Time is the most precious resource, but as a shopify store owner, there are a hell number of things you need to do to keep it running and stay on top of your close competitors.
As a store owner, you need to ensure the right products and inventory are on your website, fulfil orders and payments, 24/7 customer support, logistics and reverse logistics.
As you grow, your eCommerce business processes get even more demanding.
So, do you have any plans to invest time for the work that draws in more customers while having everything else on track?
What if you could invest less time in your everyday marketing activities – but have them generate far better results?
With eCommerce automation!
Let’s find out how marketing automation is transforming the way eCommerce businesses market their stores.
On an average day, an eCommerce business owner has 20+ tasks to manage. From inventory and shipping to marketing and payments, it feels very difficult to stay on top of every aspect of your store without eCommerce sales automation in place.
In addition to this, the digital market is growing and evolving every day and as a store owner, you need to keep up with the newest trends and act on them fast.
What is shopify sales automation?
Shopify sales automations help you simplify marketing campaigns, online order management(ORM), logistics, reverse logistics, customer retention, customer engagement and many other activities which otherwise take significant time and efforts. With marketing automation, your eCommerce store’s backend will be simplified, enabling you to concentrate on the more important things.
Why Shopify Sales Automation Is Important
- Time savings
- Personalised experiences
- Reduced staff costs
- Increased revenue
- Reduced cart abandonment
- Increased scalability
- Stay relevant and competitive
- Improved customer experience
- Increased customer lifetime value
- Target customers across channels
- Improved scheduling and organisation
- Automatically follow up with leads
15 ways to automate your Shopify sales
- Automate Marketing Campaigns
Reaching out to the right audience at the right time with the right message is one of the most important and difficult tasks. Doing it manually makes it even more difficult. Marketing automation helps you achieve this if strategized properly. With automation campaigns you can send emails with discounts on new products, huge discounts over weekends, pre-sales registrations, customer feedback and a lot more.
This helps you stay in touch with your customers all the time and keep generating traffic and business into your store, that too without spending much time and effort.
- Track and reward your most engaged customers
Do you reward your best customers? Keeping valuable customers is important for all businesses, including eCommerce. Turns out you can boost your profits anywhere from 25-95% by growing your retention rates by just 5%.
To reward customer loyalty, you could automatically add a gift to orders or free delivery. You can also send them automated emails with rewards inside.
- Sync your customers to a Mailchimp list
All of the top eCommerce platforms – including Shopify – have native integrations with Mailchimp. So if you’re using the latest email marketing tool to send your newsletters and email marketing workflows, do not forget to sync your account.
Using Mailchimp can automatically pass the email addresses of shoppers who show interest in your emails into a defined Mailchimp list, so you can keep them updated with your newly added products and offers.
- Collect feedback after a purchase
Every eCommerce store knows how influential reviews and honest feedback are. It can make or break your business. To encourage reviews, send automated emails after purchase. Ask your customers for honest feedback and attach a link to where they can post their review.
- Reach out to negative reviews
If you receive an unfavourable 1-star review, make sure you notice it. You can set up an automation to generate a support ticket in your helpdesk software to make it simpler to reach out quickly and make amends – or at least listen and understand what’s happening.
- Tag and divide customers based on buying behaviour
Segmentation can help you know your customers and stay on top of the various characteristics they have. With the right tool, you can tag or make customer segments based on gender or location, lifetime order value, number of orders, milestones, or any subscriptions or memberships.
- Automate inventory management for low-stock items
Running out of a product can invite problems like missed income and frustrated customers. To evade this, automate inventory management so you know when a product is low in stock.
With Shopify, you can activate low stock notifications and out of stock notifications. This way you can immediately know when a product requires reordering from your stocks. As a Shopify customer, you can use various apps for low stock alerts.
- Send abandoned cart emails
75% of eCommerce shopping carts get abandoned. Abandoned cart notifications help you bring customers back to your site and with automation, you don’t have to do a thing.
Integrating your eCommerce software with the right tool is an easy way to send abandoned cart emails. You can also look at other native integrations between your eCommerce platform and transactional email providers.
- Try dropshipping for a bit of passive income
Did you know some eCommerce businesses automate order fulfilment and delivery? It’s possible with dropshipping. This is the best way to find products, add them to your online store, and ship them directly to your customers without holding any inventory or risking yourself.
Many Shopify tools are popular for dropshipping. As expected, they integrate neatly with Shopify and you can add drop shipped products to your existing Shopify store, or create a new one for your drop shipped products.
The only hurdle with dropshipping is finding the products that meet your store’s branding and quality standards.
- Send reminders to re-order consumables
Do you sell food, health or beauty products? Your regular customers might want to repurchase the products once they run out. To let them know, set up automated workflows to send reminder emails for these products at a specific time after purchase.
- Nurture leads into customers with email marketing
People don’t always become customers right away. Your company will have its own typical customer journey, with people spending time in the research and consideration phases before deciding to hand you any money.
However, if someone has given you their email address and consent to contact them, you can help this process along. Make sure that anything you send them is top-quality and relevant, perhaps with discount codes or free gift offers. Don’t bother them and make your potential customers click unsubscribe instead of buy now.
- Schedule social media posts automatically
If you are unable to take time for social media posts, there are lots of tools out there to streamline processes. Use the Shopify apps to automatically post products to your Facebook and Twitter pages every day. Some apps let you easily schedule messages ahead of time. It’s simple to reschedule content that’s worked well, too.
- Add tasks to Trello, Asana or Slack
If you’ve used automation to find out when a product is low in stock or a customer left a frustrating review, you will also want to notify your team so they can do something about it. Another perk of using automation is that you can notify your team on the platforms you use most – like Trello, Asana or Slack.
- Choose a powerful help desk software
As you expand your eCommerce business, it’s necessary to make sure your customer service is covered. Executing help desk software is one of the best ways to do this. With a help desk platform, you’re in the best position to centralize your customer support in one place and get a clear view of tickets from all channels. These tools also give you many options for improving your customer experiences with automation, such as with bots and satisfaction surveys.
- Get a chatbot/voice bot for your Shopify store
Customers nowadays want instant responses. No matter if it is mid of the night your customer wants to get answered. Answering manually is not possible but installing an AI-based Chatbot or Voicebot will do. Consider installing one for your store and believe me it will help you add at least 5-7% to your monthly sales turnover.
Have more questions or you want more clarity on Shopify Sales Automation? Do let us know in the comment section below or shoot us an email at sales[at]ongraph.com, we shall get back to you within 24 hours.