10 Crucial steps towards a remarkable mobile UX

Posted by ongraph · October 12, 2016 · 8 Min read

Table of contents

In the last ten years, traditional companies that have changed their gears and adapted to customer’s increasing demand as well as those startups that becomes giants in shortest time have one thing in common – “A great customer experience”.


Successful companies of today’s time show respect for user’s desire as well as try to accomplish them as fast as possible. They keen to make available the things that they are looking for. Moreover, companies focus on improving the ways people transact or interact with confidence with an online or mobile platform. To achieve such a big goal, they together work to boost a company’s core that is an exceptional User Experience or UX.


In the era where everything goes mobile, every mobile product must be designed to cater to the user’s needs in the moment and provide an easy way to complete a task by putting in as little effort in it as possible. If you are also in a queue of launching a mobile product, make sure a great UX is there because a single mistake could cause loss of hundreds or thousands of sales.


There are many key factors that impact the user experience. Achieving a remarkable mobile UX is possible if some crucial steps to keep in mind while developing UX that will help stand out from the crowd with innovative functionality.


1. Understand The Target Audience


To get noticed by the target audience is the biggest challenge when releasing a mobile version of the product. Companies often spend too much time as well as all sums of capital in making the first version of their mobile product. For improvements, maintenance or to get the second version of the product, they simply run out of money. All such hassles are possible to escape if in advance determine user’s needs in order to contextualize mobile experience. Why users are using their smart phones and why they should be willing for using the app or services you are about to launch? These are the important questions to have its answer before contextualizing the UX of a mobile product in order to provide a decent mobile user experience. Your mobile app must address to customer behavior and intent. Once, you will be successful in determining all such factors, it will give you a good understanding of your target audience and their particular needs which enable you to create mobile UX that articulate yours as well as yours’ customer requirements.


2. Listen Users by Seeking Feedback


A design is all about empathy and feedback. It’s a logical step because when brands are struggling with their mobile experience, the key to get over the trouble is to speak to their users. It’s important to understand why users think about the mobile experience? For any improvement or revising consumer experience, it is important to collect all the advice and feedback of the users even if it is negative too. Resolving issues of mobile user experience will be easy if feedback is collected honestly and openly.


3. Put Customer Satisfaction First


“You have one shot at wow-ing your user”. If you serve your potential customers some half-backed experience that save them their browsing time, chances are you snatch sales from your competition. Mobile user does not care about the technical process, instead they only interested in knowing what is served in front of them and whether or not it is useful to them. Hence, your mobile product must deliver them such satisfaction and help save browsing time. In order to achieve customer satisfaction, it is best to create a personalized experience for the customers. With the amount of consumer data, it is possible to research about a customer’s previous order, profile information, purchase cycle, even real-time data like the device being used, the user’s location, etc. That way, it is possible to personalize information and offers that are relevant to them instead contextualizing “one size fits all” approach. Its not just improve user satisfaction as well as even increase conversion rate and encourage more sales.


4. Don’t Ignore UX


There are many mobile products which get pushed out into the marketplace with such terrible UX design. Companies or developers many times do not consider UX a big enough value to invest in. UX design many times affected due to a number of reasons like the battle of budget, time constraints, and even condescension of the developer to get the work into the end product. Thus, time-framing of a project development must be defined along with all specific requirements so as complete time can be taken for UX planning and designing that communicate and interact with users easily.


5. Get To The Bottom Of The Problem


Explaining the concept of UX to a consumer is the most difficult thing. But you do not need to do it if you would be able to do your job correctly and achieve your goal. Your goal is to make a mobile product that is intuitive to your client’s needs. Whereas understanding what the user needs is difficult because more often than not most users are not in tune with the actual product shortfalls and communicate conflicting request regarding what is best suited for them. That’s where, UX professionals should spend lots of time to go to the bottom of the problem to understand the most basic issues, making subtle but most crucial changes and make the difference in overall User Experience in a mobile product.


6. Big Picture & Specific Details


Smartphones are part of everyone’s everyday lives. People tap or click on a couple of screens, get the information they need, and move on with their daily lives. That is actually a win-win thing for a UX developer because his/her efforts has offered consumer a hassle free experience that they don’t spend a second to think how much they have enjoyed the mobile user experience.


To achieve such results, it is important to look out for bigger pictures and other specific details of a mobile product. If a UX designer research it, put some extra time and ready to make efforts to make sure everything works, an excellent mobile UX is possible to build.


7. Cater To Needs In The Moment


If you think developing an application for mobile is easy in comparison to web, then you need to know that you are wrong and have lots of misunderstanding about it. Mobile is not a simple extension of the web world. Developing a mobile product that caters to the user’s needs at the moment is a daunting job as a user want to close the process in as little effort as possible. Behavior of a user for a product is very different on a mobile platform than on the web. You need to give a tailored plus personal experience to your mobile users for a product that enable easy interactions, allow users to complete a task in the least amount of time and steps possible, etc., that is possible to achieve through a clean and intuitive design.


8. Don’t Make The User Over Think It


A customer would not think about the user interface if User Experience professionals perform really a good job. A well-built, focused feature is worth far more than a lot of substandard features. Thus, when creating each feature, User Experience Architect needs to have empathy for the user. Without that, the most beautiful design is absolutely useless.


9. Test Prototypes ASAP


The success of any mobile product is predicated on getting prototypes in front of users as soon as possible. It helps you determine the final product is in line with what the customers need and want to use. A good UX would not be possible only by spending much time with talking with users, getting their feedback only. Getting prototypes in front of them, and trying to fail as fast and often as possible gives you many experiences to learn. The collected data can be used to make the experience better for the users as you have collected it from them and you now know what a pain the process was or what a delight you now can create for them.


10. Immersion In The Business Model


UX is more than just the interaction with a digital product. UX designer needs to acquire a deep understanding of business rules, processes and user types for creating an exceptional user experience. Deep understanding of the business, its processes and user types help them translate it into a living, breathing digital product which enhance customer interactions and improve sales.


Every company as well as every individual UX designer has their own approach and tactic to decide a UX for a mobile product. The aforementioned steps might be or might not be your cup of tea for developing UX. If it’s not, then what’s your strategy for a success of mobile application in terms of UX design? Share your tactics with our readers via your valuable comments below.

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