Mobile apps are redefining the future of eCommerce. You would be surprised to know that 67% of users do window shopping as fun on their smartphones.
But there comes an exclusive insight into the shopping behavior of mobile users. As per the research, these online window shoppers make an impulse purchase within the first hours of seeing the product, and the number of these shoppers is 77%.
Ecommerce mobile apps not just catches spontaneous shoppers, but also ensures they make a purchase and leave no stone unturned to convert them into a regular business’s customer.
Mobile shopping surpassed desktop shopping back in 2016 and influences every channel. However, eCommerce must appease customers with new mindsets and expectations.
We don’t mean here that you should abandon the running business model and focus on building your business from scratch.
In 2020, you should focus on a batch of new and less common best practices that help you maintain your lead in the domain and improve the experience on your eCommerce application in the future.
Below are the top 7 eCommerce trends that every eCommerce entrepreneur or business should watch out:
1. Messaging Apps
Messaging with customers has remained one of the best eCommerce trends from the last few years. Whether through AI chatbots or live customer services, messaging to eCommerce moves away from business websites to private chat messaging platforms.
Customers expect brands to treat them like friends and want to communicate in the same manner.
So in 2020, make sure your eCommerce business must be delivering experiences on smartphone messaging platforms such as Facebook Messenger, WhatsApp, and Instagram.
As a business, you should make sure you do not message first. People sometimes misunderstood it as an invasion of privacy.
Instead, make sure that you publicize it enough to your target audience that your business is evolving with their growing needs.
Spread it out loud to your customers that they can communicate to your brand wherever they prefer, whether it be messaging app, live chat, voice assistants, email, or it’s call.
2. Shoppable Posts
Ecommerce is expanded away from private sites and more towards social media, to the point where some platforms let users complete transactions without having to leave the social platform.
We have seen Instagram doing it for a long time. Other social networking platforms like Facebook, Snapchat, and Pinterest now have jumped into the league and building dedicated checkouts to encouraging users to make purchases right at their platforms.
Shoppable posts have enormous potential to increase eCommerce sales, but every click a customer has to make it increases the chances of abandoning the purchase. Companies must ensure to adopt eCommerce UX that completes transactions as quickly as possible with fewer steps involved.
People spend around 10 hours a day on their smartphones, and it is social media and eCommerce apps that occupy most of the time.
It is an excellent opportunity for businesses. Having a check out throughout social media makes the process so much faster and more convenient for shoppers, thus increasing eCommerce sales and conversions.
3. More Personalized Product Pages
Earlier, the homepage of an eCommerce site designed like an online storefront. Now things have changed as customers are familiar with eCommerce site designs and online transaction processes.
Today, you don’t need to teach your users how to shop, how to save products in cart, and procedures for checkouts.
Therefore, modern online shopping experiences need to revolve around content marketing tactics and social media with product page links. This way, a user lands straight to the product page of their interest.
Henceforth, a product page should be re-designed in the same way as home pages. Focus on reducing the load times and revolutionized the layout of product pages that eliminates clutter like ads/sections of other product ranges.
When you attract your customers on a product page of their choice through content marketing and social media, your product page is an introduction page for your brand.
So be sure your product pages are optimized to deliver an excellent first experience.
An eCommerce business relies heavily on inventory and supply chain. Like this, many operations need to be in sync to deliver a seamless experience on the eCommerce platform.
And these are not just tedious to manage, and time-consuming, but also requires to process as fast as possible.
Technologies are at the back of eCommerce, and now automation software is at our disposal to automate some tasks such as upgrade the channels that prevent overselling, as well as sending an alert to reorder stock.
Automation in eCommerce not only helps staff focus more time on managerial work but prevents human error holding back your online store.
5. All Devices
Did you know mobile eCommerce surpassed desktop eCommerce back in 2016? And top of it, mobile eCommerce is projected to make up 70.4% of all eCommerce purchases by 2020.
But younger shoppers have their ways of shopping. Having a mobile app is no longer optional; you need a well-optimized website, mobile site, mobile app, shoppable links for social media, and other channels.
You can’t predict when and where your customers want to connect with you and for what purpose.
You can track further in matrices to understand their behavior patterns. Still, it would be best if you do not miss any chance to lure them on your brand, especially when they decide how they would like to connect with you.
Give them broader options to search the catalog and make purchases wherever they like to: mobile, desktop, tablet, or even gaming devices.
6. Advanced Product Visuals
How you present a thing to your customer can make or break the deal. In eCommerce, marketers put immense focus on it. Every business tries to make their product visuals look as amazing as possible.
In recent times, you must have witness videos compiled with product images that add up a better understanding of the product.
But what next as we are now in 2020?
In the last decade, eCommerce has made all the way smooth to be not just available online, but at every place where a customer wants to shop/make a transaction without switching between apps.
In 2020, eCommerce should explore ways to make products not just visually appealing on the apps/sites/links, but also make shopping of products more intuitive, friendly, and satisfying.
Ecommerce has technologies like 3D imaging, Augmented Reality, and Virtual Reality and aims to allow customers to interact with products like never before.
For example, Lenskart (One of the leading specs and eyewear retailer chains in India) provides virtual try-on and frame recommendations with the help of dedicated mobile apps.
Users can download the free mobile app of the brand and can try thousands of frames on their faces using the app.
7. Marketing for Gen Z
Gen – Z is born in the internet age. They live lives using digital content. They are smart enough to figure out the right tone, language, and relevancy in digital content and they also know how to filter anything that lacks integrity. The generation is also known as impatient.
Generation Z will make up 40% of all consumers in 2020 and account for $4 billion in sales.
Therefore, you will need to revolve your marketing strategies around this generation.
Some sources predict that this internet gen will have $44 billion in buying power. In other research, yet 93% of parents say their Gen Z child influences household spending.
In a couple of years, this generation will dominate online shopping, and Gen Z is 2x more likely to shop on mobile devices than millennials.
The report also has other exciting facts such as:
- Gen Z spends time on streaming audio (4.8 hrs./week), social media (4.6 hrs./week), streaming video (4.2 hrs./week), websites (4.2 hrs./week), and magazines (1 hr./week).
- Streaming video (55 percent), newspapers (44 percent), digital video (42 percent), and magazines (34 percent) are the types of media respondents use without interruption most often.
These 2020 eCommerce stats about user behavior and upcoming trends are only the beginning. Therefore, eCommerce businesses, as well as eCommerce mobile apps development companies, must keep the stats in mind while developing solutions for online shoppers.
Optimizing an eCommerce shop according to changing market trends, helps businesses maximize sales and build authority among the target audience.