An Early Innovator in Digital Content
INDUSTRY: (Advertising) INDUSTRY
Audience Unlock has an experienced team of strategic business development partners, strategists, and media planners who have spent a decade in learning the art of online audience development. They have different teams to handle different tasks such as ad-tech operations management and audience development. With their creativity and ideation, they started with Native Smart, which is a proprietary technology built after years of experience in solving ad-networking-related problems being faced by publishers, audiences, agencies, studios, and brands. Audience Unlock’s some of the broad set of requirements included having a full-page video and content-based ads across the mobile website and mobile apps. Through NativeSmart, most ads could be placed over channels like YouTube and most of its ads are full-page Video Ads. The unique feature that allowed users to place and modify Call-To-Actions as per their preferences was among the most liked ones. With many other user-centric features, the feature-packed NativeSmart platform covers the entire life-cycle of video-ads distribution and has become one of the most successful ads network platforms in a short span of time.
Building a comprehensive adaptive learning platform
Audience Unlock Project Team had to face a lot of challenges during their initial phases of Native Smart development due to the type of feature-set they wanted to include such as customizable and flexible user interface, seamless user experience. Some of the major challenges that were faced are listed below:
One of the biggest threats that Audience Unlock wanted to avoid was Ad Blocker. The reason behind it was that Ad blockers could mess with their analytics and contribute to the declining user experience.
It was difficult to gather data that gives insights about website visitors’ behavior as earlier, we used iFrames to incorporate video ads into the publishers’ website. And, due to which the traffic sources were visible only on the publishers’ website.
It was a daunting task to customize the Ad themes including, layout- logo, font, and background in a way that they look similar to publishers’ websites in order to maintain uniformity.
Audience Unlock had a critical requirement to integrate ads into website content. To make it easy, the client asked for an easy-to-use integration process and the user should be able to accomplish it within a few clicks.
Our business analysts researched and found that the most popular publishing platforms were based on WordPress. Hence, we created a lightweight and easy-to-integrate Plugin for WordPress to fulfill our client’s requirement.
Furthermore, we even integrated Native Smart with Mopub, a monetization solution for mobile app publishers mobile app.
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