Table of contents
Started as a foreign concept, eCommerce development today seems to be everywhere. Ecommerce applications have become so entwined in the lives of people that these now are the second favorites after of course, the social media apps. Whether it is about ordering sizzling hot sauce or your favorite red dress, people now order everything from eCommerce, or we can say m-commerce apps.
We can deduce the enormity of the eCommerce business globally by just having a look around us, as well as in our lives. It is even expected that by 2021, the global eCommerce sale would cross the 4.5 trillion USD mark. Such a stat clearly indicates the multi-dimensional expansion of the eCommerce business.
The secret has been revealed – the market is blooming like a wild weed and you can get hold of your share by opting for an eCommerce app for your business. Here, in this blog, we will sail you through various aspects of eCommerce app development.
Wish for your own eCommerce app? Well, then it is extremely important for you to get accustomed to its majorly used types. This enables you to make a better as well as a sustainable choice when it comes to the business model for your business. It also enables you to target your audience in much more effective ways and ensures incredible business growth.
The biggest example of this type is Amazon – everyone is familiar with the mobile app of Amazon from where they can purchase almost anything from a brand new phone to even a toothbrush. Thus, if you are planning to sell general consumer-based products, then this type of app idea is the perfect choice for you.
These types of apps mostly include the ones that are used for buying between business to business purposes only. Alibaba is the best example for this where individuals and businesses can purchase goods in huge quantities as well as huge capacities.
Going by its name, these types of apps serve their purpose in business-to-consumer systems. It simply signifies an eCommerce app that sells goods and services to individual customers directly. These types of apps can provide products of education, electronics, fashion, and any other industry. Either one can build one huge all-inclusive marketplace such as Amazon or can opt for a niche-based shopping app selling products related to only one industry.
This might look like a new concept to you – an eCommerce aggregator mobile app serves the same purpose as that of an aggregator in a real-life. Simply put, an eCommerce aggregator mobile app is an application that lies between the service provider and end-user and offers services to the end-users on behalf of the primary service provider. Various movers & packers and food delivery apps are examples of such a business model.
Of lately, auction and bidding eCommerce apps have been trending due to their ability to seize an extensive customer base and lower the cost of auction venues as well as auctioneers. Many general shopping apps, as well as some service-based eCommerce apps, leverage the concept of such a business model. eBay is one example that enables users to place auctions and bidding.
From music concerts to movies, one can book tickets for any show using the help of such a type of eCommerce mobile app. Ticketing & booking app enables users to book a ticket to hotels, travel, parties, music concerts, etc. It’s a convenient and fast medium for people to have new experiences and also to socialize with people. When it comes to these types of apps, investment doesn’t need huge infrastructure. Just ticketing & booking eCommerce mobile serves as a medium to book tickets only between the event organizer and the customers.
It’s already 2021 and going by the research, by the year 2040, more than 95% of purchases is expected to be made through online platforms. The global eCommerce business is assumed to expand by 4.5 trillion USD in 2021.
The ease and comfort of shopping provided by eCommerce is the main reason behind its success worldwide. Even the small vendors from around the corner have now begun selling out their products on platforms like Flipkart, Amazon, Etsy, eBay, etc.
Going by a recent survey, about 43% of people claimed that they shop things online. Now, this isn’t a surprise anymore that the eCommerce market is going to have revolutionary growth in the near future.
Going by a recent report by Buildfire, about 62% of mobile users made use of their mobile phones to make a purchase in a duration of 6 months. This clearly indicates the bright future of eCommerce development.
Instead of a technology solution, mobile apps today are being used more like a lifestyle. With the emergence of eCommerce apps, people are now quick to avoid brick and mortar stores. They are relying majorly on online stores, be it for price comparison, product reviews or feedback. Thus, an eCommerce app must have some incredible features.
To compete in the market, your eCommerce app should have the below-mentioned amazing features to become a successful product.
This feature usually annoys users when it is either too long or too complex. You have to ensure that the registration process is easy and smooth else the users will lose interest very quickly. Users will not like it when the application asks for too much information from them.
Any customer will prefer to leave your app when they don’t get a favourable payment option. Thus, it is important to provide users with multiple options to pay. As payment involves bank account details as well as personal information, most people remain skeptical about it. They usually tend to trust only the payment option that they have been using regularly. This is the very reason that payments are the strongest trends in mCommerce in the years 2020-2025.
This is one feature of eCommerce apps that drives sales. When there is any launch of a new product in the market or if there is a sale, this particular feature serves as a constant reminder for the customers. As it provides customers information regarding various discounts and offers, it helps to generate more sales. Studies say that most of the users visit the app only after a push notification is being sent on their device.
In order to represent your brand, your m-commerce app must have your custom branding logo as well as other specific colors of your brand. This gives the app more of an aesthetic look and makes it look more appealing.
In the world of technology, social media is the biggest as well as the strongest tool. When you have social media integrated in your app, it helps users with registration, login and sharing product details. Users can also share various promotional campaigns and discount codes via their social media profile. This not only helps build awareness about your brand but also generates more sales.
Good apps are overflowing in the market and so users don’t really think twice prior to leaving an application when it fails to satisfy their needs. It can’t be stressed enough how critical UI UX is for user retention and for your app. When users visit your app, they must find the entire user experience better as well as unique compared to the rest of the apps. Anyone who is spending their precious time and money on your app must find it worthy enough.
So now you have an amazing app that is up and running with users visiting and making purchases. However, do you really know which of your products are sold the most? Or at what time your app has maximum users? Well, in order to measure the complete potential of your application, using Google Analytics is extremely important for your eCommerce app development. The information you get with Google Analytics enables you to plan out strategies for user acquisition.
At the end, understanding the user needs and demographics with smart planning helps to build the right platform for the eCommerce business. A good app development company can provide the right guidance and support for successful eCommerce development. eCommerce applications put your business on the right paddle and directly improve the customer experience.
Share this Article