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The term ‘gamification’ bring to mind the race track or hands stuck in mobile gaming. Beside this, in the application development process, the term gamification is actually denoted ‘the game of engagement’. For the past few years, the gamification has been practiced in application development to generate revenue and increase customer satisfaction. Gamification, the process of receiving positive reinforcement and incentives to drive engagement and change behaviors, is catching on in the enterprise. Enterprises find this method to increase and engage customers through mobile app.
Gamification is incentivizing users with points or collectibles to motivate them to do something they do not want to. Although gamification will work for engaging users with your mobile app, it wouldn’t work with the disengaged users and wouldn’t bring them back to your app if they’re not using it already. Gamification features enhance overall mobile app user experience.
Why do game dynamics work?
Gamification is mobile applications appeals to human desires. The incentive strategy can be used in many ways, but reward, self-expression, achievement, competition and status are some of the components of gamification which contribute to increase revenue for app owners and can be included in mobile app development sprints. Let’s explore why gamification components have become an essential part of any app:
Receiving a big reward at the end of the complete experience will drive users to be engaged. It’s a human psychology, however a beneficial act for both parties. People are more inclined to engage in an activity if they know that their actions will bring them some rewards. Whereas, increased engagement of users provides an additional source of revenue to app owners. No matter what reward system you choose, rewards should offer some intrinsic value for users. One way to motivate users via gamification approach is to offer points that can be used as in-app currency. Users will earn points which are possible to exchange for physical or digital goods. Though digital rewards have no value outside of an app, but it satisfies users even more than physical goods. Digital rewards pack a stronger emotional punch as it can be consumed in-app to buy virtual essentials or premium features.
2. Build Sharing Loops
Social sharing is another critical component of gamification. You must enable sharing loops in your mobile app. Gamifying alone would not be able to aid you reach your goal unless your users get to flaunt their achievements. You must let your users to flaunt their achievement on social platforms with peers. It will turn to you in customer acquisition for your app. You can have native social sharing features within your app, but make sure the social sharing goes through a cycle of social engagement, wherein satisfying emotion, encourages one to share, thus re-engaging the player and leading to further awards that satisfies even more emotional needs. The wider the social spectrum that content is shared across, the larger the amount of interest it will generate. So by all means, build loops into your application that enables your users to share their achievements on their social-media networks.
Sometimes mere recognition is not enough. People like to compare themselves with others. People are social animals and some time they want more than recognition i.e. to show supremacy, though just for fun. Gamifying a mobile app with competitions and leaderboards is a way to call for user interactions and engagements. For an instance, a workout app that has a competitive element enabled a user to challenge their friends to do a workout routine. Every user can view each other’s scores and compete for fitness routine scores with each other. Challenge board or leaderboards displays the results of the competition. For an app developer, gamifying a mobile app with competitions and leaderboards is not a tough job. A gamified app lets users to compete with their friends, and give an opportunity to app owner to engage with new customer acquisitions and grow apps network. Gamification features let them earn points that can be used to denote achievements, whereas leaderboards motivate users to become players, which encourages competitiveness and useful for driving a desired user behavior.
The term personalization in application development corresponds to specific user experiences tailored to key audience segments. With personalization, brand gets a better idea of what their audience wants, whereas audience experience services that more closely fits their needs. However, apps with gamification may not address to a wide range of people, it would not do any good to have services that appeal to only a single, broad segment of the population. Certain groups of the population may feel left out, as there would be no feeling of an individualized user experience. That’ where, the concept of personalization experience lets the app owner come over such predicament.
5. Virtual and Augmented Reality
Alike many other concepts of gamification, Pokemon Go have led the way through enriching the user’s surroundings by allowing them to explore a fully-realized universe. Its human tenancy that we become disinterested when we see or use the same thing day after day. Virtual and augmented reality definitely reduces this in a big way. This concept not only served for fun, but also helpful in dazzling the consumer. On the ground of the reality-based environment, this type of technology offers the user a wide array of options and possibilities that were available in any standard. Such an experience enhances the bond between users and the brand. Day by day, developers strive to enhance user experience.
Though gamification is a new concept in app development, the elements which enhance interactiveness and engagement of consumers in an app have different roles and fulfill different business’s aim. It’s all up to you which gamification component you use in your app to meet your business needs. Does the above mentioned component also help you or you rely on other crucial gamifications components? Share your views with us via your comment.
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