App Development: Android? iOS? Or Both?

Posted by ongraph · December 21, 2015 · 4 Min read

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Building an app for the first time can be a daunting situation, even for skilled developer the journey can be heart wrenching. More options, different frameworks and diverse features can muddle anybody’s head. An app is developed so as to make lives easy. But often App developers and business enterprises reach the abyss of a pivotal question: Android or iOS or both?


The answer have not been found and probably would never be found as there is no straight answer to this question. Both the platforms offer great features in its own unique way. Choosing one over the other would depend on the business model, purpose of the app and other set of factors.

Lets read further to find out when an app is ready for iOS, Android or both?


When iOS App


While considering an app development, it becomes extremely important to consider the market base of that particular platform. For example iOS is unbelievably popular in the United States, especially in urban areas like Los Angeles and New York City. If your app is targeting American market, choosing iOS would be a wise decision.


Although its market base is concentrated, iOS is an incredible choice if your business model depends on in-app purchases. It is a known fact that iOS apps generate up to four times as much revenue per user than its Android counterpart.


Unlike Android which is open licensed, where issues like fragmentation creep in, iOS offers crucial advantage of stability.


Potential loopholes in iOS development


Despite the advantages offered in iOS platform, one needs to keep few things in mind. iOS users always expect high quality design for their app, which means high app development cost. Getting the app enlisted on iOS’s app store can be abnormally time consuming too, as the approval process is long and tedious. Also iOS’s environment have strict access rights to other apps installed on the device which cuts out the opportunity of harnessing benefits offered by other apps.


In addition to the strict access attribute, the market growth of iOS app is less than 15% of the total smartphone market.


When Android App


If you are a beginner who is making a new start, the platform of Android offers best nurturance. It is an open source software, that makes the initial set up cost less. As it is an open source software, one also gets to reap the benefits of plugins and frameworks created by developers community. It has gained a global market base because of its open source licensing. Android has about 85% market share of the world’s mobile devices.


Alongside, the market of Android apps also has lenient restrictions.


Potential loopholes in Android development


Android’s open sourced nature can be a dangerous advantage. Owing to a range of iterations and devices, one can encounter significant amount of fragmentation. It is a phenomena which happens when a fraction of users are employing the older version of an operating system, while other fraction is running a newer version.


While building an app on Android platform, the testing of the app needs to be done on several devices to eliminate the issues of dependency.


Or Both?


Lines from Robert Frost’s “Road not taken” were:


“Two roads diverged in a yellow wood,

And sorry I could not travel both”


The line projects poet’s regret on not being able to travel both the roads. Fortunately developer won’t have to face that resentment. Building an app simultaneously on iOS and Android, can rid one out of Android Or iOS dilemma. Developing an app on both the platforms helps in targeting both market bases without losing any consumer base.


However the decision of developing an app on both the platforms must take into consideration the business model and risk or reward involved. The decision to launch on the second platform can also be made after one has launched the app on one platform. If the app generates traction on one platform, one can always develop it on other platform too.   

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