Are you facing a problem with your Shopify store? Is your Shopify store getting a lot of visitors but there are no conversions? Are they leaving without making a purchase, subscribing to your newsletter or even browsing through at least 3 products? Are you looking to reduce the Shopify bounce rate?
Just like cart abandonment, a high bounce rate is one of the most common conversion killers faced by most e-commerce businesses.
Consider it. You’re working on multiple ad campaigns to drive traffic to your Shopify store but then all the visitors that do come to your store, abandon it on the very first page they land on. You don’t get even an opportunity to convert them into subscribers – not to mention a successful sale.
Shopify stores must turn their focus on reducing their website’s bounce rate. Bounce rate indirectly impacts the SEO of the website and search engines consider high bounce rate a negative signal while evaluating the pages and content to rank them in SERPs. It is as important as content, marketing, and social media for a website’s overall success.
A business owner’s thoughts are set on putting its budget into SEO, Google Ads, and a great social media strategy. Yet putting all your efforts into these campaigns can be worthless if your Shopify store cannot handle the traffic or accommodate your target market.
What is Shopify’s bounce rate?
Bounce rate is an e-commerce metric that suggests the number of visitors that land on a page of your Shopify store and only looks at the said page before leaving or bouncing from your site immediately without even viewing any other page.
In simple words, bounce rate tracks the number of single-page visitors to your store and shows how effective your store is at retaining or converting visitors into customers. It negatively impacts customer engagement, lead generation, conversions, sales, and results in low revenue.
A higher bounce rate means your e-commerce website is either:
- Difficult to function
- Not keeping your customers interested
- Unappealing design and aesthetics
- Cannot handle high amounts of traffic
We have been developing, maintaining and optimizing many shopify stores throughout the globe. So, here is our first hand experience to optimize a shopify store’s bounce rate.
Top 5 ways to reduce Shopify bounce rate
Improve website loading speed
The loading speed of a website can be a serious reason behind the high bounce rate of your Shopify store. Users expect a web page to load in 2-3 seconds and if it takes longer, they usually leave the page. It is not always the design and content of the website, but the loading speed of the website that affects the bounce rate. Having a good load time of your e-commerce store can also boost your website’s crawl rate. The faster loading time also helps Google crawl more pages at one time. It increases your website’s crawl demand, meaning Google will want to crawl more pages.
How to improve your page load time
- Optimize image size and format
- Optimize dependencies
- Avoid Inline JS and CSS files
- Optimize Caching
- Avoid render-blocking scripts
- Avoid redirects
- Reduce HTTP requests
- Reduce Cookie size
Improve user experience
If you want to provide your users with the best experience, you need to invest in your E-commerce website. Shopify is one of the leading tools these days to build your E-commerce website for it gives you an easy-to-use interface and ready-made theme customization. But this is not the only way to improve your user experience. The best way is to hire Shopify web developers to optimize your Shopify store based on your requirements and goals.
How to enhance user experience
- Make your website clutter free
- Optimize your page speed
- Use attractive calls to action
- Use hyperlink differentiation
- Segment key information with bullet points
- Use images (wisely)
- Include well-written headlines
- Keep your website pages consistent
- Catch your 404s
- Make it responsive and mobile-friendly
Improve Landing Page Aesthetic and Quality
Once you are done with technical issues, you can shift your focus on the aesthetics of your website. Set your target audience and determine their needs and requirements to have a clear picture. This can include the images, colour scheme, and even the font. To grow your e-commerce business, it is always important to understand who you are selling to and what they like. Once you have done your research, it is time to start analysing Shopify’s ready-made themes and getting the help of a trusted Shopify website developer.
How to improve landing page aesthetic
- A clear call-to-action
- Keyword rich overview of the service
- Mobile Optimized Design
- A captivating video
- Before and After images and attractive graphics
- Testimonial for the specific services or other trust indicators
- Point visitors to your social accounts
Add product reviews and ratings as social proof
Another way to gain a consumer is to include social proof on your product pages. Displaying your product views and ratings on your website makes new visitors believe that the product is being used by other consumers like them. This retains them for a little while longer, pushing them to learn more about the product you’re selling. This is similar to how you decide if you want to purchase a specific product or look for other options, based on the rating it has received.
How to use product reviews to drive conversions
- Make reviews visible
- Make reviews interactive
- Have credible reviews
- Single vs. multi-dimensional reviews
- Recommend products
Optimize your online store for mobile devices
It is reported that 79% of smartphone users make an online purchase using their mobile devices. Our need for being able to shop on the go has led to the rise of e-commerce. We prefer to shop on mobile apps and sites more than desktop sites because it is more convenient for us. This is why your Shopify store needs to optimize its experience for mobile users. Make sure that shoppers can easily search products, learn more about them, add them to their cart, pay without hurdles, and complete the purchase. The easier checkout process is a must as it lowers the bounce rate. Also, you can create a mobile app for your store to increase the value of your brand. This way shoppers can enjoy the seamless experience and ease of access anytime they want.
How to make your e-commerce website mobile-friendly
- A clear layout and simple website navigation
- Design fast-loading pages
- Offer an omnichannel user-experience
- Put a stop to flash and unwarranted pop-ups
Why do you need to focus on your bounce rate?
There is no use in running so many advertising and marketing campaigns to promote your products, sales, and discounts if your Shopify bounce rate is high. Imagine spending a huge amount to drive 100 visitors to your website out of which only 2 make a purchase.
The very first step you need to take to secure your sales is to focus on reducing your bounce rate. The more time a visitor stays on your Shopify website, the more likely they are to search products and even make a purchase.
Improving the Shopify bounce rate is not an easy task as it takes several steps and if not considered immediately, it can result in poor website performance or lower conversion rates. To lower your E-commerce bounce rate, take care of all the factors described in this piece of writing. If you’re finding it difficult to implement and optimize your shopify store, you should hire a professional shopify developer who can optimize your site and even help you manage your online presence.