How to Develop a Search Engine-friendly Web Application using Ruby on Rails

By Shiva Gaur | December 10, 2018 | 1631 Views

Did you know that website, email, and social media are the top three marketing tools used by small, businesses?

The website offers visibility to your business, social media lets you do marketing in the best way possible, and emails help you generate qualified leads. Although every business nowadays is using these tools, still 66% of small businesses fail to achieve due to poor marketing strategies.

Do you know why?

Either they lack a team of developers who can design an SEO-optimized website that gives their business a boost or they fail to understand which technology they should use to get the best results. Although the software industry is flooded with various technologies, you need to find out the one that can do the job without affecting your budget.

Ruby on Rails is exclaimed as the most productive and speedy MVC Framework for Web Application Development. It is not just a reliable hosting solution for your website but also helps to improve your website visibility.

Let’s discuss what all you need to do to give more power to your website that results in business growth.

1. Select a Reliable Technology

The first thing that you need to do is select a reliable technology such as Ruby on Rails that can help you develop an optimized website or a solution provider that can fulfill all your requirements on a timely basis.

2. Stick to your Vision

It all depends on your vision. What are your plans for the future? How do you want your website to look like? Are you planning a simple website or a highly customized one? You should be clear enough and choose the technology that benefits your business in the long run.

3. Decide your Budget and Time

When you plan to develop a website, you should be aware of the expenses that you might bear. It is advisable to research about the time and money required to design a successful website using a specific technology.  In case, you’re hiring an app development company, the first thing you should be concerned about is quality of work, the cost and the time they require to complete the task. Choose a solution that can give you a quick solution in a cost-effective way.  

4. Online Visibility of your Website

Online visibility of a website depends on certain factors such as on page optimization and regular publishing of content. Not only this, but the optimization of your website also depends on the technology you use. You need to use technology according to your website. For instance, if you have an e-commerce website, you must use the right tools that have the ability to design your website according to your audience.  

How Ruby on Rails can make your Application Search-Engine Friendly?

Ruby on rails offer some outstanding plugins to make your web application search-engine friendly:


Using ruby on rails you can provide your website with a unique title and showcase your website globally in an easy way. The headliner plugin eliminates the need to define your titles in several places.


With the metamagic plugin provided by Ruby on Rails, you can generate quick meta tags that are beneficial for search engine crawling. Meta tags help your website to rank on Google in an organic way.


Breadcrumbs are important for SEO as they show path or location of both the users and the search engine. Gretel plugin helps to generate those breadcrumbs.


This plugin helps to generate friendly URLs that explains the concept and structure of the information provided in the page. RESTful URLs, on the other hand, remains same even if the underlying resource sis changed.

Dynamic Sitemaps

This plugin provided by Ruby on Rails lets you generate a sitemap in the XML format to help SEO build an overview of a website. It also helps search engines to crawl and find all the web pages of the website.

Advanced Features of Ruby on Rails for SEO


Caching helps to optimize your website and at the same time, it makes it faster and responsive. When a site loads faster and is with clean URLs, it gradually moves upwards in the Google search and its ranking increases.

i18n– Internationalization

This feature allows SEO experts to change the language of the content so that it can be made user-friendly and the relevant country can be targetted.

Mobile_fu Gem

ROR features Mobile_fu Gem that helps to make your website gadget-friendly.  ROR has the ability to enhance your website by giving it a responsive design according to the device such as a smartphone, desktop, and tablet and operating system be it Android or iOS.

The Bottom Line

Ruby on rails is one of the evolving technology that can do wonders for your website if used correctly. It offers multiple SEO plugins and features that can help you improve your website and make it search engine friendly. All you need to do is hire Ruby on Rails development companies to get the best results in a cost-effective way.

About the author

Shiva Gaur

She is an expert in creating technical content and turning website visitors into potential leads through her unique research and development skills. She believes in ‘Simplicity of Words’ and use them as her powerful tools in the field of Digital Marketing. As a learner, she seeks opportunities that can help groom her skills as well as the brand associated with her. In her free time, she loves to travel offbeat destinations and explore new trends.

Monthly industry insights to keep you updated on latest happenings

Follow us on Twitter
Follow us on Facebook
Follow us on Linkedin