Before plunging into the five key strategies for a successful mobile engagement, lets simplify our understanding of mobile engagement. Understanding it at ground level would help put the strategies in place.
What is Mobile Engagement?
Mobile engagement can literally mean association or involvement with mobile. The literal meaning sounds disjointedly weird. Lets try to contextualize it.
Mobile engagement is a recipe employed by a company to interact with consumers using mobile as a medium. The interactions are commonly performed via an application developed or offered by the company.
Five strategies for Bestselling Mobile Engagement
As far as the strategies are concerned, they require proper analysis and planning. Lets delve deeper into how to do that.
With the 5 main techniques, the reader gets closer to a successful mobile engagement.
1. Understand your Consumer
With increasing mobile usage, the customers look forward to a more personalized experience. Expectations have taken a leap with increasing services. Customers expect services that understand what they need and when. To be able to keep up with the increasing customer expectation and demands, one needs to be connected with the data sources which provide powerful customer insights. Mobile management achieves its full potential when companies understand how mobile users interact. Only after understanding the customers can the company offer appropriate application or suitable targeted messages.
2. Personalize the experience
Regardless of an increasing mobile using population, all across the globe, customers expect personalized services and relevant messaging. In order to fully accomplish success in mobile engagement the company needs to recognize the usage pattern and devices used. Every interaction counts when winning customer’s trust. Making a mobile strategy helps in targeting and accordingly personalizing the services as per individual demands.
Additionally using customer relationship management with marketing solutions helps in making an effective strategy for mobile engagement.
3. Seamless experience across all channels
Consumers are constantly on the go with their ever increasing demands from every channel. It is important to keep in mind the portability of deals and a positive mobile experience. Providing a seamless experience across all channels to customers enables the marketers to deliver personalized services and contents.
4. Right Service at Right Time
A recent study found out that 75 percent of shoppers make a move after receiving a location based message. That means in order to optimize mobile engagement, the company should capitalize on providing relevant content at relevant time. Use of relevant messaging helps to get a brand into notice, thereby increasing its brand value. Relevant messaging can also help in development of a reliable relationship between companies and consumers. For example push notifications that are location-based help in delivering right message at right time.
5. Simple yet feature-rich services
With smartphone’s rise customers prefer simple yet feature rich services. Customers desire mobile engagement through mobile apps and mobile websites. For example E-commerce’s emergence has given a momentum to complex nature mobile purchasing process, but it is seen that consumer prefer simple websites over complicated ones.
Mobile Engagement: Its Scope
According to Forbes mobile engagement will be a 30 billion dollar industry by 2018. The survey result was based on the increasing number of mobile at workplace and in everyday lives.
Growing power of smart devices and handsets have no doubt set the benchmark. And with increasing mobile users, Mobile engagement is a rising star.