Logging in through your social networking profiles, a convenience or threat?

Posted by ongraph · January 14, 2014 · 2 Min read

Table of contents

Now Consumers are diversified and contribute to the maximum for the internet users. With the advent of social networking platforms, many websites have integrated their APIs allowing users to log into their accounts using their social profiles. This saves a lot of time as many people are not willing to register by filling out long forms and find it easy to grant access to them using thir social profiles like Facebook, Twitter, Gmail, Linkedin etc. This is what is called as Social login.

According to a study by Sociable Labs, just 30 of the top 500 online retailers have implemented social logins. However, this does not mean that social logins don’t hold a critical space in e-commerce. Rather,Monetate’s study shows that 40% of the consumers prefer social logins over going through the tedious task of filling up a registration form.

The above figure shows that Facebook accounts for almost 79% as a popular identity provider as published by Q2 reports published by Janrain.

The risk is that people whether they fall into the category of Consumers or the retailers, the chances of identity theft becomes high as they are exposing their personal details to third party eCommerce websites. Below we would like to share the Pros and Cons of Social login for both consumers and retailers:

As per my opinion, the social networking platforms have become a part f the lifestyle for all the users, so the Login options are necessary to provide but they should come with high security and with highly customisable authentication systems like users should be able to choose what the website/web app can access in their social profiles.

I would like to thank Deep Chatterjee for sharing these valuable insights.

Do you use Social profiles to login to third party websites frequently? Do share with us your feedback and suggestions as to what can be done in order to prevent people from being exposed to security threats of identity theft.

Share this Article