumers.
From Amazon to luxury fashion brands, retailers of all sizes are adopting the latest technology trends to deliver impeccable shopping experiences. Not only this, retailers can engage customers in a great way and generate revenue, collect shopper data easily, interact with customers face-to-face, and generate social buzz.
Let’s take a look at seven retail trends that you would want to follow in 2019 to make your retailing business digital.
1. Expanding Physical Presence
If you have a successful digital store like Bonobos and Casper, you can think of expanding your physical presence. The reason being many consumers like to visit and explore those stores from where they’ve been shopping online. According to real estate experts, it is expected that digitally active brands are going to have 850 brick-and-mortar stores in the next 5 years.
In 2019, we’ll continue to see that online marketplaces like Amazon are going to have their physical stores while traditional retailers like Albertsons will be focusing more on their digital presence.
2. Shopping with AR, VR, AI, and Robots!
It is true that Augmented Reality (AR), Machine Learning, and Artificial Intelligence (AI) are here to stay. Retailers are making use of AR technology to bridge the gap between the digital and the physical.
According to Business Insider, the market of AR and VR retail is expected to reach $1.6 billion by 2025.
Mega-brands like Lowes, Target, and Amazon and tech giants such as L’Oreal and Sephora, have started using AR features that allow shoppers to picture furniture in their homes or allow users to test their look and feel of makeup.
Yes AR and VR can enhance the shopping experience of the customers up to a great extent.
Do you want to know how?
Businesses can make use of Shopify AR to access easy-to-use toolkit for businesses. Allow your customers to click their pictures and see how the clothes, footwear or any other product they’ve selected looks on them.
3. Omnichannel Commerce
According to the studies, it is observed that 73% of people like to shop from multiple channels. The rise of omnichannel shopping is expected to grow in 2019. Therefore, retailers need to offer consistent buying experience across all the shopping channels, social media groups, be it online or offline.
Retailers need to be agile and responsive when it comes to fulfilling customer shopping needs.
As there is a very thin line between digital and brick and mortar shopping method, it is important for retailers to deliver seamless and friction-free paths for their shoppers to navigate.
4. Open Source Retailing
Open-source software is trending nowadays when it comes to digital shopping. The reason as to why most businesses are following this suit is that it offers two major advantages such as:
- No vendor lock-in is required
- Highly customizable
Using open-source frameworks, users can customize their websites as per their requirements.
Users have access to the entire codebase whether they want to switch out a credit card payment module with a custom ledger or turn your online store into an online marketplace.
5. Faster Online Checkout Process
The golden rule of online business is faster checkout, the happier customers and the better business results. Faster checkout also eliminates the probability of letting the customers change their mind.
Mobile checkouts speed up the point of purchase in-store.
Certain brands opt for mobile checkouts while others chose to scan the item and pay for it at the spot.
Prepare for the Future
Since e-commerce has brick and mortar retailing method have become interwind that it is not enough to solely focus on a single sales channel. Retailers who stand out from the rest of the market have prioritized continuous innovation. This is how they are able to fulfill their customers’ expectations.
Similarly. You should also think of adopting new technology trends and move forward to give a tough competition to your stakeholders.